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Martin Fassnacht
Martin Fassnacht (born 1965, in Freiburg in Breisgau) is a German economist, professor and director of the Chair of Strategy and Marketing at the WHU – Otto Beisheim School of Managementin Düsseldorf. Early life and education Fassnacht was born in 1965 in Freiburg in Breisgau in Germany. Career From 1990 to 1995, Fassnacht was an academic assistant at the Chair for Marketing of Hermann Simon (Manager) at the Johannes Gutenberg University of Mainz, getting his doctorate at the beginning of 1996. During this time he spent a semester as a visiting scholar at the Owen Graduate School of Management, Vanderbilt University, Nashville, USA. Fassnacht completed his studies at the University of Mannheim, getting his degree in Marketing and Industry (in German: Dipl.-Kfm.). From 2001 to 2003, Fassnacht was an associate professor at the Chair of Marketing at the University of Paderborn, after having worked as an assistant professor with Prof. Dr. Dr. h.c. mult. Christian Homburg bot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freiburg
Freiburg im Breisgau (; abbreviated as Freiburg i. Br. or Freiburg i. B.; Low Alemannic: ''Friburg im Brisgau''), commonly referred to as Freiburg, is an independent city in Baden-Württemberg, Germany. With a population of about 230,000 (as of 31 December 2018), Freiburg is the fourth-largest city in Baden-Württemberg after Stuttgart, Mannheim, and Karlsruhe. The population of the Freiburg metropolitan area was 656,753 in 2018. In the south-west of the country, it straddles the Dreisam river, at the foot of the Schlossberg. Historically, the city has acted as the hub of the Breisgau region on the western edge of the Black Forest in the Upper Rhine Plain. A famous old German university town, and archiepiscopal seat, Freiburg was incorporated in the early twelfth century and developed into a major commercial, intellectual, and ecclesiastical center of the upper Rhine region. The city is known for its medieval minster and Renaissance university, as well as for its high stand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frankfurter Allgemeine Zeitung
The ''Frankfurter Allgemeine Zeitung'' (; ''FAZ''; "''Frankfurt General Newspaper''") is a centre-right conservative-liberal and liberal-conservativeHans Magnus Enzensberger: Alter Wein in neuen Schläuchen' (in German). ''Deutschland Radio'', 16 October 2007 German newspaper founded in 1949. It is published daily in Frankfurt. Its Sunday edition is the ''Frankfurter Allgemeine Sonntagszeitung'' (; ''FAS''). The paper runs its own correspondent network. Its editorial policy is not determined by a single editor, but cooperatively by four editors. It is the German newspaper with the widest circulation abroad, with its editors claiming the newspaper is delivered to 148 countries. History The first edition of the ''F.A.Z.'' appeared on 1 November 1949; its founding editors were Hans Baumgarten, Erich Dombrowski, Karl Korn, Paul Sethe and Erich Welter. Welter acted as editor until 1980. Some editors had worked for the moderate '' Frankfurter Zeitung'', which had been banned in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Service Research
The ''Journal of Service Research'' is a quarterly peer-reviewed academic journal that covers the field of business studies. The current editor-in-chief is Ming-Hui Huang (National Taiwan University). The journal was established by Roland Rust (University of Maryland) in 1998 and is published by SAGE Publications. The Journal of Service Research is sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. Mission The mission of the ''Journal of Service Research'' is to be the leading outlet for the most advanced research in service marketing, service operations, service human resources and organizational design, service information systems, customer satisfaction and service quality, electronic commerce, and the economics of service. Scope The ''Journal of Service Research'' offers an international and multidisciplinary perspective on the best management practices in: * Service marketing * Service operations * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnichannel
Omnichannel is a neologism describing a business strategy. According to ''Frost & Sullivan'', omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels". History "Omnis" is Latin for "every/all" and here suggests the integration of all physical channels (offline) and digital channels (online) to offer a unified customer experience. The effort to unify channels has a long history across all market sectors. Efforts like single-source publishing and responsive web design, however, were usually focused on internal efficiencies, formatting consistency, and simple de-duplication across channels. As the number of channels proliferated, the potential for disjointed experience when switching or working with multiple channels increased. Channels like mobile devices, the mobile web, mobile apps, contextual help, augmented reality, virtual reality, and chatbots are used in addition to traditional physical and human ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits. Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevailing o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Erich Gutenberg
Erich Gutenberg (13 December 1897 in Herford – 22 May 1984 in Cologne) was an influential German economist. He is considered the founder of modern German business studies after World War II. Gutenberg used microeconomy to explain the functioning of the enterprise. Therefore, he also developed a new production function. With a system of inputs and outputs under management control he explained how a firm could be efficient. He received his Ph.D. from the University of Halle in 1921 and subsequently taught as a professor at the Friedrich Schiller University of Jena, the Johann Wolfgang Goethe University of Frankfurt am Main, and the University of Cologne. References * Ernst Klee Ernst Klee (15 March 1942, Frankfurt – 18 May 2013, Frankfurt) was a German journalist and author. As a writer on Germany's history, he was best known for his exposure and documentation of medical crimes in Nazi Germany, much of which was concer ...: ''Das Personenlexikon zum Dritten Reich. Wer war wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cologne
Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western States of Germany, state of North Rhine-Westphalia (NRW) and the List of cities in Germany by population, fourth-most populous city of Germany with 1.1 million inhabitants in the city proper and 3.6 million people in the Cologne Bonn Region, urban region. Centered on the left bank of the Rhine, left (west) bank of the Rhine, Cologne is about southeast of NRW's state capital Düsseldorf and northwest of Bonn, the former capital of West Germany. The city's medieval Catholic Cologne Cathedral (), the third-tallest church and tallest cathedral in the world, constructed to house the Shrine of the Three Kings, is a globally recognized landmark and one of the most visited sights and pilgrimage destinations in Europe. The cityscape is further shaped by the Twelve Romanesque churches of Cologne, and Cologne is famous for Eau de Cologne, that has been produced in the city since 1709, and "col ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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