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Mediahub
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the MullenLowe Group advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021. John Moore is Mediahub's Global CEO. History Mediahub launched in May 2005 in Wenham, Massachusetts as a media buying spinoff of IPG-owned Mullen, an advertising agency. Its first standalone media accounts included Match.com, The Timberland Company, Timberland, and Ask.com. One of its first notable campaigns was developing a single-sponsor campaign for Match.com with the 2006 debut season of the TBS television program My Boys. In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. In March 2012, National Geographic Channels consolidated its media ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe Group
MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Profero. History A precursor of MullenLowe Group, Lowe & Partners was an international advertising agency with an extensive network created through numerous mergers and acquisitions. Lowe was founded in 1981 by Frank Lowe (advertiser), Frank Lowe, and he sold the firm to IPG in 1990. Another predecessor, Lintas, had a history stretching back to 1899, starting as the house agency for London soap maker Lever Brothers. Lintas was an acronym for Lever International Advertising Services. In 1996, Ammirati Puris AvRutick and Lintas merged, forming Ammirati Puris Lintas. In 1999, Lowe Group merged with Ammirati Puris Lintas, to form Lowe Lintas & Partners. Eventually the company dropped the Lintas and became known just as Lowe & Partners. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scotts Miracle-Gro Company
The Scotts Miracle-Gro Company is an American multinational corporation headquartered in Marysville, Ohio, where O.M. Scott began selling lawn seed in 1868. The company manufactures and sells consumer lawn, garden and pest control products, and soilless indoor gardening equipment. In the U.S., the company manufactures Scotts, Miracle-Gro and Ortho brands. The company also markets consumer Roundup. In 2021, despite billions of dollars in awards to Roundup's victims and their next-of-kin, ''Scotts Miracle-Gro'' was supportive of their marketing arrangement. History Scotts was founded in 1868 by Orlando M. Scott as a premium seed company for the U.S. agricultural industry. In the early 1900s, the company began a lawn grass seed business for homeowners, and in 1924, became the first company to ship grass seed products directly to stores. Prior to 1924, Scotts products were only available through the mail. By 1940, Scotts's sales had reached $1,000,000 and the company had 66 asso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York, NY
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Balance
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their popular models. New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $4.4 billion in revenue in 2021. History In 1906, William J. Riley, an Irish immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit. His first product, a flexible arch support, was designed with three suppo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United States and Canada. It is the premier men's professional basketball league in the world. The league was founded in New York City on June 6, 1946, as the Basketball Association of America (BAA). It changed its name to the National Basketball Association on August 3, 1949, after merging with the competing National Basketball League (NBL). In 1976, the NBA and the American Basketball Association (ABA) merged, adding four franchises to the NBA. The NBA's regular season runs from October to April, with each team playing 82 games. The league's playoff tournament extends into June. , NBA players are the world's best paid athletes by average annual salary per player. The NBA is an active member of USA Basketball (USAB), which is recognized by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TracFone Wireless
TracFone Wireless, Inc. (TFWI) is an American prepaid, no-contract mobile phone provider. TFWI is a subsidiary of Verizon Communications, and offers products and services under several brands. It operates as a mobile virtual network operator (MVNO), holding agreements with the three largest United States wireless network operators to provide service: AT&T Mobility, T-Mobile US, and Verizon. In 2021, Verizon acquired TracFone Wireless, Inc. from Mexico-based América Móvil (owner of Claro) in a deal worth up to $6.9 billion, involving 20 million subscribers. The deal was approved by the Federal Communications Commission on November 22, 2021, and closed the following day. History TracFone Wireless, Inc. was established in 1996 as Topp Telecom Inc., a prepaid mobile phone company, in Miami, Florida. It was founded by David Topp and F.J. Pollak. Pollak acted as the CEO of Tracfone until his death in 2016. In February 1999, Topp received a major infusion of capital from Telà ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fox Entertainment Group
Fox Entertainment Group was an American entertainment company specialised in filmed entertainment owned by 21st Century Fox. Following the acquisition of 21st Century Fox by Disney, the group's assets were folded into various Disney units. The film studios 20th Century Fox (now known as 20th Century Studios), Fox Searchlight Pictures (now known as Searchlight Pictures) and Blue Sky Studios were transferred to Walt Disney Studios, whilst Fox Star Studios (now known as Star Studios) transferred to Walt Disney Direct-to-Consumer & International. Its former owner, 21st Century Fox, was formerly known as News Corporation, which acquired all the stock of Fox Entertainment Group in 2005. In 2013, News Corporation was renamed 21st Century Fox and its publishing assets were spun off into the newly formed News Corp as part of a corporate re-organization. It was named after William Fox who created the original 20th Century Fox Film Corporation (alongside Joseph M. Schenck and Darry ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fox Sports
Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the Fox Corporation, with the exceptions of the operations in Australia, which are part of Foxtel (majority-owned by Fox Corp. sister company News Corp Australia) and the operations in Mexico are owned by Grupo Multimedia Lauman while the operations in Argentina are owned by Mediapro but branding and contents are licensed to Fox Corporation and the rest of the international Fox Sports channels were sold to The Walt Disney Company, following the acquisition. Divisions * Fox Sports (United States), also known as the Fox Sports Media Group. * Fox Sports International, an international sports programming and production entity of The Walt Disney Company (previously owned by the Fox Networks Group until Disney's acquisition of most 21st Century F ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dropbox (service)
Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, U.S. that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowsi as a startup company, with initial funding from seed accelerator Y Combinator. Dropbox has experienced criticism and generated controversy for issues including security breaches and privacy concerns. Dropbox has been blocked in China since 2014. Concept Dropbox brings files together in one central place by creating a special folder on the user's computer. The contents of these folders are synchronized to Dropbox's servers and to other computers and devices where the user has installed Dropbox, keeping the same files up-to-date on all devices. Dropbox uses a freemium business model, where users are offered a free account with set storage size, with paid subscriptions available that off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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