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Mixpanel
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Data collected is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile apps. History Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California. It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz, Max Levchin and Keith Rabois Keith Rabois (born March 17, 1969) is an American technology executive and investor. He is currently a general partner at Founders Fund. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide, .... In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi. Mixpanel's sec ...
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Analysis
Analysis ( : analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (384–322 B.C.), though ''analysis'' as a formal concept is a relatively recent development. The word comes from the Ancient Greek ἀνάλυσις (''analysis'', "a breaking-up" or "an untying;" from ''ana-'' "up, throughout" and ''lysis'' "a loosening"). From it also comes the word's plural, ''analyses''. As a formal concept, the method has variously been ascribed to Alhazen, René Descartes (''Discourse on the Method''), and Galileo Galilei. It has also been ascribed to Isaac Newton, in the form of a practical method of physical discovery (which he did not name). The converse of analysis is synthesis: putting the pieces back together again in new or different whole. Applications Science The field of chemistry uses analysis in thr ...
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Andreessen Horowitz
Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen Horowitz invests in both early-stage start-ups and established growth companies. Its investments span the mobile, cryptocurrency, gaming, social, e-commerce, education and enterprise IT (including cloud computing, security, and software as a service) industries. Founding and partnering Between 2006 and 2010, Marc Andreessen and Ben Horowitz actively invested in technology companies. Separately, and together, they invested $4 million in 45 start-ups including Twitter. During this time, the two became known as "super angel" investors. On July 6, 2009, Andreessen and Horowitz launched their venture capital fund with an initial capitalization of $300 million. In November 2010, at a time when the field of venture capitalism was contracting, ...
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Business Intelligence Companies
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ...
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Packt Publishing
Packt is a publishing company founded in 2003 headquartered in Birmingham, UK,with offices in Mumbai, India. Packt primarily publishes print and electronic books and videos relating to information technology, including programming, web design, data analysis and hardware. Alongside traditional publishing activities, Packt supports and promotes open source projects and concepts. In March 2011, following its 'Believe in Open Source campaign' Packt announced that its donations to open source projects have exceeded $300,000. Company Founded in 2003 by David and Rachel Maclean, Packt Publishing provides books, eBooks, video tutorials, and articles for software engineers, web developers, system administrators and users. The company states that it supports and publishes books on smaller projects and subjects that standard publishing companies cannot make profitable. The company's business model, which involves print on demand publishing and selling direct, enables it to make money ...
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TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ...
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The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ...
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Keith Rabois
Keith Rabois (born March 17, 1969) is an American technology executive and investor. He is currently a general partner at Founders Fund. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide, and Square, Inc., Square (now known as Block, Inc.). Rabois invested in Yelp and Xoom Corporation, Xoom prior to each company's initial public offering ("IPO") and sits on both companies' boards of directors. He is considered a member of the PayPal Mafia, a group that includes PayPal co-founders Peter Thiel, Reid Hoffman, Elon Musk, and PayPal employee and YouTube co-founder Jawed Karim. Additionally, Rabois has been involved in investments in YouTube, Palantir Technologies, Palantir, Lyft, Airbnb, Eventbrite, wish.com, Wish, anThe Org Early life and education Rabois was born on March 17, 1969 and raised in Edison, New Jersey, Edison, New Jersey. Rabois studied political science as an undergraduate at Stanford University, receiving his B. ...
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Max Levchin
Maksymilian Rafailovych "Max" Levchin ( uk, Максиміліан Рафаїлович Левчин; born July 11, 1975) is a Ukrainian-American software engineer and businessman. In 1998, he co-founded the company that eventually became PayPal. Levchin made contributions to PayPal's anti-fraud efforts and was the co-creator of the Gausebeck-Levchin test, one of the first commercial implementations of a CAPTCHA challenge response human test. He founded or co-founded the companies Slide.com, HVF, and Affirm. He was an early investor in Yelp and was their largest shareholder in 2012. He left a leadership role in Yelp in 2015. Levchin was a producer for the movie ''Thank You for Smoking''. Early life and education Born in Kyiv, Ukrainian SSR to a Ukrainian-Jewish family, Levchin moved to the United States and settled in Chicago in 1991.
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Y Combinator (company)
Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, Stripe and Twitch. The combined valuation of the top YC companies was more than $300 billion by January 2021. The company's accelerator program started in Boston and Mountain View, expanded to San Francisco in 2019, and has been entirely online since the start of the COVID-19 pandemic. ''Forbes'' characterized the company in 2012 as one of the most successful startup accelerators in Silicon Valley. History Y Combinator was founded in 2005 by Paul Graham, Jessica Livingston, Robert Tappan Morris, and Trevor Blackwell. From 2005 to 2008, one program was in Cambridge, Massachusetts, and one was in Mountain View, California. As Y Combinator grew to 40 investments per year, running two programs became too much. In January 2009, Y Combinator an ...
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Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ...
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Software As A Service
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is considered to be part of cloud computing, along with infrastructure as a service (IaaS), platform as a service (PaaS), desktop as a service (DaaS), managed software as a service (MSaaS), mobile backend as a service (MBaaS), data center as a service (DCaaS), integration platform as a service (iPaaS), and information technology management as a service (ITMaaS). SaaS apps are typically accessed by users of a web browser (a thin client). SaaS became a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CR ...
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User Engagement
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources (including cognitive, emotional, behavioral, and social knowledge and skills), and operand resources (e.g., equipment) into brand interactions," which applies to online and offline engagement. Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with t ...
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