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Market Requirements Document
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. Shired, DianMRD – Market Requirements Document Birds-Eye.Net. Accessed 09. Jun 2009. It is typically written as a part of product marketing or product management. The document should explain: * What (new) product is being discussed * Who the target customers are * What products are in competition with the proposed one * Why customers are likely to want this product. See also * Product requirements document * Requirements management * User requirements document The user requirement(s) document (URD) or user requirement(s) specification (URS) is a document usually used in software engineering that specifies what the user expects the software to be able to do. Once the required information is completely ga ... References Product management {{business-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Project Management
Project management is the process of leading the work of a team to achieve all project goals within the given constraints. This information is usually described in project documentation, created at the beginning of the development process. The primary constraints are scope, time, and budget. The secondary challenge is to optimize the allocation of necessary inputs and apply them to meet pre-defined objectives. The objective of project management is to produce a complete project which complies with the client's objectives. In many cases, the objective of project management is also to shape or reform the client's brief to feasibly address the client's objectives. Once the client's objectives are clearly established, they should influence all decisions made by other people involved in the project – for example, project managers, designers, contractors, and subcontractors. Ill-defined or too tightly prescribed project management objectives are detrimental to decision-maki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Systems Engineering
Systems engineering is an interdisciplinary field of engineering and engineering management that focuses on how to design, integrate, and manage complex systems over their enterprise life cycle, life cycles. At its core, systems engineering utilizes systems thinking principles to organize this body of knowledge. The individual outcome of such efforts, an engineered system, can be defined as a combination of components that work in synergy to collectively perform a useful Function (engineering), function. Issues such as requirements engineering, reliability, logistics, coordination of different teams, testing and evaluation, maintainability and many other Discipline (academia), disciplines necessary for successful system design, development, implementation, and ultimate decommission become more difficult when dealing with large or complex projects. Systems engineering deals with work-processes, optimization methods, and risk management tools in such projects. It overlaps technical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Marketing
Product marketing is sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business stakeholders such as business development and sales as well as technical functions such as product management. Other critical responsibilities include positioning and sales enablement. Product marketing deals with marketing the product to prospects, customers, and others. Product marketing works with other areas of marketing such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations, to execute outbound marketing for their product. Role Product marketing addresses five strategic questions: * ''What'' products will be offered (i.e., the breadth and depth of the product line)? * ''Who'' will be the target customers (i.e., the boundaries of the market segments to b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products. History The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance. The memo defined a Brand Man's work as: * Study carefully shipments of his brands by units. * Where brand development is heavy ... examine carefully t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Requirements Document
A product requirements document (PRD) is a document containing all the requirements for a certain product. It is written to allow people to understand ''what'' a product should do. A PRD should, however, generally avoid anticipating or defining ''how'' the product will do it in order to later allow interface designers and engineers to use their expertise to provide the optimal solution to the requirements. PRDs are most frequently written for software products, but can be used for any type of product and also for services. Typically, a PRD is created from a user's point-of-view by a user/client or a company's marketing department (in the latter case it may also be called Marketing Requirements Document (MRD)). The requirements are then analyzed by a (potential) maker/supplier from a more technical point of view, broken down and detailed in a Functional Specification (sometimes also called Technical Requirements Document). Components Typical components of a product requirements ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Requirements Management
Requirements management is the process of documenting, analyzing, tracing, prioritizing and agreeing on requirements and then controlling change and communicating to relevant stakeholders. It is a continuous process throughout a project. A requirement is a capability to which a project outcome (product or service) should conform. Overview The purpose of requirements management is to ensure that an organization documents, verifies, and meets the needs and expectations of its customers and internal or external stakeholders. Requirements management begins with the analysis and elicitation of the objectives and constraints of the organization. Requirements management further includes supporting planning for requirements, integrating requirements and the organization for working with them (attributes for requirements), as well as relationships with other information delivering against requirements, and changes for these. The traceability thus established is used in managing requireme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Requirements Document
The user requirement(s) document (URD) or user requirement(s) specification (URS) is a document usually used in software engineering that specifies what the user expects the software to be able to do. Once the required information is completely gathered it is documented in a URD, which is meant to spell out exactly what the software must do and becomes part of the contractual agreement. A customer cannot demand features not in the URD, while the developer cannot claim the product is ready if it does not meet an item of the URD. The URD can be used as a guide for planning cost, timetables, milestones, testing, etc. The explicit nature of the URD allows customers to show it to various stakeholders to make sure all necessary features are described. Formulating a URD requires negotiation to determine what is technically and economically feasible. Preparing a URD is one of those skills that lies between a science and an art, requiring both software technical skills and interperson ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
