A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

ed, giving it legal distinction, and potentially additional protection of any artistic presentation.

Comparison with logos

Brands & Companies

Wordmarks and logos are the two most common types of brand marks. Either may be trademarked. Wordmarks, by definition, always contain the name of the product or company, such as Disney, Simoniz, and FedEx, whereas a logo, such as Coca-Cola's, may be both, or, as in Nike, Shell Oil, and Starbucks, a textless image. A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features. For example, the SONY logo contains only the name in uppercase, set in a particular typeface. In some cases, such as Disney's logo, a custom or proprietary typeface is used.

Cities

Word marks can function effectively as identifiers for cities, similar to their use for brands and companies. A unique typographic representation of a city’s name can help establish its identity and foster community pride. Such word marks can reflect a city’s character, culture, and history, making it more recognizable to residents and visitors. They can be utilized in various contexts, such as on signage, promotional materials, or public spaces, contributing to a cohesive urban identity. Overall, word marks for cities provide a straightforward way to enhance visibility and create a sense of place without overtly promoting a specific agenda.

Trademarking

In many

jurisdiction Jurisdiction (from Latin 'law' and 'speech' or 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, the concept of jurisdiction applies at multiple level ...

s, such as the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and

European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...

, a qualifying wordmark may be registered as a

, making it a protected

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...

. Unlike names and

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

s, trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars such as the

United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an List of federal agencies in the United States, agency in the United States Department of Commerce, U.S. Department of Commerce that serves as the national patent office and trademark ...

, even if they are always cased in a certain way by the owner; this gives the trademark holder rights no matter how the wordmark is presented. Some examples are shown in the sidebar. In the United States, refers only to the text, not to any graphical representation.

Copyrighting

In most cases, wordmarks cannot be copyrighted, as they do not reach the

threshold of originality The threshold of originality is a concept in copyright law that is used to assess whether a particular work can be copyrighted. It is used to distinguish works that are sufficiently originality, original to warrant copyright protection from tho ...

Comparison with logos

Brands & Companies

Cities

Trademarking

Copyrighting

See also

References

Further reading