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Maximum Effort
Maximum Effort is a film production company and digital marketing agency founded by Ryan Reynolds and George Dewey. The company name is a reference to a catchphrase from Reynolds' film ''Deadpool (film), Deadpool'' and Deadpool (film series), subsequent film series. History Ryan Reynolds and George Dewey launched Maximum Effort in 2018, after having collaborated on the marketing campaign for Deadpool (film series), the first two ''Deadpool'' films. They worked on a series of successful low-budget ads to promote the 2016 film and its 2018 sequel, which at the time were the highest-grossing R-rated films ever. Dewey, formerly senior vice president of digital marketing at 20th Century Fox and president of digital marketing at Annapurna Pictures, was named president of the company, and Reynolds is creative director. Maximum Effort's marketing arm was acquired by advertising software company MNTN in June 2021, with Maximum Effort Marketing keeping its name while operating as an agency ...
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Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photography, photographing actual scenes with a movie camera, motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of computer-generated imagery, CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still imag ...
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Free Guy
''Free Guy'' is a 2021 American science fiction action comedy film directed and produced by Shawn Levy from a screenplay by Matt Lieberman and Zak Penn, and a story by Lieberman. The film stars Ryan Reynolds, Jodie Comer, Lil Rel Howery, Utkarsh Ambudkar, Joe Keery, and Taika Waititi. It tells the story of a bank teller who discovers that he is a non-player character in a massively multiplayer online game who then partners with a player to find evidence that a gaming company's CEO stole the player's game's source code. ''Free Guy'' premiered at the Piazza Grande section of the 74th Locarno Film Festival in Switzerland on August 10, 2021. Following a year-long delay as a result of the COVID-19 pandemic, it was released theatrically in the United States three days later on August 13 in RealD 3D, IMAX, 4DX and Dolby Cinema formats by 20th Century Studios. It grossed $331.5 million worldwide. The film received positive reviews from critics for the concept, comparing it to scien ...
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NAACP Legal Defense Fund
The NAACP Legal Defense and Educational Fund, Inc. (NAACP LDF, the Legal Defense Fund, or LDF) is a leading United States civil rights organization and law firm based in New York City. LDF is wholly independent and separate from the NAACP. Although LDF can trace its origins to the legal department of the NAACP created by Charles Hamilton Houston in the 1930s, Thurgood Marshall founded LDF as a separate legal entity in 1940 and LDF became totally independent from the NAACP in 1957. Janai Nelson currently serves as the eighth President and Director-Counsel, since March 2022. Previous Director-Counsels include Sherrilyn Ifill (2012-2022), John Payton (2008–2012), Ted Shaw (2004–2008), Elaine Jones (1993–2004), Julius Levonne Chambers (1984–1993), Jack Greenberg (1961–1984), and founder Thurgood Marshall (1940–1961). About While primarily focused on the civil rights of African Americans in the U.S., LDF states it has "been instrumental in the formation of similar or ...
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Match
A match is a tool for starting a fire. Typically, matches are made of small wooden sticks or stiff paper. One end is coated with a material that can be ignited by friction generated by striking the match against a suitable surface. Wooden matches are packaged in matchboxes, and paper matches are partially cut into rows and stapled into matchbooks. The coated end of a match, known as the match "head", consists of a bead of active ingredients and binder (material), binder, often colored for easier inspection. There are two main types of matches: safety matches, which can be struck only against a specially prepared surface, and strike-anywhere matches, for which any suitably frictional surface can be used. Because of the substance used to coat each match, this makes them non-biodegradable. Etymology Historically, the term ''match'' referred to lengths of rope, cord (later cambric) impregnated with chemicals, and allowed to burn continuously. These were used to light fires and fir ...
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Mint Mobile
Mint Mobile, LLC is a mobile virtual network operator in the United States on the T-Mobile network. It requires the purchase of a physical SIM card or eSIM online and, except for a trial period, prepayment for at least three months of service. History The company was founded in 2015 as Mint SIM, a subsidiary of Ultra Mobile, by David Glickman, also the founder of Ultra Mobile, and Rizwan Kassim. In November 2019, the corporate spin-off of the company from Ultra Mobile was completed and Ryan Reynolds acquired a 20%–25% ownership stake in the company. Reynolds and founder Glickman both served on the board of directors for The Michael J. Fox Foundation and Glickman was impressed with how Reynolds handled marketing for ''Deadpool''. In March 2023, T-Mobile US agreed to acquire Ka’ena Corporation as well as subsidiaries and brands, including Mint Mobile. Ryan Reynolds, who has a minority ownership stake in Mint Mobile, will stay on in his “creative role on behalf of Mint" in w ...
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Aviation Gin
Aviation American Gin, also known as Aviation Gin, is a brand of gin first produced in Portland, Oregon, by founders Christian Krogstad and Ryan Magarian in 2006. It is referred to by some as an "American dry gin" and is produced by House Spirits Distillery. Its distribution is nationwide in the United States and in 15 other countries, including Canada, Spain, the UK, Ireland, France, Russia, Italy, Germany, the Netherlands and Australia. Originally it was bottled in a wine bottle with a blue label. The newer bottle, introduced in 2013, looks like a flask and is reminiscent of the Art Deco period, with a black label and a silver cap. House Spirits Distillery sold the brand to Davos Brands, LLC, of New York in 2016, but House Spirits continues to be the gin's distiller, with production in Portland, Oregon. Actor Ryan Reynolds acquired a stake in the brand from Davos in 2018. History House Spirits Distillery sold the Aviation American Gin brand to New York-based distributor Davo ...
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Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldest film studio in the world, the second-oldest film studio in the United States (behind Universal Pictures), and the sole member of the Major film studio, "Big Five" film studios located within the city limits of Los Angeles. In 1916, film producer Adolph Zukor put 24 actors and actresses under contract and honored each with a star on the logo. In 1967, the number of stars was reduced to 22 and their hidden meaning was dropped. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital form only. The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California. Paramount Pictures is a member of the Motion Picture Association of America, Motion Picture Associ ...
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Will Ferrell
John William Ferrell (; born July 16, 1967) is an American actor, comedian, and producer. He first established himself in the mid-1990s as a cast member on the NBC sketch comedy show ''Saturday Night Live'', where he performed from 1995 to 2002, and has subsequently starred in comedy films such as ''Elf'' (2003), '' Anchorman: The Legend of Ron Burgundy'' (2004), '' Kicking & Screaming'' (2005), '' Talladega Nights: The Ballad of Ricky Bobby'' (2006), ''Semi-Pro'' (2008), '' Step Brothers'' (2008), and ''Land of the Lost'' (2009). He founded the comedy website Funny or Die in 2007 with his writing partner Adam McKay. Other notable film roles include ''The Other Guys'' (2010), '' The Campaign'' (2012), ''Get Hard'' (2015), ''Holmes & Watson'' (2018), and the animated films ''Curious George'' (2006), ''Megamind'' (2010) and ''The Lego Movie'' film franchise (2014-2019). Ferrell is considered a member of the "Frat Pack", a generation of leading Hollywood comic actors who emerged ...
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Sean Anders
Sean Anders (born June 19, 1969) is an American film director and screenwriter. Career He co-wrote and directed the 2005 film '' Never Been Thawed'', the 2008 film ''Sex Drive'', the 2014 film ''Horrible Bosses 2'', the 2015 film '' Daddy's Home'', the 2017 sequel '' Daddy's Home 2'', the 2018 film '' Instant Family'' based on his own history, and the 2022 holiday film ''Spirited''. He also directed the 2012 comedy '' That's My Boy''. Anders wrote or co-wrote 2010's '' Hot Tub Time Machine'' and ''She's Out of My League'', 2011's '' Mr. Popper's Penguins'', 2013's ''We're the Millers'', and the 2014 ''Dumb and Dumber'' sequel '' Dumb and Dumber To''. He is the brother of actress Andrea Anders. Filmography Accolade(s) For 2012's '' That's My Boy'', Anders was nominated for Worst Director, at the 33rd Golden Raspberry Awards The 33rd Golden Raspberry Awards, or Razzies, was a parodic award ceremony that honored the worst films the film industry had to offer in 2012. Nomi ...
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Spirited (film)
''Spirited'' is a 2022 American Christmas musical comedy film directed by Sean Anders, and written and produced by Anders and John Morris. It is a modern retelling of Charles Dickens's 1843 novella ''A Christmas Carol'' and a satire of the various adaptations since. The film stars Will Ferrell, Ryan Reynolds, Octavia Spencer, Sunita Mani, Patrick Page, Marlow Barkley, and Tracy Morgan. In the film, The Ghost of Christmas Present is nearing retirement, which would mean a return to Earth. He sets his sights on an "unredeemable" man named Clint Briggs, who ends up helping the Ghost come to terms with his own past. ''Spirited'' was released in select cinemas on November 11, 2022, before its streaming release on November 18, 2022, by Apple TV+. The film received positive reviews from critics, who praised its original songs and the performances and chemistry of Ferrell and Reynolds, but was criticized for its lack of improvement over previous adaptations of the novella. Plot For ...
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Jennifer Garner
Jennifer Anne Garner (born April 17, 1972) is an American actress. Born in Houston, Texas, and raised in Charleston, West Virginia, Garner studied theater at Denison University and began acting as an understudy for the Roundabout Theatre Company in New York City. She made her screen debut in the television adaptation of Danielle Steel's romance novel '' Zoya'' in 1995. She had guest television appearances and supporting film roles, as well as a featured role on the teen drama television series '' Time of Your Life'' (1999–2000) and a supporting role in the war drama ''Pearl Harbor'' (2001). Garner gained recognition for her leading performance as CIA officer Sydney Bristow in the ABC spy-action thriller television series ''Alias'' (2001–2006). For her work on the series, she won the Golden Globe for Best Actress – Television Series Drama and the Screen Actors Guild Award for Best Actress in a Television Drama, in addition to four consecutive nominations for the Primetim ...
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Mark Ruffalo
Mark Alan Ruffalo (; born November 22, 1967) is an American actor and producer best known for playing Bruce Banner / Hulk since 2012 in the superhero franchise of the Marvel Cinematic Universe, and in the television series '' She-Hulk: Attorney at Law'' (2022). He began acting in the early 1990s and first gained recognition for his work in Kenneth Lonergan's play ''This Is Our Youth'' (1998) and drama film '' You Can Count on Me'' (2000). He has received several awards including a Golden Globe Award and two Primetime Emmy Awards with nominations for three Academy Awards, three BAFTA Awards, a Grammy Award and a Tony Award. He has starred in many other romantic comedies '' 13 Going on 30'' (2004) and '' Just like Heaven'' (2005) and the thrillers ''In the Cut'' (2003), ''Zodiac'' (2007) and ''Shutter Island'' (2010). He received a Tony Award nomination for his supporting role in the Broadway revival of ''Awake and Sing!'' in 2006. Ruffalo gained international recognition for pl ...
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