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Mat Release
A mat release (also called a matte release) is a type of advertorial article associated with public relations and advertising. The mat release is a short, feature story designed to appear like a newspaper article but which, in reality, contains persuasive communication in promotion of a product or idea. Mat releases are distributed ''gratis'' to smaller publications, such as community newspapers. Newspapers which run mat releases often do so to augment "soft content" sections of their publications, or to fill "news holes" due to staff shortages. A mat release is different from a press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...; the latter is a communications device targeted towards journalists. Mat releases, by contrast, are designed to target the public directly. R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertorial
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested. Types Advertorials can be classified into three types: * Image advertorials: The organization running the advertisement wants to produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, Sport, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituary, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of Subscription business model, subscription revenue, newsagent's shop, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymy, metonymically called newspapers. Newspapers have traditionally been published printing, in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also electronic publishing, published on webs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Routledge
Routledge () is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and social science. The company publishes approximately 1,800 journals and 5,000 new books each year and their backlist encompasses over 70,000 titles. Routledge is claimed to be the largest global academic publisher within humanities and social sciences. In 1998, Routledge became a subdivision and imprint of its former rival, Taylor & Francis Group (T&F), as a result of a £90-million acquisition deal from Cinven, a venture capital group which had purchased it two years previously for £25 million. Following the merger of Informa and T&F in 2004, Routledge became a publishing unit and major imprint within the Informa "academic publishing" division. Routledge is headquartered in the main T&F office in Milton Park, Abingdon, Oxfords ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Newspaper
Community journalism is locally-oriented, professional news coverage that typically focuses on city neighborhoods, individual suburbs or small towns, rather than metropolitan, state, national or world news. If it covers wider topics, community journalism concentrates on the effect they have on local readers. Community newspapers, often but not always publish weekly, and also tend to cover subjects larger news media do not. Some examples of topics are students on the honor roll at the local high school, school sports, crimes such as vandalism, zoning issues and other details of community life. However, such " hyperlocal" articles are sometimes dismissed as "chicken dinner" stories. Leo Lerner, founder of Chicago's erstwhile Lerner Newspapers, used to say, "A fistfight on Clark Street is more important to our readers than a war in Europe." An increasing number of community newspapers are now owned by large media organizations, although many rural papers are still "mom and pop" ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wiley & Sons
John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in print and electronically, as well as online products and services, training materials, and educational materials for undergraduate, graduate, and continuing education students. History The company was established in 1807 when Charles Wiley opened a print shop in Manhattan. The company was the publisher of 19th century American literary figures like James Fenimore Cooper, Washington Irving, Herman Melville, and Edgar Allan Poe, as well as of legal, religious, and other non-fiction titles. The firm took its current name in 1865. Wiley later shifted its focus to scientific, technical, and engineering subject areas, abandoning its literary interests. Wiley's son John (born in Flatbush, New York, October 4, 1808; died in East Orange, New Jer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allbusiness
AllBusiness.com provides business information and resources for small businesses, those companies with fewer than 500 employees. The company also conducts research to measure the health and direction of the small business sector. History AllBusiness was cofounded in 1999 by San Francisco lawyer Richard Harroch, Keith Belling, and Jerry Engel. Harroch served as the company's chairman, Belling as CEO, and Engel as chief financial officer. Within a year, AllBusiness grew to more than 100 employees and the company hired Teymour Boutros-Ghali (a nephew of former UN Secretary General Boutros Boutros-Ghali) as CEO and Belling moved to the position of President. It was acquired by NBCi, the Internet venture of NBC, a subsidiary of General Electric, in March 2000 for $225 million USD. At the time, it was one of the largest purchases of a dot-com company. NBCi merged AllBusiness with an independent Internet company, BigVine.com, in November 2000 and the combined entity assumed the name ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Release
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo. A special example of a press release is a communiqué (), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders. Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journalist
A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism. Roles Journalists can be broadcast, print, advertising, and public relations personnel, and, depending on the form of journalism, the term ''journalist'' may also include various categories of individuals as per the roles they play in the process. This includes reporters, correspondents, citizen journalists, editors, editorial-writers, columnists, and visual journalists, such as photojournalists (journalists who use the medium of photography). A reporter is a type of journalist who researches, writes and reports on information in order to present using sources. This may entail conducting interviews, information-gathering and/or writing articles. Reporters may split their time between working in a newsroom, or from home, and goin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pearson PLC
Pearson plc is a British multinational publishing and education company headquartered in London, England. It was founded as a construction business in the 1840s but switched to publishing in the 1920s. Spender, J. A., ''Weetman Pearson: First Viscount Cowdray'' (London: Cassell and Company Limited, 1930). It is the largest education company and was once the largest book publisher in the world. In 2013 Pearson merged its Penguin Books with German conglomerate Bertelsmann. In 2015, the company announced a change to focus solely on education. Pearson plc owns one of the GCSE examining boards for the UK, Edexcel. Pearson has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange in the form of American depositary receipts. History Construction business: 1844 to the 1920s The company was founded by Samuel Pearson in 1844 as a building and engineering concern operating in Yo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations Terminology
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin ''wikt:publicus#Latin, publicus'' (also ''wikt:poplicus#Latin, poplicus''), from ''wikt:populus#Latin, populus'', to the Engli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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