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MICE In Thailand
The meetings, incentives, conferencing, exhibitions (MICE) industry in Thailand is one of the major branches of tourism in Thailand, contributing an estimated 0.58 percent to Thailand's GDP in 2012 (9.4% of all tourism earnings). Overview The number of tourists in the MICE sector is around three percent of the overall arrivals to Thailand each year. They are recognized as the most desirable category of visitors, mainly because of their high-spending potential. The average spending of tourists in this sector is three times higher than spending of tourists in other sectors. Thailand benefits from its geographic position between China and India and tops the ASEAN region in terms of exhibition spaces sold and for being the most profitable MICE market. In 2012, Thailand hosted more than 7,300 meeting events (a 6.84 percent increase from 2011), totaling 895,000 visitors. The main sources were conventions (33 percent), corporate meetings (25 percent) and incentive travel (24 percent), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meetings, Incentives, Conferencing, Exhibitions
Meetings, Incentives, Conferences and Exhibitions (MICE) tourism is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events and profession. Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group. Convention ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
