London Transport (brand)
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London Transport (brand)
London Transport (LT) was the public name and brand used by a series of public transport authorities in London, England, from 1933. Its most recognizable feature was the bar-and-circle 'roundel' logo. With its origins in the Underground Electric Railways Company of London (UERL), the brand was first used by the London Passenger Transport Board (LPTB) to unify the identity of the previously separately owned and managed London Underground, Metropolitan Railway, bus and tram services. The London Transport brand was extended under the direction of Frank Pick to all aspects of transport operation including poster designs, tickets, train livery, seat upholstery and the station architecture of Charles Holden. When public transport operation was taken over by Transport for London (TFL) from London Regional Transport (LRT) in 2000, the London Transport brand was discontinued and replaced with Transport for London's own branding, which incorporates many features of the London Transport bran ...
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Johnston (typeface)
Johnston (or Johnston Sans) is a sans-serif typeface designed by and named after Edward Johnston. The typeface was commissioned in 1913 by Frank Pick, commercial manager of the Underground Electric Railways Company of London (also known as 'The Underground Group'), as part of his plan to strengthen the company's corporate identity. Johnston was originally created for printing (with a planned height of 1 inch or 2.5 cm), but it rapidly became used for the enamel station signs of the Underground system as well. It has been the corporate font of public transport in London since the foundation of the London Passenger Transport Board in 1933, and of predecessor companies since its introduction in 1916, making its use one of the world's longest-lasting examples of corporate branding. It was a copyrighted property of the LPTB's successor, Transport for London, until Public Domain Day 2015 (Johnston died in 1944). Johnston's work originated the genre of the humanist sans-ser ...
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History Of Transport In London
The history of public transport authorities in London details the various organisations that have been responsible for the public transport network in and around London, England - including buses, coaches, trams, trolleybuses, Docklands Light Railway, and the London Underground. From 1933 until 2000, these bodies used the London Transport brand. The period began with the creation of the London Passenger Transport Board, which covered the County of London and adjacent counties within a 30-mile (48-km) radius. This area later came under the control of the London Transport Executive and then the London Transport Board. The area of responsibility was reduced to that of the Greater London administrative area in 1970 when the Greater London Council, and then London Regional Transport took over responsibility. Since 2000, the Greater London Authority has been the transport authority and the executive agency has been called Transport for London; ending the 67-year use of the ''Lo ...
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Oliver Green
Oliver Green (born December 1951) is an author and transport historian who has written widely on the history of public transport in London, and in particular on the art and design of London Transport. He is the former head curator and now research fellow at the London Transport Museum. He lectures at Birkbeck College, University of London, and Gresham College.The art of the Underground: 150 years of re-designing London.
Gresham College, 2013. Retrieved 6 April 2016.


Selected publications


1980s

*''The London Transport golden jubilee book, 1933-1983''. Daily Telegraph, London, 1983. *''The London Underground: ...
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BBC London
BBC London is the BBC English Region producing local radio, television, teletext and online services in London and parts of the surrounding area. Its output includes the daily '' BBC London News'' and weekly ''Sunday Politics'' on television, the BBC Radio London radio station and local coverage of the London area on BBC Online and BBC Red Button. The region's headquarters are situated in the new eastern extension of the BBC's Broadcasting House. Services Television The staple of the local television service is BBC London News which broadcasts daily on BBC One, appearing with short bulletins during '' BBC Breakfast'', after the ''BBC News at One'', the ''BBC News at Ten'' and ''BBC Weekend News''. The flagship programme is broadcast between 18:30 and 19:00 each weekday evening, following the end of the ''BBC News at Six'' and is presented by Riz Lateef. Comparisons are inevitably made to the commercial TV regional competition, in this case ''ITV News London'', which is pro ...
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London Overground
London Overground (also known simply as the Overground) is a Urban rail in the United Kingdom, suburban rail network serving London and its environs. Established in 2007 to take over Silverlink Metro routes, (via archive.org). it now serves a large part of Greater London as well as the home counties, home county of Hertfordshire, with 113 stations on nine different routes. The Overground forms part of the United Kingdom's National Rail network but it is under the Rail franchising in Great Britain#Concessions, concession control and branding of Transport for London. Operation has been contracted to Arriva Rail London since 2016. TfL assigned orange as a mode-specific colour for the Overground in branding and publicity including the roundel, on the Tube map, trains and stations. History Pre-1999 Rail services in Rail transport in Great Britain, Great Britain are mostly run under Rail franchising in Great Britain, franchises operated by private train operating companies, marke ...
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London Streets
London Streets is an arm of Transport for London (TfL) which is responsible for managing identified greatest through-routes in Greater London – of roads. It was known as TfL Street Management for many years until the start of the 2007 fiscal year. Extent of responsibility The largest responsibility is for red routes. These are of key non-motorways, officially the Transport for London Road Network (TLRN), which are distinguished by their red road markings and often by signage. London Streets is also responsible for managing the London congestion charge, a fee that is charged to most motorists entering the central London area, as well as street CCTV systems and control of traffic lights and bus lane enforcement cameras (BLECs). In both domains London Streets leads on most byelaws and prosecution mechanisms and stance for offences that impact traffic and safety directly. In civil law it is among local authorities that should monitor costs, co-ordinate, recover costs ...
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Docklands Light Railway
The Docklands Light Railway (DLR) is an automated light metro system serving the redeveloped Docklands area of London, England and provides a direct connection between London's two major financial districts, Canary Wharf and the City of London. First opened on 31 August 1987, the DLR has been extended multiple times, giving a total route length of . Lines now reach north to Stratford, south to Lewisham, west to and in the City of London financial district, and east to Beckton, London City Airport and Woolwich Arsenal. Further extensions are being considered. Normal operations are automated, so there is minimal staffing on the 149 trains (which have no driving cabs) and at major interchange stations; the four below-ground stations are staffed, to comply with underground station health and safety regulations. The DLR is owned by Docklands Light Railway Ltd, part of the London Rail division of Transport for London (TfL). It is operated under a franchise awarded by TfL to Ke ...
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Draftfcb
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom. History Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges ...
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Transport For London - Roundels
Transport (in British English), or transportation (in American English), is the intentional movement of humans, animals, and goods from one location to another. Modes of transport include air, land (rail and road), water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations. Transport enables human trade, which is essential for the development of civilizations. Transport infrastructure consists of both fixed installations, including roads, railways, airways, waterways, canals, and pipelines, and terminals such as airports, railway stations, bus stations, warehouses, trucking terminals, refueling depots (including fueling docks and fuel stations), and seaports. Terminals may be used both for interchange of passengers and cargo and for maintenance. Means of transport are any of the different kinds of transport facilities used to carry people or cargo. They may include vehicles, riding animals, and pack animals. Vehicles may in ...
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Hans Schleger
Hans Schleger (born Hans Schlesinger; 29 December 1898 - died 18 September 1976) was a German-Polish-Jewish and later British graphic designer. Early life He was born in Kempen in Posen, Prussia (in modern-day Poland) on 9 December 1898 to Jewish parents. His family relocated to Berlin when he was six. At the age of 20, he changed his surname to Schleger, and attended the Kunstgewerbeschule (from 1918-1921), studying under painter Emil Orlik. He began his career in Berlin, working for John Hagenbeck as a film set designer, and also designed the firm's logo. In 1924 he moved to New York City to work in the publishing and advertising industry, initially as a freelance designer, illustrator, and magazine layout artist, and later as an art director; he began using the pseudonym 'Zéró' in 1926, when he founded his own firm on Madison Avenue, and would continue to use the name for the rest of his career. After three years in New York he moved back to Germany to work for the Ber ...
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Edward Johnston
Edward Johnston, CBE (11 February 1872 – 26 November 1944) was a British craftsman who is regarded, with Rudolf Koch, as the father of modern calligraphy, in the particular form of the broad-edged pen as a writing tool. He is most famous for designing the sans-serif Johnston typeface that was used throughout the London Underground system until it was redesigned in the 1980s. He also redesigned the famous roundel symbol used throughout the system. Early life Johnston was born in San José de Mayo, Uruguay. His father, Fowell Buxton Johnston (born 1839), was an officer in the 3rd Dragoon Guards, and the younger son of Scottish MP Andrew Johnston and his second wife, abolitionist Priscilla Buxton, daughter of Sir Thomas Fowell Buxton, 1st Baronet. Johnston's uncle (his father's elder brother), also Andrew Johnston, became an MP in Essex in the 1860s. The family returned to England in 1875. With his father seeking work, and his mother ill, Johnston was raised by ...
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