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Marketing Research Process
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. Steps in the marketing research process The first stage in a marketing research project is to ''define the problem''. In defining the problem, the researcher should take into account the ''purpose of the study'', ''relevant background information and all necessary data'', and how the information gathered will be used in decision making. Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups. Once the problem has been precisely defined, the research can be designed and conducted properly. ''Development of an approac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decision-making
In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the Cognition, cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either Rationality, rational or irrational. The decision-making process is a reasoning process based on assumptions of value (ethics and social sciences), values, preferences and beliefs of the decision-maker. Every decision-making process produces a final choice, which may or may not prompt action. Research about decision-making is also published under the label problem solving, particularly in European psychological research. Overview Decision-making can be regarded as a Problem solving, problem-solving activity yielding a solution deemed to be optimal, or at least satisfactory. It is therefore a process which can be more or less Rationality, rational or Irrationality, irrational and can be based on explicit knowledge, explicit or tacit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Questionnaire
A questionnaire is a research Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular att ... instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the respondent the ability to elaborate on their thoughts. The Research questionnaire was developed by the Statistical Society of London in 1838. Although questionnaires are often designed for statistics, statistical analysis of the responses, this is not always the case. Questionnaires have advantages over some other types of statistical survey, surveys in that they are cheap, do not require as much eff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research Strategies Of Election Campaign Communication Research
Research strategies in the field of election campaign communication research are the decisions made concerning the objective, the scope, the sampling and the methodology used within a study of election campaign communication. Research objective The overall purpose of conducting election campaign communication research is to reveal how election campaigns are organized with regard to communicational aspects as well as to show how and with what effect election campaigns are covered by media reports. A further goal refers to examining if and how country-specific context variables (e.g. history, political system) affect election campaign communication. In comparative election campaign communication research the objective is to analyze whether different countries share common practices with regard to the organization of campaign or the news coverage of elections. When conducting election campaign communication research, the specific objective needs to be defined, going along with phrasin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Depth Interview
An interview in qualitative research is a conversation where questions are asked to elicit information. The ''interviewer'' is usually a professional or paid researcher, sometimes trained, who poses questions to the ''interviewee'', in an alternating series of usually brief questions and answers. They can be contrasted with focus groups in which an interviewer questions a group of people and observes the resulting conversation between interviewees, or surveys which are more anonymous and limit respondents to a range of predetermined answer choices. In addition, there are special considerations when interviewing children. In phenomenological or ethnographic research, interviews are used to uncover the meanings of central themes in the life world of the subjects from their own point of view. Characteristics of qualitative research interviews * Interviews are completed by the interviewer based on what the interviewee says to be conformed and done. * Interviews are a far more pers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multivariate Analysis
Multivariate statistics is a subdivision of statistics encompassing the simultaneous observation and analysis of more than one outcome variable. Multivariate statistics concerns understanding the different aims and background of each of the different forms of multivariate analysis, and how they relate to each other. The practical application of multivariate statistics to a particular problem may involve several types of univariate and multivariate analyses in order to understand the relationships between variables and their relevance to the problem being studied. In addition, multivariate statistics is concerned with multivariate probability distributions, in terms of both :*how these can be used to represent the distributions of observed data; :*how they can be used as part of statistical inference, particularly where several different quantities are of interest to the same analysis. Certain types of problems involving multivariate data, for example simple linear regression an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Univariate Analysis
Univariate analysis is perhaps the simplest form of statistical analysis. Like other forms of statistics, it can be inferential or descriptive. The key fact is that only one variable is involved. Univariate analysis can yield misleading results in cases in which multivariate analysis is more appropriate. Descriptive methods Descriptive statistics describe a sample or population. They can be part of exploratory data analysis. The appropriate statistic depends on the level of measurement. For nominal variables, a frequency table and a listing of the mode(s) is sufficient. For ordinal variables the median can be calculated as a measure of central tendency and the range (and variations of it) as a measure of dispersion. For interval level variables, the arithmetic mean (average) and standard deviation are added to the toolbox and, for ratio level variables, we add the geometric mean and harmonic mean as measures of central tendency and the coefficient of variation as a measure of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mall Intercept
A mall intercept is a quantitative research survey whereby respondents are intercepted in shopping malls or other public spaces. The process involves stopping shoppers, screening them for appropriateness, and either administering a survey (or interview) on the spot or inviting them to a research facility nearby to complete the interview. Mall intercepts are frequently used as a type of marketing research. Mall intercepts use convenience sampling and require respondents to be in the mall while data is being collected. Surveys that take place in malls frequently under represent lower-income and elderly populations. To reduce the impact of this sampling bias, some surveys use the format of a mall intercept outside of other public locations, such as grocery stores and municipal buildings. Researchers can also administer their intercept at various times of the day or near different mall attractions to ensure as accurate a sample as possible Traditionally data collection for these su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sampling (statistics)
In statistics, quality assurance, and survey methodology, sampling is the selection of a subset (a statistical sample) of individuals from within a statistical population to estimate characteristics of the whole population. Statisticians attempt to collect samples that are representative of the population in question. Sampling has lower costs and faster data collection than measuring the entire population and can provide insights in cases where it is infeasible to measure an entire population. Each observation measures one or more properties (such as weight, location, colour or mass) of independent objects or individuals. In survey sampling, weights can be applied to the data to adjust for the sample design, particularly in stratified sampling. Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. Acceptance sampling is used to determine if ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Survey Methodology
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered. Researchers carry out statistical surveys with a view towards making statistical inferences about the population being studied; such inferences depend strongly on the survey questions used. Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses all exemplify quantitative research that uses survey methodology to answer questions about a population. Although censuses do not include a "sample", they do include other aspects of survey methodology, li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantitative Research
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines. The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. Quantitative data is any data that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
