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MMA Creative
MMA Creative is a marketing, advertising and public relations agency headquartered in Nashville, Tennessee, with an office in Cookeville Cookeville is the county seat and largest city of Putnam County, Tennessee, United States. As of the 2020 United States census, its population was reported to be 34,842. It is recognized as one of the country's micropolitan areas, or smaller ... as well. History MMA Creative was founded in 1991 by Mike McCloud, who returned to the Upper Cumberland after graduating from the University of Tennessee to start Cookeville's Finest, a magazine celebrating the rural city's people and places. The advertising and marketing agency, then known as McCloud Graphics, started small and showed steady growth for several years. The name was changed to McCloud Marketing to better reflect the company's focus. In 1999, the agency merged with Jesse Kaufman & Associates. The merger brought with it a new name (McCloud Marketing Associates) and new creativ ...
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Nashville, Tennessee
Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of municipalities in Tennessee, most populous city in the state, List of United States cities by population, 21st most-populous city in the U.S., and the fourth most populous city in the southeastern United States, southeastern U.S. Located on the Cumberland River, the city is the center of the Nashville metropolitan area, which is one of the fastest growing in the nation. Named for Francis Nash, a general of the Continental Army during the American Revolutionary War, the city was founded in 1779. The city grew quickly due to its strategic location as a port on the Cumberland River and, in the 19th century, a railroad center. Nashville seceded with Tennessee during the American Civil War; in 1862 it was the first state capital in the Confederate ...
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Cookeville, Tennessee
Cookeville is the county seat and largest city of Putnam County, Tennessee, United States. As of the 2020 United States census, its population was reported to be 34,842. It is recognized as one of the country's micropolitan areas, or smaller cities which function as significant regional economic hubs. Of the twenty micropolitan areas in Tennessee, Cookeville is the largest. The Cookeville micropolitan area's 2010 Census population was 106,042. The U.S. Census Bureau ranked the Cookeville micropolitan area as the 7th largest-gaining micropolitan area in the country between 2018 and 2019, with a one-year gain of 1,796 and a 2019 population of 114,272. The city is a college town, home to Tennessee Tech. History Early years and establishment Previous to its settlement era, the area of Cookeville was dominated by the Cherokee Native American tribe through the Paleo-Indian to the early European colonization periods of history. The Cherokee would use the region as communal huntin ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Digital Data
Digital data, in information theory and information systems, is information represented as a string of discrete symbols each of which can take on one of only a finite number of values from some alphabet, such as letters or digits. An example is a text document, which consists of a string of alphanumeric characters . The most common form of digital data in modern information systems is ''binary data'', which is represented by a string of binary digits (bits) each of which can have one of two values, either 0 or 1. Digital data can be contrasted with ''analog data'', which is represented by a value from a continuous range of real numbers. Analog data is transmitted by an analog signal, which not only takes on continuous values, but can vary continuously with time, a continuous real-valued function of time. An example is the air pressure variation in a sound wave. The word ''digital'' comes from the same source as the words digit and ''digitus'' (the Latin word for ''finger'' ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Cookeville
Cookeville is the county seat and largest city of Putnam County, Tennessee, United States. As of the 2020 United States census, its population was reported to be 34,842. It is recognized as one of the country's micropolitan areas, or smaller cities which function as significant regional economic hubs. Of the twenty micropolitan areas in Tennessee, Cookeville is the largest. The Cookeville micropolitan area's 2010 Census population was 106,042. The U.S. Census Bureau ranked the Cookeville micropolitan area as the 7th largest-gaining micropolitan area in the country between 2018 and 2019, with a one-year gain of 1,796 and a 2019 population of 114,272. The city is a college town, home to Tennessee Tech. History Early years and establishment Previous to its settlement era, the area of Cookeville was dominated by the Cherokee Native American tribe through the Paleo-Indian to the early European colonization periods of history. The Cherokee would use the region as communal hunti ...
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University Of Tennessee
The University of Tennessee (officially The University of Tennessee, Knoxville; or UT Knoxville; UTK; or UT) is a public land-grant research university in Knoxville, Tennessee. Founded in 1794, two years before Tennessee became the 16th state, it is the flagship campus of the University of Tennessee system, with ten undergraduate colleges and eleven graduate colleges. It hosts more than 30,000 students from all 50 states and more than 100 foreign countries. It is classified among "R1: Doctoral Universities – Very high research activity". UT's ties to nearby Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT–Battelle partnership, allow for considerable research opportunities for faculty and students. Also affiliated with the university are the Howard H. Baker Jr. Center for Public Policy, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies of nearby Oak R ...
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