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Media Systems Dependency Theory
Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSD ties together the interrelations of broad social systems, mass media, and the individual into a comprehensive explanation of media effects. At its core, the basic dependency hypothesis states that the more a person depends on media to meet needs, the more important media will be in a person's life, and therefore the more effects media will have on a person. The relationships between components Dependency on media emerges from three relationships. #The relationship between the society and the media: Within this relationship, media access and availability are regarded as important antecedents to an individual's experience with the media. The nature of media dependence on societal systems var ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
My Own Rendering Of The MSDT Conceptual Model
My or MY may refer to: Arts and entertainment * My (radio station), a Malaysian radio station * Little My, a fictional character in the Moomins universe * My (album), ''My'' (album), by Edyta Górniak * My (EP), ''My'' (EP), by Cho Mi-yeon Business * Marketing year, variable period * Model year, product identifier Transport * Motoryacht * Merchant vessel#Name prefixes, Motor Yacht, a name prefix for merchant vessels * Midwest Airlines (Egypt), IATA airline designation * MAXjet Airways, United States, defunct IATA airline designation Other uses * ''My'', the genitive form of I (pronoun), the English pronoun ''I'' * Malaysia, ISO 3166-1 country code ** .my, the country-code top level domain (ccTLD) * Burmese language (ISO 639 alpha-2) * Megalithic Yard, a hypothesised, prehistoric unit of length * Million years See also * MyTV (other) * µ ("mu"), a letter of the Greek alphabet * Mi (other) * Me (other) * Myself (other) {{Disa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |