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Mobile Marketing Research
Mobile marketing research is a method of data collection using the functions of mobile phones, smartphones, and PDAs. PDAs were the main medium used in the late 1990s and early 2000s before smartphones replaced them. They typically included features such as calendars, contact lists, note-taking applications, and basic computing capabilities. Notable examples of PDAs include the Palm Pilot, BlackBerry, and early versions of the Pocket PC. It utilized mobile communication for research purposes. Background Due to the deep sociocultural changes towards digitization at the turn of the 21st century, it has become more difficult for the marketing research industry to address respondents that are both willing to participate in surveys and who are reachable via traditional media. Consumers were no longer classified, which made it harder for marketing researchers to make obvious assumptions about their behavior. Researchers had to adapt their approaches to keep up with technology and co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Digital Assistant
A personal digital assistant (PDA), also known as a handheld PC, is a variety mobile device which functions as a personal information manager. PDAs have been mostly displaced by the widespread adoption of highly capable smartphones, in particular those based on iOS and Android. A PDA has an electronic visual display. Most models also have audio capabilities, allowing usage as a portable media player, and also enabling many of them to be used as telephones. Nearly all modern PDAs can access the Internet, intranets or extranets via Wi-Fi or Wireless WANs, letting them include a web browser. Sometimes, instead of buttons, PDAs employ touchscreen technology. The first PDA, the Organiser, was released in 1984 by Psion, followed by Psion's Series 3, in 1991. The latter began to resemble the more familiar PDA style, including a full keyboard. The term ''PDA'' was first used on January 7, 1992 by Apple Inc. CEO John Sculley at the Consumer Electronics Show in Las Vegas, Nevad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Java Application
Java is a set of computer software and specifications developed by James Gosling at Sun Microsystems, which was later acquired by the Oracle Corporation, that provides a system for developing application software and deploying it in a cross-platform computing environment. Java is used in a wide variety of computing platforms from embedded devices and mobile phones to enterprise servers and supercomputers. Java applets, which are less common than standalone Java applications, were commonly run in secure, sandboxed environments to provide many features of native applications through being embedded in HTML pages. Writing in the Java programming language is the primary way to produce code that will be deployed as byte code in a Java virtual machine (JVM); byte code compilers are also available for other languages, including Ada, JavaScript, Python, and Ruby. In addition, several languages have been designed to run natively on the JVM, including Clojure, Groovy, and Scala. Jav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Point Of Sale
The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed but can also be dispensed with or sent electronically. To calculate the amount owed by a customer, the merchant may use various devices such as weighing scales, barcode scanners, and cash registers (or the more advanced "POS cash registers", which are sometimes also called "POS systems"). To make a payment, payment terminals, touch screens, and other hardware and software options are available. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anonymity
Anonymity describes situations where the acting person's identity is unknown. Some writers have argued that namelessness, though technically correct, does not capture what is more centrally at stake in contexts of anonymity. The important idea here is that a person be non-identifiable, unreachable, or untrackable. Anonymity is seen as a technique, or a way of realizing, a certain other values, such as privacy, or liberty. Over the past few years, anonymity tools used on the dark web by criminals and malicious users have drastically altered the ability of law enforcement to use conventional surveillance techniques. An important example for anonymity being not only protected, but enforced by law is the vote in free elections. In many other situations (like conversation between strangers, buying some product or service in a shop), anonymity is traditionally accepted as natural. There are also various situations in which a person might choose to withhold their identity. Acts of cha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Protection
Information privacy is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, contextual information norms, and the legal and political issues surrounding them. It is also known as data privacy or data protection. Data privacy is challenging since attempts to use data while protecting an individual's privacy preferences and personally identifiable information. The fields of computer security, data security, and information security all design and use software, hardware, and human resources to address this issue. Authorities Laws Authorities by country Information types Various types of personal information often come under privacy concerns. Cable television This describes the ability to control what information one reveals about oneself over cable television, and who can access that information. For example, third parties can track IP TV programs someone has watched at any given time. "The addition of any informati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wap Push
Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network. A WAP browser is a web browser for mobile devices such as mobile phones that use the protocol. Introduced in 1999, WAP achieved some popularity in the early 2000s, but by the 2010s it had been largely superseded by more modern standards. Almost all modern handset internet browsers now fully support HTML, so they do not need to use WAP markup for web page compatibility, and therefore, most are no longer able to render and display pages written in WML, WAP's markup language. Before the introduction of WAP, mobile service providers had limited opportunities to offer interactive data services, but needed interactivity to support Internet and Web applications such as email, stock prices, news and sports headlines. The Japanese i-mode system offered another major competing wireless data protocol. Technical specifications WAP stack The WAP standard described a pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Internet
The mobile web refers to mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. History and development Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers. However, the web is now more accessible by portable and wireless devices. Early 2010 ITU (International Telecommunication Union) report said that with current growth rates, web access by people on the go via laptops and smart mobile devices was likely to exceed web access from desktop computers within the following five years. In January 2014, mobile internet use exceeded desktop use in the United States. The shift to mobile Web access has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers, or applica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wireless Application Protocol
Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network. A WAP browser is a web browser for mobile devices such as mobile phones that use the protocol. Introduced in 1999, WAP achieved some popularity in the early 2000s, but by the 2010s it had been largely superseded by more modern standards. Almost all modern handset internet browsers now fully support HTML, so they do not need to use WAP markup for web page compatibility, and therefore, most are no longer able to render and display pages written in WML, WAP's markup language. Before the introduction of WAP, mobile service providers had limited opportunities to offer interactive data services, but needed interactivity to support Internet and Web applications such as email, stock prices, news and sports headlines. The Japanese i-mode system offered another major competing wireless data protocol. Technical specifications WAP stack The WAP standard described a pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CATI
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales. CATI may function in the following manner: * A computerized questionnaire is administered to respondents over the telephone. * The interviewer sits in front of a computer screen. * Upon command, the computer dials the telephone number to be called. * When contact is made, the interviewer reads the questions posed on the computer screen and records the respondent's answers directly into the computer. * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BlackBerry
The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of blackberries has historically been confused because of hybridization and apomixis, so that species have often been grouped together and called species aggregates. For example, the entire subgenus ''Rubus'' has been called the ''Rubus fruticosus'' aggregate, although the species ''R. fruticosus'' is considered a synonym of '' R. plicatus''. ''Rubus armeniacus'' ("Himalayan" blackberry) is considered a noxious weed and invasive species in many regions of the Pacific Northwest of Canada and the United States, where it grows out of control in urban and suburban parks and woodlands. Description What distinguishes the blackberry from its raspberry relatives is whether or not the torus ( receptacle or stem) "picks with" (i.e., stays with) th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Figure MMR Methods
Figure may refer to: General *A shape, drawing, depiction, or geometric configuration * Figure (wood), wood appearance * Figure (music), distinguished from musical motif * Noise figure, in telecommunication * Dance figure, an elementary dance pattern *A person's figure, human physical appearance Arts * Figurine, a miniature statuette representation of a creature * Action figure, a posable jointed solid plastic character figurine * Figure painting, realistic representation, especially of the human form * Figure drawing * Model figure, a scale model of a creature Writing *figure, in writing, a type of floating block (text, table, or graphic separate from the main text) *Figure of speech, also called a rhetorical figure * Christ figure, a type of character * in typesetting, text figures and lining figures Accounting *Figure, a synonym for number * Significant figures in a decimal number Science *Figure of the Earth, the size and shape of the Earth in geodesy Sports * Fig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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