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Microbrew
Craft beer is beer manufactured by craft breweries, which typically produce smaller amounts of beer than larger "macro" breweries and are often independently owned. Such breweries are generally perceived and marketed as emphasising enthusiasm, new flavours, and varied brewing techniques. The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises. Producer definitions Microbrewery Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. The term and tr ...
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Beer
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the grain to sugars, which dissolve in water to form wort. Fermentation of the wort by yeast produces ethanol and carbonation in the beer. Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and one of the most popular of all drinks. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation. Beer is distributed in bottles and cans, and is commonly available on draught in pubs and bars. The brewing industry is a global business, consisting of several ...
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Beer Sommelier At Work
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the grain to sugars, which dissolve in water to form wort. Fermentation of the wort by yeast produces ethanol and carbonation in the beer. Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and one of the most popular of all drinks. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation. Beer is distributed in bottles and cans, and is commonly available on draught in pubs and bars. The brewing industry is a global business, consisting of several dominan ...
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Buffalo Bill's Brewery
Buffalo Bill's Brewery is an American brewpub in Hayward, California, notable for being the first brewpub in America. Buffalo Bill's opened their doors on September 9, 1983, and brewed their first batch of beer on August 2, 1983. In 2018, Buffalo Bill's was inducted into the Smithsonian American History Museum as one of the most historic brewpubs in America. History and influence Before 1983, it was illegal for a brewer to sell directly to the consumer. In 1982, Assemblyman Tom Bates wrote California Assembly Bill 3610, which would allow brewers to sell directly to consumers provided food was served. On January 1, 1983, it was signed into law and the term "brewpub" was officially coined. Buffalo Bill's was founded in 1983 by Bill Owens, a Guggenheim Fellowship photographer, and in 1994, the brewery was purchased by then brewer Geoff Harries. Buffalo Bill's is credited with creating the beer styles Amber ale (Buffalo Amber, 1983), Pumpkin ale (1986), and Double IPA (Hearty ...
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Progressive Beer Duty
Progressive beer duty is a beer duty system that allows smaller breweries to pay less tax on their products. The idea originates from Bavaria in Germany, where such a system has underpinned the brewing industry and helped support local production. This idea encourages competition in quality and variety and supports diversity in local economies. It also encourages consumer interest and product pride which in turn helps promote cultural links. This concept was adopted by the European Union in 2002 using EU Directive 92/83/EEC as a derogated power so not all countries implemented the idea. The structure and its parameters provided by EU law allowed the creation of systems which suited the needs of individual states. There is, as some journalists have suggested, no "European system" as such. EU law allows for a maximum discount of 50% of beer tax on production levels up to 20 million litres with the provision for a stepped structure. Each country can choose the percentage and le ...
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Society Of Independent Brewers
The Society of Independent Brewers and Associates (formerly the Small Independent Brewers Association, or SIBA) is an organisation representing the interests of independent breweries in the UK. Founded in 1980, it was intended to fight the pub-tie system, under which large brewers owned 80% of the UK's pubs. It changed its name in 1995 to reflect the changing aspirations of its members, but retained its original acronym. History Peter Austin was the prime mover in establishing SIBA, and was the group's first chairman. Under his leadership, SIBA campaigned for 21 years for a progressive beer duty system, where smaller breweries would pay less tax on their products, to be introduced in the UK. Such a system was eventually adopted in 2002 by then-Chancellor Gordon Brown. Current status With growing credibility and campaigning success, SIBA has come to represent the broad spectrum of the UK independent brewing sector. There is no longer a ceiling on membership and SIBA. In 201 ...
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American Can Company
The American Can Company was a manufacturer of tin cans. It was a member of the Tin Can Trust, that controlled a "large percentage of business in the United States in tin cans, containers, and packages of tin." American Can Company ranked 97th among United States corporations in the value of World War II military production contracts. During its peak of productivity, the American Can Company employed up to 800 people. It was a member of the Dow Jones Industrial Average from 1959 to 1991. After 1987 it was known as Primerica, a financial conglomerate which divested itself of its packaging arm in 1986. Primerica, after it was merged with Sanford I. Weill's Commercial Credit Company, would form the basis of what would become Citigroup.The American Can Company had its headquarters at the Pershing Square Building in Manhattan, New York City, until 1970, when it moved into a Greenwich, Connecticut, facility, which had been developed on of wooded land in the late 1960s. In the early 1 ...
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Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ...
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Market Share
Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitio ...
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Flying Monkeys Juicy Ass IPA (36608320890)
Flying may refer to: * Flight, the process of flying * Aviation, the creation and operation of aircraft Music Albums * '' Flying (Cody Fry album)'', 2017 * ''Flying'' (Grammatrain album), 1997 * ''Flying'' (Jonathan Fagerlund album), 2008 * '' UFO 2: Flying'' (UFO album), 1971 * ''Flying'', by Bae Seul-ki * ''Flying'', by Chas & Dave * ''Flying'', by The Hometown Band Songs * "Flying" (Beatles song), 1967 * "Flying" (Bryan Adams song), 2004 * "Flying" (Cast song), 1996 * "Flying" (Chas & Dave song), 1982 * "Flying", by Anathema from '' A Natural Disaster'' * "Flying", by Badfinger from '' Straight Up'' * "Flying", by Cory Marks from the 2022 extended play ''I Rise'' * "Flying", by James Newton Howard from the film ''Peter Pan'' * "Flying", by Living Colour from ''Collideøscope'' * "Flying", by Stan Rogers from ''From Fresh Water'' * "Flyin'", by Prism from ''See Forever Eyes'' Other uses * ''Flying'' (magazine), a monthly publication * ''Flying'' (film), a 1986 dr ...
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Gottfried Krueger Brewing Company
The Gottfried Krueger Brewing Company was a brewery in Newark, New Jersey founded by Gottfried Krueger and John Laible (Gottfried's uncle) in 1858. The company produced Krueger's Special Beer, the first beer to be sold in cans, in November, 1933. History Krueger's was founded in 1858; however, its roots go further back. In 1851 Louis Adam and J. Braun met to form a new brewery, but Braun died, so Adam partnered with John Laible to form Laible & Adam. In 1851, Laible invited his nephew from Germany, Gottfried Krueger, then 16, to assist in the brewery. In 1858, Adam took over the brewery and Liable invested in Krueger, until 1865, when Krueger partnered with Gottlieb Hill to purchase Louis Adam's brewery under the Hill & Krueger banner. The brewery went from 4,000 to 25,000 within 10 years. When Hill passed away in 1875 Krueger became sole owner and changed the brand to G. Krueger Brewing Company. 1882 began a period of success for Krueger. He joined a syndicate with Peter Hau ...
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