Mixpanel is a
business analytics
Business analytics (BA) refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing ne ...
service company. It tracks user interactions with
web
Web most often refers to:
* Spider web, a silken structure created by the animal
* World Wide Web or the Web, an Internet-based hypertext system
Web, WEB, or the Web may also refer to:
Computing
* WEB, a literate programming system created by ...
and
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
lications and provides tools for targeted communication with them.
Data collected is used to build custom reports and measure
user engagement
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D l ...
and retention. Mixpanel works with web applications, in particular
SaaS
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is cons ...
, but also supports mobile apps.
History
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California. It is backed by
Y Combinator
Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, Str ...
, and its list of investors includes
Andreessen Horowitz
Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California.
Andreessen ...
,
Max Levchin
Maksymilian Rafailovych "Max" Levchin ( uk, Максиміліан Рафаїлович Левчин; born July 11, 1975) is a Ukrainian-American software engineer and businessman. In 1998, he co-founded the company that eventually became PayP ...
and
Keith Rabois
Keith Rabois (born March 17, 1969) is an American technology executive and investor. He is currently a general partner at Founders Fund. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide, ...
.
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.
Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.
Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.
References
General references
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External links
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Business intelligence companies
Analytics
Companies based in San Francisco
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