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Michael Power (advertisement)
Michael Power is an advertising character (played by Cleveland Mitchell), the cornerstone of a large marketing campaign by the beer company Guinness to promote its products in Africa from 1999 to 2006. By 2003, it became one of the best-known alcohol advertising campaigns in Africa. Jo Foster of the BBC referred to Power as "Africa's very own ' James Bond'". Creation In 1999, the marketing firm Saatchi & Saatchi Worldwide was trying to turn Guinness in Africa into what they call a "Lovemark", what they describe as a brand that enjoys "loyalty beyond reason" from consumers. The African market for Guinness at the time was faltering. Saatchi & Saatchi's goal was thus to advertise Guinness to the diverse populations across the continent and to double Guinness sales by 2005. In the words of African Managing Director Eric Frank, "... we had to find what we called the Simple, Universal, Relevant Truth that would persuade a continent to adore Guinness. We expressed it this way: Insid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Power In Critical Assignment
Michael may refer to: People * Michael (given name), a given name * Michael (surname), including a list of people with the surname Michael Given name "Michael" * Michael (archangel), ''first'' of God's archangels in the Jewish, Christian and Islamic religions * Michael (bishop elect), English 13th-century Bishop of Hereford elect * Michael (Khoroshy) (1885–1977), cleric of the Ukrainian Orthodox Church of Canada * Michael Donnellan (1915–1985), Irish-born London fashion designer, often referred to simply as "Michael" * Michael (footballer, born 1982), Brazilian footballer * Michael (footballer, born 1983), Brazilian footballer * Michael (footballer, born 1993), Brazilian footballer * Michael (footballer, born February 1996), Brazilian footballer * Michael (footballer, born March 1996), Brazilian footballer * Michael (footballer, born 1999), Brazilian footballer Rulers =Byzantine emperors= *Michael I Rangabe (d. 844), married the daughter of Emperor Nikephoros I *Mich ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Catchphrase
A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio). Some become the de facto or literal "trademark" or "signature" of the person or character with whom they originated, and can be instrumental in the typecasting of a particular actor. Catchphrases are often humorous, but are never long enough or structured enough to be jokes in themselves. However, a catchphrase can be (or become) the punchline of a joke, or a reminder of a previous joke. Culture According to Richard Harris, a psychology professor at Kansas State University who studied why people like to cite films in social situations, using film quotes in everyday conversation is similar to telling a joke and a way to form solidarity with others. "People a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diageo
Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's Gin, Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adam King (Guinness Character)
Adam King may refer to: * Adam King (footballer), Scottish footballer * Adam King (Canadian politician), Canadian politician * Adam King (congressman), US congressman * Adam King (cricketer), English cricketer See also * Adam King Hodgins, Canadian politician {{hndis, King, Adam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hollywood Black Film Festival
The Hollywood Black Film Festival (HBFF), dubbed the "Black Sundance," is an annual six-day film festival held in Los Angeles, California dedicated to enhancing the careers of new and established black filmmaking professionals by bringing their work to the attention of the film industry, press and public. It is open to the public. Films screened at the festival include the 2006 documentary ''Bastards of the Party'', director John Singleton's box office blockbuster "''2 Fast 2 Furious''," the critically acclaimed "'' The Hurricane''" (starring Academy Award winner Denzel Washington), director Kasi Lemmons' "''The Caveman's Valentine''" (starring Samuel L. Jackson), and director Reggie Rock Bythewood's "''Dancing In September''." Attendance The festival attracts such stars and industry insiders as Academy Award winners Forest Whitaker and Sidney Poitier, John Singleton, Spike Lee, Cedric The Entertainer, George Tillman, Ice-T, Rev. Run (of Run DMC), Tina Andrews, Reuben Cannon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jury Prize
A jury is a sworn body of people (jurors) convened to hear evidence and render an impartial verdict (a finding of fact on a question) officially submitted to them by a court, or to set a penalty or judgment. Juries developed in England during the Middle Ages and are a hallmark of the English common law system. As such, they are used by the United Kingdom, the United States, Canada, Ireland, Australia, and other countries whose legal systems were derived from the British Empire. But most other countries use variations of the European civil law or Islamic sharia law systems, in which juries are not generally used. Most trial juries are "petit juries", and usually consist of twelve people. Historically, a larger jury known as a grand jury was used to investigate potential crimes and render indictments against suspects. All common law countries except the United States and Liberia have phased these out. The modern criminal court jury arrangement has evolved out of the medieval j ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lincoln Center For The Performing Arts
Lincoln Center for the Performing Arts (also simply known as Lincoln Center) is a complex of buildings in the Lincoln Square neighborhood on the Upper West Side of Manhattan. It has thirty indoor and outdoor facilities and is host to 5 million visitors annually. It houses internationally renowned performing arts organizations including the New York Philharmonic, the Metropolitan Opera, the New York City Ballet, and the Juilliard School. History Planning A consortium of civic leaders and others, led by and under the initiative of philanthropist John D. Rockefeller III, built Lincoln Center as part of the "Lincoln Square Renewal Project" during Robert Moses's program of New York's urban renewal in the 1950s and 1960s."Rockefeller Philanthropy: Lincoln Center" ( |
United Nations Environment Programme
The United Nations Environment Programme (UNEP) is responsible for coordinating responses to environmental issues within the United Nations system. It was established by Maurice Strong, its first director, after the United Nations Conference on the Human Environment in Stockholm in June 1972. Its mandate is to provide leadership, deliver science and develop solutions on a wide range of issues, including climate change, the management of marine and terrestrial ecosystems, and green economic development. The organization also develops international environmental agreements; publishes and promotes environmental science and helps national governments achieve environmental targets. As a member of the United Nations Development Group, UNEP aims to help the world meet the 17 Sustainable Development Goals. UNEP hosts the secretariats of several multilateral environmental agreements and research bodies, including The Convention on Biological Diversity (CBD), The Minamata Convention on M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Assignment
''Critical Assignment'' is a 2004 African action film directed by Jason Xenopoulos. It involves a journalist, Michael Power, who is going against a politician who is acquiring weapons and diverting water from the people. Betty Onuh of the Nigerian magazine '' Newswatch'' stated "Essentially, it is a story "written and directed by Africans and for Africans."" Eric Frank, Saatchi & Saatchi Africa Network MD, described ''Critical Assignment'' as "the largest Pan-African marketing initiative ever undertaken by Guinness Africa and it underscores the transition of both Guinness and its action hero, Michael Power, to Lovemark status." Creation and filming Guinness Nigeria Plc created and financed the film; the company did not reveal the budget. Bob Mahoney, a British man, served as the film's producer. It was filmed in Cameroon, Ghana, Kenya, Nigeria, and South Africa. South African Jason Xenopoulos directed the film and Nigerian Tunde Babalola wrote the screenplay. The film had a b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Douala
Douala is the largest city in Cameroon and its economic capital. It is also the capital of Cameroon's Littoral Region (Cameroon), Littoral Region. Home to Central Africa's largest port and its major international airport, Douala International Airport (DLA), it is the commercial and economic capital of Cameroon and the entire Economic Community of Central African States, CEMAC region comprising Gabon, Congo, Chad, Equatorial Guinea, Central African Republic and Cameroon. Consequently, it handles most of the country's major exports, such as Petroleum, oil, Cocoa bean, cocoa and coffee, timber, metals and fruits. , the city and its surrounding area had an estimated population of 5,768,400. The city sits on the estuary of Wouri River and its climate is tropical. History The first Europeans to visit the area were the Portuguese people, Portuguese in about 1472. At the time, the estuary of Wouri River was known as the Rio dos Camarões (Shrimp River). By 1650, it had become the site ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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