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Mediamarkt
Media Markt is a German multinational chain of stores selling consumer electronics with over 1000 stores in Europe. With chain of stores Saturn it constitutes Media-Saturn Holding, owned by the retail company Ceconomy, which was demerged from Metro Group in 2017. History Media Markt was founded by entrepreneurs Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals. The first store opened on 24 November 1979 in Munich. By 1985, nine other stores had opened near Munich. In 1988 Kaufhof Warenhaus AG acquired a 54 percent majority in the holding company of the media stores founded in 1979. In 1989 expansion began in neighboring countries. Media Markt took over the competing retail chain Saturn in 1990, in which Kaufhof was already involved. In 1996 Kaufhof Holding, Metro Cash & Carry, Deutsche SB-Kauf AG and the German department store Asko AG (where a Metro holding company had previously each held shares) merged and formed Metro AG. Since the merger into the MediaM ...
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Ceconomy
Ceconomy AG is an international retail company headquartered in Düsseldorf, Germany. Its history goes back to the Metro AG, Metro Group. Ceconomy operates more than 1,000 consumer Consumer electronics, electronics stores in twelve countries. In addition to MediaMarkt and Saturn, the group owns Deutsche Technikberatung. 32.5% of its sales are generated online. History In March 2016, Metro announced a comprehensive reorganization of its Strategic business unit, business units. Wholesale and food retailing were to be continued separately from the consumer electronics centers. For Cash & Carry and Real, the company wanted to continue to use the "Metro" name. MediaMarkt and Saturn were henceforth to be managed under the umbrella of "Ceconomy". The reorganization was completed in July 2017. Ceconomy and Metro have since been independent sister companies. Both kept their listing on the stock exchange. Ceconomy started as a leading European electronics retailer. To build on this posi ...
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Saturn (store)
Saturn is a German chain of electronics stores in Germany. With Media Markt it constitutes Media-Saturn Holding, owned by the retail trade company Ceconomy, which was spin-off from Metro Group in 2017. As of December 2021, there are 137 Saturn stores in Germany and 2 in Luxembourg. The Saturn store in Hamburg is the largest electronics store in the world. On 1 July 2011 the 34 Saturn stores in France were sold to the HTM Group. Saturn stores in Austria, Belgium, Greece, Hungary, Luxembourg, the Netherlands, Poland, Russia, Spain, Switzerland and Turkey have been rebranded as Media Markt and in Italy as Media World. Saturn is known for its slightly coarse German-language advertising slogan "''Geiz ist geil!''" ("Stinginess is cool!") which was used from 2002 to 2011 and sparked a nationwide debate about consumer behavior and the situation of the German economy. The slogan quickly became common language and became synonymous with the German economic crisis. History The fi ...
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Fnac Darty
Groupe Fnac Darty, formerly Kesa Electricals plc, Darty plc and Darty Limited, is a multinational retail company headquartered in Ivry-sur-Seine, France. It was formerly a public limited company (PLC) listed on the London Stock Exchange, until it was merged with Fnac in 2016 and subsequently moved the listing to Euronext Paris. History In 1957, the Darty family – the father and his three sons, Natan, Marcel and Bernard – managed a small store of textiles. The Darty brothers started to sell stock and, to attract customers, they left the goods on the pavement. Within a few days, the stock was sold. In 1967, the Darty brothers transferred to a larger warehouse. In 1988, the company proceeded with the repurchase of the business by its employees through a management buyout. The operation was a success, since 90 per cent of employees participated, taking control of 56 per cent of the capital. By the end of 1988, Darty had opened its 100th store. In 1993, Darty was acquired by K ...
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Hungarian Language
Hungarian () is an Uralic language spoken in Hungary and parts of several neighbouring countries. It is the official language of Hungary and one of the 24 official languages of the European Union. Outside Hungary, it is also spoken by Hungarian communities in southern Slovakia, western Ukraine ( Subcarpathia), central and western Romania (Transylvania), northern Serbia (Vojvodina), northern Croatia, northeastern Slovenia (Prekmurje), and eastern Austria. It is also spoken by Hungarian diaspora communities worldwide, especially in North America (particularly the United States and Canada) and Israel. With 17 million speakers, it is the Uralic family's largest member by number of speakers. Classification Hungarian is a member of the Uralic language family. Linguistic connections between Hungarian and other Uralic languages were noticed in the 1670s, and the family itself (then called Finno-Ugric) was established in 1717. Hungarian has traditionally been assigned to the Ugric alo ...
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Greek Language
Greek ( el, label=Modern Greek, Ελληνικά, Elliniká, ; grc, Ἑλληνική, Hellēnikḗ) is an independent branch of the Indo-European family of languages, native to Greece, Cyprus, southern Italy (Calabria and Salento), southern Albania, and other regions of the Balkans, the Black Sea coast, Asia Minor, and the Eastern Mediterranean. It has the longest documented history of any Indo-European language, spanning at least 3,400 years of written records. Its writing system is the Greek alphabet, which has been used for approximately 2,800 years; previously, Greek was recorded in writing systems such as Linear B and the Cypriot syllabary. The alphabet arose from the Phoenician script and was in turn the basis of the Latin, Cyrillic, Armenian, Coptic, Gothic, and many other writing systems. The Greek language holds a very important place in the history of the Western world. Beginning with the epics of Homer, ancient Greek literature includes many works of lasting impo ...
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French Language
French ( or ) is a Romance language of the Indo-European family. It descended from the Vulgar Latin of the Roman Empire, as did all Romance languages. French evolved from Gallo-Romance, the Latin spoken in Gaul, and more specifically in Northern Gaul. Its closest relatives are the other langues d'oïl—languages historically spoken in northern France and in southern Belgium, which French ( Francien) largely supplanted. French was also influenced by native Celtic languages of Northern Roman Gaul like Gallia Belgica and by the ( Germanic) Frankish language of the post-Roman Frankish invaders. Today, owing to France's past overseas expansion, there are numerous French-based creole languages, most notably Haitian Creole. A French-speaking person or nation may be referred to as Francophone in both English and French. French is an official language in 29 countries across multiple continents, most of which are members of the ''Organisation internationale de la Francophonie'' ...
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Dutch Language
Dutch ( ) is a West Germanic language spoken by about 25 million people as a first language and 5 million as a second language. It is the third most widely spoken Germanic language, after its close relatives German and English. ''Afrikaans'' is a separate but somewhat mutually intelligible daughter languageAfrikaans is a daughter language of Dutch; see , , , , , . Afrikaans was historically called Cape Dutch; see , , , , , . Afrikaans is rooted in 17th-century dialects of Dutch; see , , , . Afrikaans is variously described as a creole, a partially creolised language, or a deviant variety of Dutch; see . spoken, to some degree, by at least 16 million people, mainly in South Africa and Namibia, evolving from the Cape Dutch dialects of Southern Africa. The dialects used in Belgium (including Flemish) and in Suriname, meanwhile, are all guided by the Dutch Language Union. In Europe, most of the population of the Netherlands (where it is the only official language spoken country ...
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Spanish Language
Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 million native speakers, mainly in the Americas and Spain. Spanish is the official language of List of countries where Spanish is an official language, 20 countries. It is the world's list of languages by number of native speakers, second-most spoken native language after Mandarin Chinese; the world's list of languages by total number of speakers, fourth-most spoken language overall after English language, English, Mandarin Chinese, and Hindustani language, Hindustani (Hindi-Urdu); and the world's most widely spoken Romance languages, Romance language. The largest population of native speakers is in Mexico. Spanish is part of the Iberian Romance languages, Ibero-Romance group of languages, which evolved from several dialects of Vulgar Latin in I ...
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German Language
German ( ) is a West Germanic languages, West Germanic language mainly spoken in Central Europe. It is the most widely spoken and Official language, official or co-official language in Germany, Austria, Switzerland, Liechtenstein, and the Italy, Italian province of South Tyrol. It is also a co-official language of Luxembourg and German-speaking Community of Belgium, Belgium, as well as a national language in Namibia. Outside Germany, it is also spoken by German communities in France (Bas-Rhin), Czech Republic (North Bohemia), Poland (Upper Silesia), Slovakia (Bratislava Region), and Hungary (Sopron). German is most similar to other languages within the West Germanic language branch, including Afrikaans, Dutch language, Dutch, English language, English, the Frisian languages, Low German, Luxembourgish, Scots language, Scots, and Yiddish. It also contains close similarities in vocabulary to some languages in the North Germanic languages, North Germanic group, such as Danish lan ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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