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Mediocrity (advertising Campaign)
The 2011 Mediocrity is an advertising campaign launched by Subaru of America to represent the blandness of mid-sized sedans. The ad campaign presents a fictitious vehicle that satirizes the American mid-sized sedan market. Without attacking specific automobile manufacturers, Subaru of America created the Mediocrity, a fictional sedan that exemplifies all of the typical features found on mid-sized sedans in 2010. Campaign The 2011 Mediocrity launch was designed to promote the Subaru Legacy. The campaign started with a digital postcard sent out to key industry insiders, which drove them to a website and informed them of the launch date. A Facebook page was created right before launch to help spark conversations about the car. Some cryptic Tweets also went out pre-launch to help generate awareness of an approaching “big event”. On October 1, 2010, the official website, 2011Mediocrity.com, went live. Three days later, a television campaign directed by Baker Smith of Harvest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaru Of America
Subaru of America, Inc. (commonly known as SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru's brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States. SOA also plays a minor role in the design of vehicles for the U.S. market, working with Subaru Corporation and Subaru Research and Development to help convey American consumer preferences. In 1967, Malcolm Bricklin approached Subaru with the idea of bringing the tiny Subaru 360 to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO. Subaru of America established the Eastern Division in 1968 in Bala Cynwyd, Pennsylvania at 555 City Line Avenue, and the Western Division ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sedan (automobile)
A sedan or saloon (British English) is a automobile, passenger car in a three-box styling, three-box configuration with separate compartments for an engine, passengers, and cargo. The first recorded use of the word "sedan" in reference to an automobile body occurred in 1912. The name derives from the 17th-century Litter (vehicle), litter known as a sedan chair, a one-person enclosed box with windows and carried by porters. Variations of the sedan style include the close-coupled sedan, club sedan, convertible sedan, fastback sedan, hardtop sedan, notchback sedan, and sedanet/sedanette. Definition A sedan () is a car with a closed body (i.e. a fixed metal roof) with the engine, passengers, and cargo in separate compartments. This broad definition does not differentiate sedans from various other car body styles, but in practice, the typical characteristics of sedans are: * a Pillar (car), B-pillar (between the front and rear windows) that supports the roof * two rows of seats ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Satire
Satire is a genre of the visual, literary, and performing arts, usually in the form of fiction and less frequently non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, often with the intent of shaming or exposing the perceived flaws of individuals, corporations, government, or society itself into improvement. Although satire is usually meant to be humorous, its greater purpose is often constructive social criticism, using wit to draw attention to both particular and wider issues in society. A feature of satire is strong irony or sarcasm —"in satire, irony is militant", according to literary critic Northrop Frye— but parody, burlesque, exaggeration, juxtaposition, comparison, analogy, and double entendre are all frequently used in satirical speech and writing. This "militant" irony or sarcasm often professes to approve of (or at least accept as natural) the very things the satirist wishes to question. Satire is found in many a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaru Legacy
The is a mid-size car built by Japanese automobile manufacturer Subaru since 1989. The maker's flagship car, it is unique in its class for offering all-wheel drive as a standard feature, and Subaru's traditional boxer engine. The Legacy was sold as the Liberty in Australia out of deference to Legacy Australia, an organisation dedicated to caring for the families of military service veterans. In 1996, a variant of the Legacy with heightened suspension called the Legacy Outback was introduced to compete in the burgeoning sport-utility vehicle class and proved to be a sales success for Subaru. The Outback line was split into its own model in 2008, known as the Subaru Outback. As of 2008, 3.6 million Legacy models have been built since its 1989 introduction. Production of the Legacy ended in Japan in June 2020, with the sixth-generation Legacy being last model being produced and marketed in Japan. First generation (BC/BF/BJ; 1989) The Legacy was introduced in 1989 to provide S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and 'Reblogging, retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile Frontend and backend, frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion Web search query, search queries per day. In 2013, it was one of the ten List of most popular websites, most-visited websites and has been de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rich Media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction. Definition Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Development The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. Additionally, there are several elements that encouraged the development of interactive media including t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kia Optima
Optima is a humanist sans-serif typeface designed by Hermann Zapf and released by the D. Stempel AG foundry, Frankfurt, West Germany in 1958. Though classified as a sans-serif, Optima has a subtle swelling at the terminals suggesting a glyphic serif. Optima was inspired by classical Roman capitals and the stonecarving on Renaissance-period tombstones Zapf saw in Florence on a 1950 holiday to Italy. Zapf intended Optima to be a typeface that could serve for both body text and titling. To prove its versatility, Zapf set his entire book ''About Alphabets'' in the regular weight. Zapf retained an interest in the design, collaborating on variants and expansions into his eighties. History Interested in calligraphy and the history of Italian printing and lettering, Zapf first visited Italy in 1950. While in Florence, Zapf was particularly interested in the design of the lettering in tombstones of the cemetery of the Basilica di Santa Croce in Florence, in which the strokes subtly w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Torrance, California
Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the metropolitan area. Torrance has of beachfront on the Pacific Ocean and a moderate year-round climate with an average rainfall of per year.City of Torrance Website: About Torrance Retrieved 2009-04-07 Torrance was incorporated in 1921, and at the 2020 United States Census, 2020 census had a population of 147,067 residents. The city has 30 parks. The city consistently ranks among the safest cities in Los Angeles County; Torrance is the birthplace of the American Youth Soccer Organization (AYSO). History [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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