McGarrah Jessee
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McGarrah Jessee
McGarrah Jessee is an independent brand development and integrated marketing agency based in Austin, Texas. The firm, named “Small Agency of the Year: Gold” by ''Advertising Age'' in 2017, is known for building cult brands and for its broad definition of brand development, which includes retail design, packaging, merchandise, nontraditional and digital executions in addition to advertising. Clients McGarrah Jessee has a reputation for working with cult brands. Longtime clients include: Frost Bank (23+ years), Whataburger (17+ years), and Costa Sunglasses (12+ years). History The agency was founded in 1996 by Mark McGarrah and Bryan Jessee, who were colleagues at The Richards Group and GSD&M. Early clients included Seiko and Gatti’s Pizza. The following year, McGarrah Jessee became agency of record for Frost National Bank. By 2000 the firm had added seven more clients and grown to 27 employees. Over the next several years, McGarrah and Jessee broadened the agency’s ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Austin, Texas
Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson counties. Incorporated on December 27, 1839, it is the List of United States cities by population, 11th-most-populous city in the United States, the List of cities in Texas by population, fourth-most-populous city in Texas, the List of capitals in the United States, second-most-populous state capital city, and the most populous state capital that is not also the most populous city in its state. It has been one of the fastest growing large cities in the United States since 2010. Downtown Austin and Downtown San Antonio are approximately apart, and both fall along the Interstate 35 corridor. Some observers believe that the two regions may some day form a new "metroplex" similar to Dallas–Fort Worth metroplex, Dallas and Fort Worth. Austin i ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Companies Based In Austin, Texas
This is a list of notable companies based in the Austin metropolitan area. Fortune 500 (rankings as of 2021) *Dell Technologies (28) *Oracle (80) * Tesla Inc. (100) Advertising * Door Number 3 * GSD&M * LatinWorks * LIN Media (Media General)-Shutdown * McGarrah Jessee * R/GA * RetailMeNot * Rock Candy Media * T3 (The Think Tank) Aerospace and air travel * Astrotech Corporation * Austin Express- Shutdown * Emerald Air-Closed Architecture * Dick Clark Architecture * Lundgren and Maurer-Closed in the 80s no successor Automotive * Tesla Beauty * Beardbrand * Birds Barbershop Biotechnology * Asuragen-Relocation to Minneapolis, Minnesota * Luminex Corporation * Sonic Healthcare- Bought and moved to Australia Booksellers and publishing * BookPeople * Clockwork Storybook-Shutdown * Greenleaf Book Group * Holt McDougal * Landes Bioscience * Monofonus Press * Steve Jackson Games Construction Data * Forcepoint * Global Language Monitor * Hoover's * MyEdu * NetSol ...
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