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Meta-advertising
Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement. It can also be used for advertisements about ad agency, advertising agencies. Advertisements about Advertisements The most common definition of meta-advertising is an ad about an ad. This form of advertising was popular with Super Bowl advertising during the 2000s. Super Bowl ads and spots cost far more than regular ads. In American culture, the Super Bowl ads became highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising. Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product. Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon." Advertising for Advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Millwaukee LOC Fsa 8a04355
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by Jam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl Advertising
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content. The phenomenon of Super Bowl commercials is a result of the game's extremely high viewership and wide demographic reach. Super Bowl games have frequently been among the United States' most-watched television broadcasts, with Nielsen having estimated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Advertising
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self-reference
Self-reference occurs in natural or formal languages when a sentence, idea or formula refers to itself. The reference may be expressed either directly—through some intermediate sentence or formula—or by means of some encoding. In philosophy, it also refers to the ability of a subject to speak of or refer to itself, that is, to have the kind of thought expressed by the first person nominative singular pronoun "I" in English. Self-reference is studied and has applications in mathematics, philosophy, computer programming, second-order cybernetics, and linguistics, as well as in humor. Self-referential statements are sometimes paradoxical, and can also be considered recursive. In logic, mathematics and computing In classical philosophy, paradoxes were created by self-referential concepts such as the omnipotence paradox of asking if it was possible for a being to exist so powerful that it could create a stone that it could not lift. The Epimenides paradox, 'All Cretans are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meta
Meta (from the Greek μετά, '' meta'', meaning "after" or "beyond") is a prefix meaning "more comprehensive" or "transcending". In modern nomenclature, ''meta''- can also serve as a prefix meaning self-referential, as a field of study or endeavor (metatheory: theory about a theory, metamathematics: mathematical theories about mathematics, meta-axiomatics or meta-axiomaticity: axioms about axiomatic systems, metahumor: joking about the ways humor is expressed, etc.). Original Greek meaning In Greek, the prefix ''meta-'' is generally less esoteric than in English; Greek ''meta-'' is equivalent to the Latin words ''post-'' or ''ad-''. The use of the prefix in this sense occurs occasionally in scientific English terms derived from Greek. For example: the term ''Metatheria'' (the name for the clade of marsupial mammals) uses the prefix ''meta-'' in the sense that the ''Metatheria'' occur on the tree of life adjacent to the ''Theria'' (the placental mammals). Epistemology In epi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meta-reference
Meta-reference is a special type of self-reference that can occur in all media or media artifacts, for instance literature, film, painting, TV series, comic strips, or video games. It includes all references to, or comments on, a specific medium, medial artifact, or the media in general. These references and comments originate from a logically higher level (a "meta-level") within any given artifact, and draw attention to—or invite reflection about—media-related issues (e.g. the production, performance, or reception) of said artifact, specific other artifacts (as in parody), or to parts, or the entirety, of the medial system. It is, therefore, the recipient's awareness of an artifact's medial quality that distinguishes meta-reference from more general forms of self-reference. Thus, meta-reference triggers media-awareness within the recipient, who, in turn "becomes conscious of both the medial (or "fictional" in the sense of artificial and, sometimes in addition, "invented") statu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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