Modelo Brewery
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Modelo Brewery
Modelo Brewery designed by the Cuban architect, Enrique Luis Varela, was built in 1948 for Compañia Ron Bacardi S.A.Eduardo Luis Rodriguez. ''The Havana Guide - Modern Architecture 1925-1965.'' Princeton Architectural Press, New York, 2000. Its address is the Corner of 52 and Carretera Central, Cotorro, Havana, Cuba. In 1952 Ernest Hemingway featured Hatuey beer in his book ''The Old Man and the Sea''. When he was awarded the Nobel Prize for Literature, the company threw him a party at the Modelo Brewery. Hemingway was a frequent patron of the brewery since it was located near to his home in Havana at Finca Vigía. Architecture This building has monumental proportions typical of Varela's works ( Revolution Square in Havana), with a modern aesthetic. The corner is a cylinder that becomes a hinge between the two facades. One side is dotted with small windows and the other almost blank and marked by horizontal bands reminiscent of the Streamline Moderne architecture style. Th ...
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Grupo Modelo
Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include ''Corona'', ''Modelo'', and '' Pacífico''. Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising. On June 12, 2008, ''The Wall Street Journal'' stated that Anheuser-Busch InBev, which owned a non-controlling 50% stake in the company, might attempt to acquire the remaining 50%. On June 29, 2012, it was announced that Anheuser-Busch InBev would acquire the remaining 50% stake for an all-cash price of $20.1 billion. On January 31, 2013, the US Department of Justice filed an antitrust suit in an attempt to prevent the buyout. The matter was settled and the two companies merged in June 2013, with the transfer of all United States rights to Constellation ...
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