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McCann Australia
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
I'd Like To Teach The World To Sing (In Perfect Harmony)
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as the jingle "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley. The lyrics were rewritten by the songwriters, together with US advertising executive Bill Backer and US songwriter Billy Davis, for The Coca-Cola Company's then-advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. The popularity of the jingle led to it being re-recorded in two versions: one by the New Seekers and another by the Hillside Singers, as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK. Origins T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joe Greene
Charles Edward Greene (born September 24, 1946), better known as "Mean" Joe Greene, is an American former professional football player who was a defensive tackle for the Pittsburgh Steelers of the National Football League (NFL) from 1969 to 1981. A recipient of two NFL Defensive Player of the Year awards, five first-team All-Pro selections, and ten Pro Bowl appearances, Greene is widely considered to be one of the greatest defensive linemen to play in the NFL. He was noted for his leadership, fierce competitiveness, and intimidating style of play for which he earned his nickname. Born and raised in Temple, Texas, Greene attended North Texas State University (now University of North Texas), where he earned consensus All-America honors as a senior playing for the North Texas State Mean Green football team. He was drafted by the Steelers fourth overall in the 1969 NFL Draft and made an immediate impact with the team, as he was named the NFL's Defensive Rookie of the Year. Greene ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl XIV
Super Bowl XIV was an American football game between the National Football Conference (NFC) champion Los Angeles Rams and the American Football Conference (AFC) champion Pittsburgh Steelers to decide the National Football League (NFL) champion for the 1979 season. The Steelers defeated the Rams by the score of 31–19, becoming the first team to win four Super Bowls. The game was played on January 20, 1980, at the Rose Bowl in Pasadena, California, and was attended by a Super Bowl record 103,985 spectators. It was also the first Super Bowl where the game was played in the home market of one of the participants, as Pasadena is northeast of Downtown Los Angeles. The Rams became the first team to reach the Super Bowl after posting nine wins or fewer during the regular season since the NFL season expanded to 16 games in 1978. Their 9–7 regular season record was followed by postseason wins over the Dallas Cowboys and the Tampa Bay Buccaneers. The Steelers were the defendi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Miller Lite
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Chicago Bears, and Bellator MMA. History Miller Lite was the first successful mainstream light beer in the United States. After its first inception as "Gablinger's Diet Beer", developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York's Rheingold Brewery, the recipe was given by Owades to Chicago's Peter Hand Brewing. That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Miller High Life
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex. History Miller Brewing Company was founded in 1855 by Frederick Miller after his emigration from Hohenzollern, Germany in 1854 with a unique brewer's yeast. Initially, he purchased the small Plank Road Brewery in Milwaukee for $2,300 ($66,736 in 2018). The brewery's location in what is now the Miller Valley provided easy access to raw materials produced on nearby farms. In 1855, Miller changed its name to Miller Brewing Company, Inc. The enterprise remained in the family until 1966. The company was one of the six breweries affected by the 1953 Milwaukee brewery strike. In 1966, the conglomerate W. R. Grace and Company bought Miller from Lorraine John Mulberger ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RT (TV Network)
RT (formerly Russia Today or Rossiya Segodnya (russian: Россия Сегодня) is a Russian state-controlled international news television network funded by the Russian government. It operates pay television and free-to-air channels directed to audiences outside of Russia, as well as providing Internet content in Russian, English, Spanish, French, German and Arabic. RT is a brand of TV-Novosti, an autonomous non-profit organization founded by the Russian state-owned news agency RIA Novosti in April 2005. During the economic crisis in December 2008, the Russian government, headed by Prime Minister Vladimir Putin, included ANO "TV-Novosti" on its list of core organizations of strategic importance to Russia. RT operates as a multilingual service with channels in five languages: the original English-language channel was launched in 2005, the Arabic-language channel in 2007, Spanish in 2009, German in 2014 and French in 2017. RT America (2010–2022), RT UK (2014–2022 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nescafé
Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name "Nescafé" on 1 April 1938. Nescafé is a soluble powdered coffee that became an American staple during World War II. In 1965, Nestlé introduced a freeze-dried coffee brand called "Nescafé Gold" in Europe. In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster's Choice. Marketing In the United States, Nestlé used the Nescafé name on its products until the late 1960s. Later, Nestlé introduced a new brand in Canada and the US called ''Taste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gold Blend Couple
The Gold Blend couple was a British television advertising campaign for Nescafé "Gold Blend" instant coffee, developed by McCann Erickson and which ran from 1987 to 1993. Background The original campaign ran for twelve 45-second instalments between 1987 and 1993. It starred Anthony Head and Sharon Maughan as Tony and Sharon, a couple who begin a slow-burning romance over a cup of the advertised coffee. The ads were in a serial format, with each ending with a cliffhanger. The commercials were extremely popular, and as time went on, the appearance of a new installment gained considerable media attention. They are one of the most famous examples of serialized advertising. Beginning in 1990, new versions of the ads were produced for the American market, where Gold Blend was called "Taster's Choice", and the ads were referred to as the "Taster's Choice saga". Head and Maughan reprised their roles (Tony being renamed Michael), but used American accents in the re-shot ads. After the fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barney Google
''Barney Google and Snuffy Smith'', originally ''Take Barney Google, F'rinstance'', is an American comic strip created by cartoonist Billy DeBeck. Since its debut on June 17, 1919, the strip has gained a large international readership, appearing in 900 newspapers in 21 countries. The initial appeal of the strip led to its adaptation to film, animation, popular song, and television. It added several terms and phrases to the English language and inspired the 1923 hit tune "Barney Google (with the Goo-Goo-Googly Eyes)" with lyrics by Billy Rose, as well as the 1923 record "Come On, Spark Plug!" Barney Google himself, once the star of the strip and a very popular character in his own right, was at one point almost entirely phased out of the feature. An increasingly peripheral player in his own strip beginning in the late 1930s, Barney was officially "written out" in 1954, although he occasionally returned for cameo appearances, often years apart. During a period between 1997 an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rice-a-Roni
Rice-A-Roni is a pilaf-like boxed food mix that consists of rice, vermicelli pasta, and seasonings. To prepare, the rice and pasta are browned in butter, then water and seasonings are added and simmered until absorbed. It is a product of Quaker Oats Company, a subsidiary of PepsiCo. History In 1890, Italian-born immigrant Domenico DeDomenico moved to California, where he established a fresh produce store. A successful businessman, he married Maria Ferrigno from Salerno, Italy. Back home, her family owned a pasta factory, so in 1912 she persuaded him to establish a similar business in the Mission District of San Francisco. The enterprise was "Gragnano Products, Inc." It delivered pasta to Italian stores and restaurants in the area. DeDomenico's sons, Paskey, Vince (1915–2007), Tom, and Anthony, worked with him. In 1934, Paskey changed the name to "Golden Grain Macaroni Company". Tom's wife, Lois, was inspired by the pilaf recipe she received from Armenian immigrant Paila ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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