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Mojave Experiment
The Mojave Experiment was an advertising campaign conducted by Microsoft for Windows Vista in 2008. The campaign was part of Microsoft's efforts to change what it felt was an unfair negative consumer perception of the operating system. ''Mojave'' spanned a series of advertisements that consisted of individuals being shown a demonstration of Windows Vista by Microsoft; however, the operating system was rebranded in disguise as a new version of Windows codenamed "Mojave," which was not revealed during the demonstration. Prior to the demonstration, participants generally gave a negative assessment of Windows Vista. In contrast, reviews for "Mojave" were positive, with participants stating that they intended to use or purchase the operating system for themselves; the same participants were astonished when they were told that "Mojave" was Windows Vista. The campaign implied that negative consumer perception was largely the result of preconceived notions about the operating system. Te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Case Studies
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time (e.g., a specific political campaign) to an enormous undertaking (e.g., a world war). Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. A case study does not necessarily have to be one observation ( N=1), but may include many observations (one or multiple individuals and entities across multiple time periods, all within the same case study). Research projects involving numerous cases are frequently called cross-case research, whereas a study of a single case is called within-case research. Case study research has been extensively practiced in both the social and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Techniques
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows 7
Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on July 22, 2009, and became generally available on October 22, 2009. It is the successor to Windows Vista, released nearly three years earlier. It remained an operating system for use on personal computers, including home and business desktops, laptops, tablet PCs and media center PCs, and itself was replaced in November 2012 by Windows 8, the name spanning more than three years of the product. Until April 9, 2013, Windows 7 original release included updates and technical support, after which installation of Service Pack 1 was required for users to receive support and updates. Windows 7's server counterpart, Windows Server 2008 R2, was released at the same time. The last supported version of Windows based on this operating system was released on July 1, 2011, entitled Windows Embedded POSReady 7. Extended support ended on January 14, 2020, over ten years a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows Ultimate Extras
Windows Ultimate Extras were optional features offered by Microsoft to users of the Ultimate edition of Windows Vista and are accessible via Windows Update. Ultimate Extras replaced the market role of Microsoft Plus!, a product sold for prior consumer releases of Microsoft Windows. According to Microsoft's Barry Goffe, the company's goal with Ultimate Extras was to delight customers who purchased the Ultimate edition of Windows Vista, the most expensive retail edition of the operating system. Windows Ultimate Extras have been discontinued as of Windows 7 and the operating system also removes all installed extras during an upgrade from Windows Vista Ultimate. Contents Microsoft released a total of nine Ultimate Extras for users of Windows Vista Ultimate. BitLocker and EFS enhancements The BitLocker Drive Preparation Tool utility and the Secure Online Key Backup utility were among the first Ultimate Extras to be made available, and were released to coincide with the general reta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows Easy Transfer
Windows Easy Transfer is a specialized file transfer program developed by Microsoft that allows users of the Windows operating system to transfer personal files and settings from a computer running an earlier version of Windows to a computer running a newer version. Windows Easy Transfer was introduced in Windows Vista Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, which was released five years before, at the time being the longest time span between successive releases of ... and is included in Windows 7, Windows 8, and Windows 8.1. It replaces the Files and Settings Transfer Wizard included with Windows XP and offers limited migration services for computers running Windows 2000 SP4 and Windows XP SP2. For all versions of Windows, it does not transfer applications—only files and settings. Microsoft incorporated a key technology into the Windows Easy Transfer tool based on its acquisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows Vista Editions
Windows Vista—a major release of the Microsoft Windows operating system—was available in six different product editions: Starter, Home Basic, Home Premium, Business, Enterprise, and Ultimate. On September 5, 2006, Microsoft announced the USD pricing for editions available through retail channels; the operating system was later made available to retail on January 30, 2007. Microsoft also made Windows Vista available for purchase and download from Windows Marketplace; it is the first version of Windows to be distributed through a digital distribution platform. Editions sold at retail were available in both Full and Upgrade versions and later included Service Pack 1 (SP1). Microsoft characterized the retail packaging for Windows Vista as "designed to be user-friendly, a small, hard, plastic container designed to protect the software inside for life-long use"; it opens sideways to reveal the Windows Vista DVD suspended in a clear plastic case. Windows Vista optical media use a ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting, or bankruptcy. Rebranding can also refer to a change in a company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Word Of Mouth
Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. Storytelling Storytelling often involves improvisation or embellishment. Stories or narratives have been ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slate (magazine)
''Slate'' is an online magazine that covers current affairs, politics, and culture in the United States. It was created in 1996 by former '' New Republic'' editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. In 2004, it was purchased by The Washington Post Company (later renamed the Graham Holdings Company), and since 2008 has been managed by The Slate Group, an online publishing entity created by Graham Holdings. ''Slate'' is based in New York City, with an additional office in Washington, D.C. ''Slate'', which is updated throughout the day, covers politics, arts and culture, sports, and news. According to its former editor-in-chief Julia Turner, the magazine is "not fundamentally a breaking news source", but rather aimed at helping readers to "analyze and understand and interpret the world" with witty and entertaining writing. As of mid-2015, it publishes about 1,500 stories per month. A French version, ''slate.fr'', was launched in February 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
