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Martin Lindström
Martin Lindstrom (Lindstrøm) is a Danish author and '' Time'' magazine Influential 100 Honoree. He has written eight books including '' Small Data: The Tiny Clues that Uncover Huge Trends'', '' Buyology - Truth and Lies About Why We Buy'', ''Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'', his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released ''The Ministry of Common Sense''. ''Brandwashed'' was inspired by the 2009 film, ''The Joneses'' – to study the effects of social influence on purchasing decisions. In 2011, Lindstrom appeared in the Morgan Spurlock ('' Super Size Me'') movie documentary '' The Greatest Movie Ever Sold'' and on ''America’s Next Top Model''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017. Lindstrom is a columnist for '' Fast Company''T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Danes
Danes ( da, danskere, ) are a North Germanic ethnic group and nationality native to Denmark and a modern nation identified with the country of Denmark. This connection may be ancestral, legal, historical, or cultural. Danes generally regard themselves as a nationality and reserve the word "ethnic" for the description of recent immigrants, sometimes referred to as "new Danes". The contemporary Danish national identity is based on the idea of "Danishness", which is founded on principles formed through historical cultural connections and is typically not based on racial heritage. History Early history Denmark has been inhabited by various Germanic peoples since ancient times, including the Angles, Cimbri, Jutes, Herules, Teutones and others. The first mentions of " Danes" are recorded in the mid-6th century by historians Procopius ( el, δάνοι) and Jordanes (''danī''), who both refer to a tribe related to the Suetidi inhabiting the peninsula of Jutland, the province of Sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company (magazine)
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Webber and Bill Taylor, two former ''Harvard Business Review'' editors, and publisher Mortimer Zuckerman. The publication's early competitors included '' Red Herring'', ''Business 2.0'' and ''The Industry Standard''. In 1997, ''Fast Company'' created an online social network, the "Company of Friends" which spawned a number of groups that began meeting. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the dot-com bubble burst, leading to significant losses and a decline in circulation. Webber and Taylor left the mag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Women's Wear Daily
''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion".Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides information and intelligence on changing trends and breaking news in the men and women's fashion, beauty and retail industries. Its readership is made up largely of retailers, designers, manufacturers, marketers, financiers, media executives, advertising agencies, socialites and trend makers. ''WWD'' is the flagship publication of Fairchild Media, which is owned by Penske Media Corporation.Rothenberg, Randall"From Pauline Trigere, a Dressing Down" ''The New York Times''. (August 17, 1988). In April 2015, the paper switched from a daily print format to a weekly print format, accompanied by a daily digital edition. In 2017, it announced it would ramp up its focus on digital, reducing its regular print schedule further and opt instead to publish ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Endorsement
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish language, Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Today (NBC Program)
''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 70 years of broadcasting it is fifth on the list of longest-running United States television series. Originally a weekday two-hour program from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). ''Today''s dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's ''Good Morning America''. ''Today'' retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
America’s Next Top Model
''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to begin their career in the modeling industry. Created by Tyra Banks, who also serves as an executive producer, and developed by Ken Mok and Kenya Barris, the series premiered in May 2003, and aired semiannually until 2012, then annually from 2013. The first six seasons (referred to as "cycles") aired on UPN, before UPN merged with The WB to create The CW in 2006. The following sixteen cycles aired on The CW until the series was first cancelled in October 2015. The series was revived in 2016 and has been airing on VH1 ever since. The series was among the highest-rated programs on UPN and was the highest-rated show on The CW from 2007 to 2010. Advertisers paid $61,315 per 30-second slot during the 2011–12 television season, the highest of a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flag Of Denmark
The national flag of Denmark ( da, Dannebrog, ) is red with a white Nordic cross, which means that the cross extends to the edges of the flag and the vertical part of the cross is shifted to the hoist side. A banner with a white-on-red cross is attested as having been used by the kings of Denmark since the 14th century."Dannebrog" by Hans Christian Bjerg, p.12, . An origin legend with considerable impact on Danish national historiography connects the introduction of the flag to the Battle of Lindanise of 1219. The elongated Nordic cross reflects its use as a maritime flag in the 18th century. The flag became popular as a national flag in the early 16th century. Its private use was outlawed in 1834 but again permitted by a regulation of 1854. The flag holds the world record of being the oldest continuously used national flag. Description In 1748, a regulation defined the correct lengths of the two last fields in the flag as . In May 1893 a new regulation to all chiefs of polic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
