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MailChimp
Mailchimp is a marketing automation platform and email marketing service. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. History Mailchimp was launched in 2001. The platform was named after one of their most popular e-greetings card characters, and earned a few thousand dollars a month. Mailchimp began as a paid service and added a freemium option in 2009. Within a year, its user base had grown from 85,000 to 450,000. By June 2014, it was sending over 10 billion emails per month on behalf of its users. According to the statistics, more than 600 million emails are sent through the platform every two days. In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017. In August 2017, it was reported that Mailchimp would be opening offices in Br ...
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Ben Chestnut
Ben Chestnut (born 1973/1974) is an American billionaire Internet entrepreneur. He is the co-founder (with Dan Kurzius) and former CEO of Mailchimp, an email marketing company. As of November 2022, his net worth was estimated at US$4.1 billion. Early life Ben Chestnut was born and raised in Augusta, Georgia and attended high school in Hephzibah, Georgia. He studied physics at the University of Georgia and industrial design at the Georgia Institute of Technology. Career He is the co-founder and former CEO of Rocket Science Group, commonly known as Mailchimp a CRM with 15 million users. In 2016, he was recognized as Ernst & Young's Entrepreneur of the Year. According to Atlanta Business Chronicle, in August 2017, Chestnut was awarded "Most Admired CEO". In October 2018, ''Forbes'' noted that Chestnut was now a billionaire. Compensatory policies Chestnut has focused his company's resources in providing compensatory benefits for employees. Chestnut's motivation for his corporate ...
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Serial (podcast)
''Serial'' is an investigative journalism podcast hosted by Sarah Koenig, narrating a nonfiction story over serial (radio and television), multiple episodes. The series was co-created and is co-produced by Koenig and Julie Snyder and developed by ''This American Life''; as of July 2020, it is owned by ''The New York Times''. Season 1 investigated the 1999 killing of Hae Min Lee (Hangul: 이해민), an 18-year-old student at Woodlawn High School (Maryland), Woodlawn High School in Baltimore County. Season 2 focused on Sergeant Bowe Bergdahl, an American Army soldier who was held for five years by the Taliban, and then charged with desertion. Season 3, which debuted in September 2018, explores cases within the Justice Center Complex in the Cleveland area. ''Serial'' ranked number one on iTunes even before its debut and remained there for several weeks. ''Serial'' won a Peabody Award in April 2015 for its innovative telling of a long-form nonfiction story. As of September 2018, ...
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Dan Kurzius
Dan Kurzius (born 1971/1972) is an American billionaire businessman, the co-founder and chief customer officer of Mailchimp. Early life Kurzius's father ran a bakery-deli in Albuquerque, New Mexico that was "eventually forced out of business by big bakery chains", and he had a fatal heart attack a few years later, when Dan was 14. Career Kurzius started out as a DJ then worked in real estate. In 2001, Kurzius and Ben Chestnut were running a web design company and founded Mailchimp Mailchimp is a marketing automation platform and email marketing service. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a l ..., which they own jointly, as a sideline. The company has always been self-funding, and has never had any outside funding. As of March 2019, Forbes estimates Kurzius' net worth at $2.1 billion which makes him one of 13 residents from Georgia that are inc ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Email Marketing Software
Bulk email software is software that is used to send emails in large quantities. Bulk email software usually refers to standalone software, while there are bulk email sending web-based services as well. Computer worm A computer worm is a standalone malware computer program that replicates itself in order to spread to other computers. It often uses a computer network to spread itself, relying on security failures on the target computer to access it. It wil ...s that spread themselves via email are an example of bulk email software, sometimes referred to as a ''mass mailer''. Such worms usually (but not necessarily) send spoofed "From" headers. Types of software Most bulk email software programs are hosted by third party companies who sell access to their system. Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns. Generally the advantage of this type of program is the relia ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Email Spam
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or includ ...
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Electronic Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list." Transmission may be paper-based or electronic. Each has its strength, although a 2022 article claimed that "direct mail still brings in the lion’s share of revenue for most organizations." Types At least two types of mailing lists can be defined: * an ''announcement list'' is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. This type of list is used primarily as a one-way conduit of information and may only be "posted to" by selected people. This may also be referred to by t ...
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Customer Engagement
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources (including cognitive, emotional, behavioral, and social knowledge and skills), and operand resources (e.g., equipment) into brand interactions," which applies to online and offline engagement. Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with ...
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Social Engineering (security)
Social engineering may refer to: * Social engineering (political science), a means of influencing particular attitudes and social behaviors on a large scale * Social engineering (security), obtaining confidential information by manipulating and/or deceiving people and artificial intelligence See also * Cultural engineering * Manufacturing Consent (other) * Mass media * Noble lie * Propaganda * Social dynamics * Social software * Social technology * Urban planning Urban planning, also known as town planning, city planning, regional planning, or rural planning, is a technical and political process that is focused on the development and design of land use and the built environment, including air, water, ... {{disambiguation Social science disambiguation pages ...
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Wordmark
__notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. In the United States, the term "word mark" refers not to the graphical representation but to only the text. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. The wordmark is one of several different types of logos, and is among the most common. It has the benefit of containing the brand name of the company (i.e. the ...
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Internet Meme
An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation. Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online b ...
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