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Mindshare (firm)
Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/ WPP's global marketing billings and campaigns. Mindshare's achievements include the ''Dove Natural Women'' & '' Snapchat Hack'' campaigns, the first Global Media Agency to gain accredited ''Actions on Google'' channel partners status, and many others that have won global awards. History The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear and James Walker from JWT. Initially the business faced strong opposition to the merger from the American agency parent GroupM. The Mindshare global network consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Actions On Google
Actions on Google is a development platform for the Google Assistant. It allows the third-party development of "actions"—applets for the Google Assistant that provide extended functionality. Interface The actions platform supports "direct" actions, as well as "conversational" actions for more complex applications. More advanced developers are able to develop directly against the API, and a SDK for Node.js is also available. As of April 2017 there were more than 175 Actions for Google Assistant, including ones from Uber, The Motley Fool, NPR One, NBC News, and Domino's Pizza. The availability was further extended beyond the Google Home space into Android and iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include .... References {{reflist External linksOfficial Website Web d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Established In 1997
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scandinavia
Scandinavia; Sámi languages: /. ( ) is a subregion#Europe, subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and Sweden. It can sometimes also refer more narrowly to the Scandinavian Peninsula (which excludes Denmark but includes part of Finland), or more broadly to include all of Finland, Iceland, and the Faroe Islands. The geography of the region is varied, from the Norwegian fjords in the west and Scandinavian mountains covering parts of Norway and Sweden, to the low and flat areas of Denmark in the south, as well as archipelagos and lakes in the east. Most of the population in the region live in the more temperate southern regions, with the northern parts having long, cold, winters. The region became notable during the Viking Age, when Scandinavian peoples participated in large scale raiding, conquest, colonization and trading mostl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Countries
A country is a distinct part of the world, such as a state (polity), state, nation, or other polity, political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the country of Wales is a component of a multi-part sovereign state, the United Kingdom. A country may be a List of former sovereign states, historically sovereign area (such as Korea), a currently sovereign territory with a unified government (such as Senegal), or a non-sovereign geographic region associated with certain distinct political, ethnic, or cultural characteristics (such as the Basque Country (greater region), Basque Country). The definition and usage of the word "country" is flexible and has changed over time. ''The Economist'' wrote in 2010 that "any attempt to find a clear definition of a country soon runs into a thicket of exceptions and anomalies." Most sovereign states, but not all countries, are memb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Benelux
The Benelux Union ( nl, Benelux Unie; french: Union Benelux; lb, Benelux-Unioun), also known as simply Benelux, is a politico-economic union and formal international intergovernmental cooperation of three neighboring states in western Europe: Belgium, the Netherlands, and Luxembourg. The name is a portmanteau formed from joining the first few letters of each country's name and was first used to name the customs agreement that initiated the union (signed in 1944). It is now used more generally to refer to the geographic, economic, and cultural grouping of the three countries. The Benelux is an economically dynamic and densely populated region, with 5.6% of the European population (29.55 million residents) and 7.9% of the joint EU GDP (€36,000/resident) on no more than 1.7% of the whole surface of the EU. Currently 37% of the total number of EU frontier workers work in the Benelux and surrounding areas. 35,000 Belgian citizens work in Luxembourg, while 37,000 Belgian citizens c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London WC2
The WC (Western Central) postcode area, also known as the London WC postcode area, is a group of postcode districts in central London, England. The area covered is of high density development, and includes parts of the City of Westminster and the London Boroughs of Camden and Islington, plus a very small part of the City of London. The WC1 and WC2 postcode districts are relatively recent, having been established in 1917. When the districts are used for purposes other than the sorting of mail, such as for geographic reference and on street signs, their subdivisions - featuring letter suffixes - are often omitted. Postal administration WC1 and WC2 postcode districts are part of the London post town. Until created in 1917 they comprised the WC postal district. There are no postally-recognised localities used in them. No great recoding in this postcode area took place from 1990 to 2007. Post Offices in WC1 are at Grays Inn, Marchmont Street, Southampton Row, at High Holborn and near ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Global Network
A global network is any communication network which spans the entire Earth. The term, as used in this article refers in a more restricted way to ''bidirectional'' communication networks, and to technology-based networks. Early networks such as international mail and unidirectional communication networks, such as radio network, radio and television network, television, are described elsewhere. The first global network was established using electrical telegraphy and global span was achieved in 1899. The public switched telephone network, telephony network was the second to achieve global status, in the 1950s. More recently, interconnected IP networks (principally the Internet, with estimated 2.5 billion users worldwide in 2014 ), and the GSM mobile communication network (with over 6 billion worldwide users in 2014) form the largest global networks of all. Setting up global networks requires immensely costly and lengthy efforts lasting for decades. Elaborate interconnections, Telepho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Merger
Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect of strategic management, M&A can allow enterprises to grow or downsize, and change the nature of their business or competitive position. Technically, a is a legal consolidation of two business entities into one, whereas an occurs when one entity takes ownership of another entity's share capital, equity interests or assets. A deal may be euphemistically called a ''merger of equals'' if both CEOs agree that joining together is in the best interest of both of their companies. From a legal and financial point of view, both mergers and acquisitions generally result in the consolidation of assets and liabilities under one entity, and the distinction between the two is not always clear. In most countries, mergers and acquisitions must comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Group
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Roberto Quarta is chairman. Mark Read is CEO. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
