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Marketing MBA
''Marketing MBA'' is a triannual Peer review, peer-reviewed academic journal that covers research on marketing management firms and education in marketing. The editor-in-chief is Roman R. Sidorchuk (Plekhanov Russian Economic University). It was established in 2010 and is currently published by Green Mall Publications. Abstracting and indexing The journal is abstracted and indexed in RePEc and the Russian Science Citation Index. References External links * {{Official website, http://www.marketing-mba.ru Russian-language journals Business and management journals Education journals Triannual journals Academic journals established in 2010 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Management
Marketing management is the Organizational studies, organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Structure Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter 5 forces analysis, Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive Positioning (marketing), positioning and product differentiation, degree of vertical integration, historical responses to ind ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
