Media Multiplier

	Media Multiplier Media multiplier is a synergistic effect of the increased effectiveness of advertising appearing simultaneously in two or more different media platforms (for example, television and print). The media multiplier theory suggests that consumers exposed to advertising in multiple types of media will be more susceptible to the advertising message. See also Media mix media strategy Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or ... References {{advertising-stub Advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Synergy Synergy is an interaction or cooperation giving rise to a whole that is greater than the simple sum of its parts. The term ''synergy'' comes from the Attic Greek word συνεργία ' from ', , meaning "working together". History In Christian theology, synergism is the idea that salvation involves some form of cooperation between divine grace and human freedom. The words ''synergy'' and ''synergetic'' have been used in the field of physiology since at least the middle of the 19th century: SYN'ERGY, ''Synergi'a'', ''Synenergi'a'', (F.) ''Synergie''; from ''συν'', 'with', and ''εργον'', 'work'. A correlation or concourse of action between different organs in health; and, according to some, in disease. :—Dunglison, Roble''Medical Lexicon''Blanchard and Lea, 1853 In 1896, Henri Mazel applied the term "synergy" to social psychology by writing ''La synergie sociale'', in which he argued that Darwinian theory failed to account of "social synergy" or "social love", a co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Media Mix Media may refer to: Communication * Media (communication), tools used to deliver information or data Advertising media, various media, content, buying and placement for advertising Broadcast media, communications delivered over mass electronic communication networks Digital media, electronic media used to store, transmit, and receive digitized information Electronic media, communications delivered via electronic or electromechanical energy Hypermedia, media with hyperlinks Interactive media, media that is interactive Mass media, technologies that reach a large audience via mass communication MEDIA Programme, a European Union initiative to support the European audiovisual sector Multimedia, communications that incorporate multiple forms of information content and processing New media, the combination of traditional media and computer and communications technology News media, mass media focused on communicating news Print media, communication ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Media Strategy Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the Mass media, media that will be used for the delivery of the messages, with the intent being to influence the behavior of the target audience or market pertinent to the initial brief. Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, Media event, events, direct response media, etc. This concept has been used among proponents of entertainment-education programming where pro-social messages are embedded into dramatic episodic programs to change the audiences attitudes and behaviors in such areas as family planning, literacy, nutrition, T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]