Mid-West Family Broadcast Group
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Mid-West Family Broadcast Group
Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison, Wisconsin, Eau Claire, Wisconsin, La Crosse, Wisconsin, Benton Harbor/St. Joseph, Michigan, South Bend/ Elkhart, Indiana, Springfield, Illinois, Springfield, Missouri, and Rockford, Illinois. In 2013 Mid-West Family purchased the Maverick stations in Rockford, Illinois and Eau Claire, Wisconsin. This added 11 stations starting May 1, 2013 with an LMA. On November 2, 2015, Gray Television agreed to sell the WSBT radio group to Mid-West Family when the deal to acquire the television and radio assets of Schurz Communications closes. This will add four stations in the Michiana area to Mid-West's lineup. Owned & operated stations DeKalb, Illinois * WDKB - 94.9 FM - Hot Adult Contemporary Eau Claire, Wisconsin *WAYY - 790 AM / 105.1 FM - News/sports *WEAQ - 1150 AM / 95.9 FM - Rhythmic Top 40 *WECL - 92.9 FM - Active roc ...
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Mid-West
The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. It was officially named the North Central Region by the Census Bureau until 1984. It is between the Northeastern United States and the Western United States, with Canada to the north and the Southern United States to the south. The Census Bureau's definition consists of 12 states in the north central United States: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. The region generally lies on the broad Interior Plain between the states occupying the Appalachian Mountain range and the states occupying the Rocky Mountain range. Major rivers in the region include, from east to west, the Ohio River, the Upper Mississippi River, and the Missouri River. The 2020 United St ...
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Schurz Communications
Schurz Communications is a South Bend, Indiana-based broadband media group and cloud services provider. It owned newspapers. History The company was founded in 1872 by Alfred B. Miller and Elmer Crockett with the creation of the ''South Bend Tribune.'' Over the years the company grew through the acquisition of other newspapers, media outlets, radio and television stations, digital companies, broadband operations and cloud services provider. The expanding company was renamed Schurz Communications Inc. in 1976, when the newspapers division and the TV/broadcast division were split into separate entities. In September 2015, Schurz announced it was selling its TV and radio stations to Gray Television. Gray then resold Schurz's radio stations to three different buyers upon completion of its purchase of the Schurz broadcasting unit. In September 2016, The American News and Farm Forum, owned by Schurz, acquired '' The Public Opinion'' newspaper in Watertown, South Dakota from United ...
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WAXX
WAXX (104.5 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Fairchild, Wisconsin, sharing the tower with WEAU. History The station was originally WEAU-FM, an FM station co-owned with WEAU-TV in Eau Claire, broadcasting at the 100.7 FM frequency until 1967 when it switched to 104.5 FM. When WAXX 1150 was purchased and brought under the same ownership as WEAU-TV/WEAU-FM, WEAU-FM began simulcasting WAXX's country format. In the September 1977, WEAU-FM's call letters were changed to WAXX-FM, and eventually the country format was aired exclusively on the FM dial (WAXX was renamed WAYY in the 1978 and changed formats to oldies, eventually settling on news/talk in 1991, and later sports/talk in 2014). WAXX & WAYY were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. WAXX, WAYY and new sister stations WIAL-FM, WEAQ, W ...
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Classic Hits
Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s and the nostalgia behind it is a major driver to the format. It is considered the successor to the oldies format, a collection of top 40 songs from the late 1950s through the late 1970s that was once extremely popular in the United States and Canada. The term is sometimes incorrectly used as a synonym for the adult hits format, which uses a slightly newer music library stretching from all decades to the present with a major focus on 1990s and 2000s pop, rock and alternative songs. In addition, adult hits stations tend to have larger playlists, playing a given song only a few times per week, compared to the tighter libraries on classic hits stations. For example, KRTH, a classic hits station in Los Angeles, and KLUV, a classic hits statio ...
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WISM-FM
WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire-Chippewa Falls area. It is owned by Mid-West Family Broadcasting. History The WISM FM callsign was first used in 1959 in Madison at 98.1 FM. On December 1, 1983, WISM became changed its callsign to WMGN. Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a classic rock format. The station was then bought by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC. The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000. On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary Adult contemporary music (AC) is a form of radio-played popu ...
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Hot AC
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, and is inoffensive and pleasurable enough to work well as background music. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. The format is heavy on romantic sentimental ballads which mostly use acoustic instruments (though bass guitar is usually used) such as acousti ...
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WIAL
WIAL (94.1 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin. History The station began in 1948 as an easy listening station with the call letters WEAU-FM. In 1959, the callsign was switched to WIAL, similar to "The Wonderful WAIL" (WAYL, now KXXR) in Minneapolis. On November 1, 1982, WIAL switched formats to become Adult Contemporary, in the wake of the transition of pop/rock formats from AM to FM stations and debuted the name "I-94" after Interstate 94 which runs along the south and west side of Eau Claire. Right when 1986 rolled along, the station upgraded its format to Top 40 to compete against WBIZ-FM. It currently airs a Hot Adult Contemporary format, with Tom Stryker mornings, Sue Kelly middays, and Jesse afternoons. WIAL was sold to Midwest Family Communications in 1991 along with sister WEAQ-AM. In 1993 Midwest Family purchased WECL-FM. Then the sta ...
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Active Rock
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge of mainstream rock and album-oriented rock. Format background There is no concrete definition of the active rock format. Sean Ross, editor of '' Airplay Monitor'', described active rock in the late 1990s as album-oriented rock (AOR) "with a greater emphasis on the harder end of the spectrum".Toby Eddings, "Active rock finds an Asylum at 93.5", ''The Sun News'', February 7, 1999 ''Radio & Records'' defined the format as based on current rock hits in frequent rotation and targeted to males ages 18–34, akin to the approach of contemporary hit radio (CHR) stations. An active rock station may include songs by classic hard rock artists whereas a modern rock or alternative station would not; such acts include AC/DC, Def Leppard, Guns N' Roses, ...
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WECL
WECL (92.9 FM, "The X") is an active rock formatted broadcast radio station licensed to Lake Hallie, Wisconsin, serving the Eau Claire/ Chippewa Falls area. WECL is owned and operated by Mid-West Family Broadcasting. History The station originally aired an Adult Contemporary format. When it was purchased by Midwest Family Communications that owned WIAL and WEAQ, it switched to an oldies format, becoming "Oldies 92.9" on January 1, 1995. The station also moved from the near the Menards Shopping Center on the northwest side of Eau Claire to Tower Drive on the northeast side. The station slogan was later changed to "Cool 92.9" WECL, WIAL and WEAQ were sold to Central Communications (consisting of WAXX and WAYY) in 1996, and moved into the Central studios in Altoona, Wisconsin. The five stations, plus new sister station WDRK, were sold to Maverick Media, LLC in 2003. WECL switched to a classic rock format branded as "Classic Rock 92.9 ECL" on March 1, 2004. The station adopted t ...
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WEAQ
WEAQ (1150 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio and offices located in Altoona, Wisconsin. Its transmitter is located in Lake Hallie, Wisconsin. History The station was originally WEAU at the 1050 AM frequency, switching to 790 in 1941. Call letters were switched to WEAQ upon a 1959 ownership change. Eventually, the station moved to Tower Drive on the northeast side of Eau Claire, playing pop music with occasional format switches to country, rock, adult contemporary and standards. WEAQ converted to sports talk in April 2002 with a near-full simulcast of ESPN Radio, and the rebranding as "ESPN 1150." WEAQ and sister stations WIAL & WECL were purchased by Central Communications in 1996. WAYY 1150 and WEAQ switched frequencies, with WEAQ now at 1150. WEAQ, WIAL & WECL soon moved into the Central Communications building in Altoona, Wisconsin. The five stations, plus new sister station WDRK, were sold to Maverick Media, LLC in 2003. WEAQ ...
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WAYY
WAYY (790 kHz) is a commercial AM radio station in Eau Claire, Wisconsin. It broadcasts a sports radio format and is owned by Mid-West Family Broadcasting. Programming is mostly from CBS Sports Radio. It also carries Milwaukee Brewers baseball and Milwaukee Bucks basketball. The radio studios and offices are in Altoona, Wisconsin. By day, WAYY is powered at 5,000 watts non-directional. But to protect other stations on 790 AM from interference, it reduces power at night to 123 watts. (For most of its history, WAYY ran 5,000 watts around the clock, using a directional antenna at night with multiple towers. But as an economy move, those extra towers were sold off and nighttime power was reduced.) WAYY's transmitter is on Black Avenue at Tower Drive in Seymour, Wisconsin. Programming is also heard on 185 watt FM translator W286CK at 105.1 MHz in Eau Claire. History In 1954, the station first sign-on, signed on as WCHF, changing its call letters to WAXX in 1958. In it ...
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