Mass Appeal (magazine)
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Mass Appeal (magazine)
Mass Appeal is an American media and content company based in New York City. The name originates from the Gang Starr song of the same name from the album ''Hard to Earn'' (1994). The company was founded in 1996 as a graffiti fanzine and since has grown to encompass a magazine, website, film, television, music label and creative agency.Mass Appeal on Forbes.
Retrieved on 14 July 2016.


History

Mass Appeal published the first issue of ''Mass Appeal'' magazine in 1996. Initially, it covered a wide variety of topics such as
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Limited Liability Company
A limited liability company (LLC) is the United States-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation. An LLC is not a corporation under the laws of every state; it is a legal form of a company that provides limited liability to its owners in many jurisdictions. LLCs are well known for the flexibility that they provide to business owners; depending on the situation, an LLC may elect to use corporate tax rules instead of being treated as a partnership, and, under certain circumstances, LLCs may be organized as not-for-profit. In certain U.S. states (for example, Texas), businesses that provide professional services requiring a state professional license, such as legal or medical services, may not be allowed to form an LLC but may be required to form a similar entity called a professional limited liability company (PLLC). An ...
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Estevan Oriol
Estevan Oriol is an American photographer and director from Los Angeles, California. He has photographed chicano, cholo culture, and Los Angeles gang culture at large, as well as film and hip-hop celebrities. Oriol directed the documentary film '' LA Originals'' (2020). Early life Oriol was born in Santa Monica to a father (Eriberto Oriol) who was a photographer. Oriol moved to Hollywood at the age of 19 and was inspired by his father. He worked as a bouncer at hip-hop clubs before moving on to tour manage Cypress Hill and House of Pain. During that time he began documenting his life on the road. Career Oriol has made gritty 35mm black and white work, documenting chicano, cholo culture (and Los Angeles gang culture at large). He has photographed film and hip-hop celebrities. He has photographed both gang members and celebrities alike, capturing photos of "LA Fingers". His LA Fingers photo in 1995 was featured in several magazines and copied or bootlegged for tattoos and t-s ...
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Bishop Nehru
Markel Ni'Jee Scott (born August 26, 1996), better known by his stage name Bishop Nehru, is an American rapper and record producer from Nanuet, New York. He also directs and edits music videos. Career 2009–13: Early career At age 13, Nehru began making jazz tracks and hip hop instrumentals under the name "Kelz Scott" soon being changed to the name Kile Kanvas at age 14. Nehru released his earlier works on the Odd Future forum and other forums like Hypebeast, Lookbook.nu, and many more. In 2012, WorldStarHipHop named Bishop Nehru the Youth Rap Talent of the Week for his 8-bar freestyle over Mos Def's "Mathematics (Mos Def song), Mathematics." Nehru was featured on WQHT, Hot97.com as part of their ''Who's Next'' section, which showcases rappers who are "next to blow up." He also had the song make its way to Power 105, Power 105.1's ''New NY'' with Jovonn "The Don" in February 2013, and opened for Wu-Tang Clan on their 20th Anniversary European tour. When he was 16 years old, ...
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Fashawn
Santiago Leyva (born October 19, 1988), better known by his stage name Fashawn, is an American rapper from Fresno, California. He first gained recognition for his debut studio album ''Boy Meets World (album), Boy Meets World'' (2009), which received critical acclaim and landed him on the cover of XXL (magazine), XXL Magazine's Top 10 Freshmen issue in 2010. He signed with Nas' record label Mass Appeal Records in 2014 to release his similarly-acclaimed second album and major label debut, ''The Ecology'' (2015). Also in 2014, Fashawn performed the entrance theme to WBO welterweight champion Timothy Bradley's rematch against Manny Pacquiao. Life and career 1988–2009: Early life and career beginnings Santiago Leyva was born on October 19, 1988, in Fresno, California to a Black mother and a Mexican father, where he had a rough childhood due to his father being incarcerated for a long period of time, while his single mother also had to deal with drug addiction. When he was 8 years ...
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Pitchfork (website)
''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music magazine founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered alternative and independent music, and expanded to cover genres including pop, hip-hop, jazz and metal. ''Pitchfork'' is one of the most influential music publications to have emerged in the internet age. In the 2000s, ''Pitchfork'' distinguished itself from print media through its unusual editorial style, frequent updates and coverage of emerging acts. It was praised as passionate, authentic and unique, but criticized as pretentious, mean-spirited and elitist, playing into stereotypes of the cynical hipster. It is credited with popularizing acts such as Arcade Fire, Broken Social Scene, Bon Iver and Sufjan Stevens. ''Pitchfork'' relocated to Chicago in 1999 and Brooklyn, New York, in 2011. It expanded with projects including the annual Pitchfork Music Festival (launched in Chicago in 2006), the video site ''Pitchf ...
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Run The Jewels 2
''Run the Jewels 2'' is the second studio album by American hip hop duo Run the Jewels, which consists of Killer Mike and El-P. The album was released early for free on October 24, 2014, and the following day on iTunes. It was made available on CD and LP by Mass Appeal Records and RBC Records on October 28, 2014. ''Run the Jewels 2'' received widespread acclaim from critics for its darker and more layered production, Killer Mike and El-P's lyricism and chemistry and its guest contributions. Several publications also ranked it as the best album of 2014, including ''Pitchfork'', ''Complex'' and ''Stereogum''. The album debuted at number 50 on the US ''Billboard'' 200, selling 12,000 copies in the first week. A parody remix album, ''Meow the Jewels'', was released for free featuring beats created entirely from cat sounds. In addition to ''Meow the Jewels'', a standard remix album was scheduled to be released by Fool's Gold Records in 2015 as well. Promotion On September 2, 2014, ...
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Independent Record Label
An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small and medium-sized enterprise, small- to medium-sized enterprise, or SME. The labels and artists are often represented by trade associations in their country or region, which in turn are represented by the international trade body, the Worldwide Independent Network (WIN). Many of the labels started as producers and distributors of specific genres of music, such as jazz music, or represent something new and non-mainstream, such as Elvis Presley in the early days. Indies release Rock music, rock, soul music, soul, R&B, jazz, blues, gospel music, gospel, reggae, Hip hop music, hip hop, and world music. Music appearing on indie labels is often referred to as indie music, or more specifically by genre, such as indie hip-hop. Overview Independent record labels are small Company, companies that produce and distribute Album, rec ...
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Run The Jewels
Run the Jewels, also known by the initials RTJ, is an American hip-hop Supergroup (music), superduo, composed of Brooklyn-based rapper and producer El-P and Atlanta-based rapper Killer Mike. They released their critically acclaimed Run the Jewels (album), self-titled debut studio album as a free download in 2013 and have since released the follow-up albums ''Run the Jewels 2'' (2014), ''Run the Jewels 3'' (2016), and ''RTJ4'' (2020), all of which have been released for free and received critical acclaim. History Formation and ''Run the Jewels'' (2011–2013) El-P was active professionally in music from the early 1990s, first with Company Flow and then as a solo artist and in-demand producer for others. Killer Mike's recording debut was in 2000 with Outkast on the ''Stankonia'' album, and his solo debut appeared in 2003. The duo were first introduced to each other by Cartoon Network executive Jason DeMarco in 2011. El-P later produced Mike's 2012 album ''R.A.P. Music'', which w ...
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J Dilla
James Dewitt Yancey (February 7, 1974 – February 10, 2006), better known by the stage names J Dilla and Jay Dee, was an American record producer, composer and rapper. He emerged from the mid-1990s underground hip hop scene in Detroit, Michigan, as a member of the group Slum Village. He was also a member of the Soulquarians, a musical collective active during the late 1990s and early 2000s. He additionally collaborated with Madlib as Jaylib, releasing the album ''Champion Sound''. Yancey's final album was ''Donuts (album), Donuts'', which was released three days before his death. He was also known for producing The Pharcyde album ''Labcabincalifornia''. Yancey died at the age of 32 from a combination of Thrombotic thrombocytopenic purpura, TTP and lupus. Although his life was short, he is considered to be one of the most influential producers in hip hop and popular music. J Dilla's music raised the artistic level of hip-hop production in Detroit. According to ''The Guardian'', ...
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DJ Shadow
Joshua Paul Davis (born June 29, 1972 in San Jose, California, San Jose, California), better known by his stage name DJ Shadow, is an American DJ and record producer. His debut studio album, ''Endtroducing.....,'' was released in 1996. He uses layered production with numerous samples, often from obscure sources, to create new compositions and whose music was described in Allmusic as having "revolutionized hip-hop". Biography Early years (1989–1995) DJ Shadow was experimenting with a four-track recorder while in high school in Davis, California, and began his music career as a disc jockey for the University of California, Davis, campus radio station KDVS. During this period, he explored the experimental hip-hop style associated with the London-based Mo' Wax record label. His early singles, including "In/Flux" and "Lost and Found (S.F.L.)", were genre-bending, merging elements of funk, Rock and roll, rock, Hip hop music, hip hop, ambient music, ambient, jazz, soul music, soul, an ...
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Nasir (album)
''Nasir'' (stylized in all caps) is the eleventh studio album by American rapper Nas, released on June 15, 2018 through Mass Appeal Records, Mass Appeal and Def Jam Recordings. It marked his first album in six years since ''Life Is Good (Nas album), Life Is Good'' (2012). The album features guest appearances from Kanye West, Puff Daddy, 070 Shake, The World Famous Tony Williams, Tony Williams, and The-Dream. West also served as the album's executive producer, with additional production from Mike Dean (record producer), Mike Dean, Andrew Dawson (record producer), Andrew Dawson, Dot da Genius, and Cashmere Cat, among others. ''Nasir'' is the fourth out of five seven-track albums West produced in what has become known as the "Wyoming Sessions", with each album being released weekly. It follows the release of Pusha T's ''Daytona (album), Daytona'', West's ''Ye (album), Ye'', and West's collaboration with Kid Cudi entitled ''Kids See Ghosts (album), Kids See Ghosts'', and precedes the ...
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Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands, and its operational headquarters are located in Santa Monica, California. The biggest music company in the world, it is one of the "Record label#Major labels, Big Three" record labels, along with Sony Music, Sony Music Entertainment and Warner Music Group. Tencent acquired ten percent of Universal Music Group in March 2020 for €3 billion and acquired an additional ten percent stake in January 2021. Pershing Square Holdings later acquired ten percent of UMG prior to its Initial public offering, IPO on the Euronext Amsterdam stock exchange. The French Vincent Bolloré, Bolloré family still owns 28 percent of UMG (18 percent directly, and ten percent through Vive ...
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