Microculture
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Microculture
Microculture refers to the specialised subgroups, marked with their own languages, ethos and rule expectations, that permeate differentiated industrial societies. A microculture depends on the smallest units of organization – dyads, groups, or local communities – as opposed to the broader subcultures of race or class, and the wider national/global culture, compared to which they tend also to be more short-lived, as well as voluntarily chosen. The study of kinesics – the nonverbal behavior of the small gathering – can be used to illuminate the dynamics of a given microculture. Precursors Georg Simmel drew a distinction between the universalist claims of ethics, and the more particularist concept of honour, which he considered linked to the specific social subworld – business or profession – in which it was rooted. His study of secrecy also looked at the micro-secret as an aspect of meaning-control within the individual microculture. Microclimate A microculture wor ...
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Generalised Other
The generalized other is a concept introduced by George Herbert Mead into the social sciences, and used especially in the field of symbolic interactionism. It is the general notion that a person has of the common expectations that others may have about actions and thoughts within a particular society, and thus serves to clarify their relation to the other as a representative member of a shared social system. Any time that an actor tries to imagine what is expected of them, they are taking on the perspective of the generalized other. An alternative name of the mentally constructed idea of who an audience is without real or complete insight is imagined audience. Precursors Mead's concept of the generalised other has been linked to Adam Smith's notion of the The Theory of Moral Sentiments, impartial spectator – itself rooted in the earlier thinking of Joseph Addison, Addison and Epictectus. Adam Smith wrote: "We Conceive ourselves as acting in the presence of a person quite candi ...
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Sociological Aspects Of Secrecy
The sociological aspects of secrecy were first studied by Georg Simmel in the early-1900s. Simmel describes secrecy as the ability or habit of keeping secrets. He defines the secret as the ultimate sociological form for the regulation of the flow and distribution of information. Simmel put it best by saying "if human interaction is conditioned by the capacity to speak, it is shaped by the capacity to be silent." It also can control the very essence of social relations through manipulations of the ratio of "knowledge" to "ignorance". The secrecy "concept" SimmelGeorg Simmel. "The Sociology of Secrecy and of the Secret Societies" ''American Journal of Sociology'' 11(1906): 441-498. defines the secret society as an interactional unit characterized in its total by the fact that reciprocal relations among its members are governed by the protective function of secrecy. This central feature is established on a dual contingency: #Members of the interactional unit are concerned with t ...
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Argot
A cant is the jargon or language of a group, often employed to exclude or mislead people outside the group.McArthur, T. (ed.) ''The Oxford Companion to the English Language'' (1992) Oxford University Press It may also be called a cryptolect, argot, pseudo-language, anti-language or secret language. Each term differs slightly in meaning; their use is inconsistent. Etymology There are two main schools of thought on the origin of the word ''cant'': * In linguistics, the derivation is normally seen to be from the Irish word (older spelling ), "speech, talk", or Scottish Gaelic . It is seen to have derived amongst the itinerant groups of people in Ireland and Scotland, who hailed from both Irish/Scottish Gaelic and English-speaking backgrounds, ultimately developing as various creole languages. However, the various types of cant (Scottish/Irish) are mutually unintelligible. The Irish creole variant is simply termed " the Cant". Its speakers from the Irish Traveller community know it a ...
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Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", ''Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin ''mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika.'' Cu ...
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Night Watch (Russian Novel)
''Night Watch'' (russian: «Ночной Дозор») is the first fantasy novel by the Russian author Sergei Lukyanenko to feature his fictional world of the Others. Lukyanenko wrote the story in 1998 and the book was first published in Russia by AST in 1998. The story revolves around a confrontation between two opposing supernatural groups (known as "Others"): the Night Watch, an organization dedicated to policing the actions of the Dark Others—and the Day Watch, which polices the actions of the Light Others. The novel is first in a cycle that continues with '' Day Watch'', '' Twilight Watch (also known as Dusk Watch)'', '' Final Watch'', '' New Watch'', and '' Sixth Watch''. The first story of the novel, ''Destiny'', was made into a successful Russian film, '' Night Watch'', which, although keeping the characters and many of the events of the original novel, alters some significant elements of the story. Background In the story's worldline, there exists a magical realm ...
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Symbolic Boundaries
Symbolic boundaries are a theory of how people form social groups proposed by cultural sociologists. Symbolic boundaries are “conceptual distinctions made by social actors…that separate people into groups and generate feelings of similarity and group membership.” Lamont, Michele and Virag Molnar. 2002. "The Study of Boundaries in the Social Sciences" Annual Review of Sociology. 28:167-95 Symbolic boundaries are a necessary but insufficient condition for social change. Only when symbolic boundaries are widely agreed upon can they take on a constraining character and become social boundaries. Durkheim Émile Durkheim saw the symbolic boundary between sacred and profane as the most profound of all social facts, and the one from which lesser symbolic boundaries were derived. Rituals - secular or religious - were for Durkheim the means by which groups maintained their symbolic/moral boundaries. Mary Douglas has subsequently emphasised the role of symbolic boundaries in organi ...
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Social Identity
Identity is the qualities, beliefs, personality traits, appearance, and/or expressions that characterize a person or group.Compare ''Collins Dictionary of Sociology'', quoted in In sociology, emphasis is placed on collective identity, in which an individual's identity is strongly associated with role-behavior or the collection of group memberships that define them. According to Peter Burke, "Identities tell us who we are and they announce to others who we are." Identities subsequently guide behavior, leading "fathers" to behave like "fathers" and "nurses" to act like "nurses." In psychology, the term "identity" is most commonly used to describe personal identity, or the distinctive qualities or traits that make an individual unique. Identities are strongly associated with self-concept, self-image (one's mental model of oneself), self-esteem, and individuality. Individuals' identities are situated, but also contextual, situationally adaptive and changing. Despite their fluid char ...
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Reference Group
In the social sciences, social groups can be categorized based on the various group dynamics that define social organization.Boundless team.Types of Social Groups" ''Social Groups and Organization'' Open_educational_resources">OER_course.html" ;"title="Open_educational_resources.html" ;"title="nowiki/>OER_course">Open_educational_resources.html"_;"title="nowiki/>Open_educational_resources">OER_course_Boundless_Sociology'._Portland:_Lumen_Candela._In_ OER_course">Open_educational_resources.html"_;"title="nowiki/>Open_educational_resources">OER_course_Boundless_Sociology'._Portland:_Lumen_Candela._In_Sociology">sociological_terms,_groups_can_fundamentally_be_distinguished_from_one_another_by_the_extent_to_which_their_nature_influence_individuals_and_how._A_''primary_group'',_for_instance,_is_a_small_social_group_whose_members_share_close,_personal,_enduring_relationships_with_one_another_(e.g._family,_childhood_friend)._By_contrast,_a_''secondary_group''_is_one_in_which_interaction ...
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Proxemics
Proxemics is the study of human use of space and the effects that population density has on behaviour, communication, and social interaction. Proxemics is one among several subcategories in the study of nonverbal communication, including haptics (touch), kinesics (body movement), vocalics (paralanguage), and chronemics (structure of time). Edward T. Hall, the cultural anthropologist who coined the term in 1963, defined proxemics as "the interrelated observations and theories of humans use of space as a specialized elaboration of culture". In his foundational work on proxemics, ''The Hidden Dimension,'' Hall emphasized the impact of proxemic behavior (the use of space) on interpersonal communication. According to Hall, the study of proxemics is valuable in evaluating not only the way people interact with others in daily life, but also "the organization of space in heirhouses and buildings, and ultimately the layout of heirtowns". Proxemics remains a hidden component of interpers ...
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Microsociology
Microsociology is one of the main levels of analysis (or focuses) of sociology, concerning the nature of everyday human social interactions and agency on a small scale: face to face.Smelser, Neil J. 1997. ''Problematics of Sociology.''. Microsociology is based on subjective interpretative analysis rather than statistical or empirical observation,Goffman, Erving. 1972. ''Relations in Public.'' and shares close association with the philosophy of phenomenology. Methods include symbolic interactionism and ethnomethodology; ethnomethodology in particular has led to many academic sub-divisions and studies such as micro-linguistical research and other related aspects of human social behaviour. Macrosociology, by contrast, concerns the social structure and broader systems. Theory Microsociology exists both as an umbrella term for perspectives which focus on agency, such as Max Weber's theory of social action, and as a body of distinct techniques, particularly in American sociology. The ...
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Micromarketing
Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. The subject of micromarketing was developed further in an article in February 1990, which emphasised understanding markets at the local level, and also the personalisation of messages to individual consumers in the context direct marketing. Micromarketing has come to refer to marketing strategies which are variously customised to either local markets, to different market segments, or to the individual customer. Micromarketing is a marketing strategy in which marketing and/or advertising efforts are focused on a small group of tightly targeted consumers. For example, markets can be grouped into narrow clusters based on commitment to a product class or readiness to purchase a given brand. The approach requires a company to define very narrow market segments, and tailor offers or campaigns for that segment. Although, the approach can ...
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Intercultural Competence
Cultural competence, also known as intercultural competence, is a range of cognitive, affective, and behavioural skills that lead to effective and appropriate communication with people of other cultures.Deardorff, D. K. (2009). ''The Sage handbook of intercultural competence''. Thousand Oaks, Calif: Sage Publications.Alizadeh, S., & Chavan, M. (2016). Cultural competence dimensions and outcomes: a systematic review of the literature. ''Health & Social Care In The Community'', ''24''(6), e117-e130. doi:10.1111/hsc.12293 Intercultural or cross-cultural education are terms used for the training to achieve cultural competence. Effective intercultural communication relates to behaviors that culminate with the accomplishment of the desired goals of the interaction and all parties involved in the situation. Appropriate intercultural communication includes behaviors that suit the expectations of a specific culture, the characteristics of the situation, and the level of the relationship bet ...
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