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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logograph
In a written language, a logogram, logograph, or lexigraph is a written character that represents a word or morpheme. Chinese characters (pronounced '' hanzi'' in Mandarin, ''kanji'' in Japanese, ''hanja'' in Korean) are generally logograms, as are many hieroglyphic and cuneiform characters. The use of logograms in writing is called ''logography'', and a writing system that is based on logograms is called a ''logography'' or ''logographic system''. All known logographies have some phonetic component, generally based on the rebus principle. Alphabets and syllabaries are distinct from logographies in that they use individual written characters to represent sounds directly. Such characters are called ''phonograms'' in linguistics. Unlike logograms, phonograms do not have any inherent meaning. Writing language in this way is called '' phonemic writing'' or ''orthographic writing''. Etymology Doulgas Harper's Online Etymology Dictionary states that the term 'logogram' was deriv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logogram
In a written language, a logogram, logograph, or lexigraph is a written character that represents a word or morpheme. Chinese characters (pronounced ''hanzi'' in Mandarin, ''kanji'' in Japanese, ''hanja'' in Korean) are generally logograms, as are many Egyptian hieroglyphs, hieroglyphic and cuneiform script, cuneiform characters. The use of logograms in writing is called ''logography'', and a writing system that is based on logograms is called a ''logography'' or ''logographic system''. All known logographies have some phonetic component, generally based on the rebus principle. Alphabets and syllabaries are distinct from logographies in that they use individual written characters to represent sounds directly. Such characters are called ''Phonogram (linguistics), phonograms'' in linguistics. Unlike logograms, phonograms do not have any inherent meaning. Writing language in this way is called ''phonemic writing'' or ''orthographic writing''. Etymology Doulgas Harper's Online Etymo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wordmark
__notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. In the United States, the term "word mark" refers not to the graphical representation but to only the text. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. The wordmark is one of several different types of logos, and is among the most common. It has the benefit of containing the brand name of the company (i.e. the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emblem
An emblem is an abstract or representational pictorial image that represents a concept, like a moral truth, or an allegory, or a person, like a king or saint. Emblems vs. symbols Although the words ''emblem'' and '' symbol'' are often used interchangeably, an emblem is a pattern that is used to represent an idea or an individual. An emblem develops in concrete, visual terms some abstraction: a deity, a tribe or nation, or a virtue or vice. An emblem may be worn or otherwise used as an identifying badge or patch. For example, in America, police officers' badges refer to their personal metal emblem whereas their woven emblems on uniforms identify members of a particular unit. A real or metal cockle shell, the emblem of St. James the Apostle, sewn onto the hat or clothes, identified a medieval pilgrim to his shrine at Santiago de Compostela. In the Middle Ages, many saints were given emblems, which served to identify them in paintings and other images: St. Catheri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Symbol
A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different concepts and experiences. All communication (and data processing) is achieved through the use of symbols. Symbols take the form of words, sounds, gestures, ideas, or visual images and are used to convey other ideas and beliefs. For example, a red octagon is a common symbol for "STOP"; on maps, blue lines often represent rivers; and a red rose often symbolizes love and compassion. Numerals are symbols for numbers; letters of an alphabet may be symbols for certain phonemes; and personal names are symbols representing individuals. The variable 'x', in a mathematical equation, may symbolize the position of a particle in space. The academic study of symbols is semiotics. In cartography, an organized collection of symbols forms a legend for a map ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based process, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typographic Ligature
In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters æ and œ used in English and French, in which the letters 'a' and 'e' are joined for the first ligature and the letters 'o' and 'e' are joined for the second ligature. For stylistic and legibility reasons, 'f' and 'i' are often merged to create 'fi' (where the tittle on the 'i' merges with the hood of the 'f'); the same is true of 's' and 't' to create 'st'. The common ampersand (&) developed from a ligature in which the handwritten Latin letters 'E' and 't' (spelling , Latin for 'and') were combined. History The earliest known script Sumerian cuneiform and Egyptian language, Egyptian hieratic both include many cases of character combinations that gradually evolve from ligatures into separately recognizable characters. Other notable ligatures, such as the Brahmic family, Brahmic abugidas and the Runes, Germanic bind rune, figure pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Watermark
A watermark is an identifying image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness or density variations in the paper. Watermarks have been used on postage stamps, currency, and other government documents to discourage counterfeiting. There are two main ways of producing watermarks in paper; the ''dandy roll process'', and the more complex ''cylinder mould process''. Watermarks vary greatly in their visibility; while some are obvious on casual inspection, others require some study to pick out. Various aids have been developed, such as ''watermark fluid'' that wets the paper without damaging it. A watermark is very useful in the examination of paper because it can be used for dating documents and artworks, identifying sizes, mill trademarks and locations, and determining the quality of a sheet of paper. The word is also used for digital ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coat Of Arms
A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central element of the full achievement (heraldry), heraldic achievement, which in its whole consists of a shield, supporters, a crest (heraldry), crest, and a motto. A coat of arms is traditionally unique to an individual person, family, state, organization, school or corporation. The term itself of 'coat of arms' describing in modern times just the heraldic design, originates from the description of the entire medieval chainmail 'surcoat' garment used in combat or preparation for the latter. Roll of arms, Rolls of arms are collections of many coats of arms, and since the early Modern Age centuries, they have been a source of information for public showing and tracing the membership of a nobility, noble family, and therefore its genealogy across tim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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