Lippincott (brand Consultancy)
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Lippincott (brand Consultancy)
Lippincott is an American brand strategy and design company. Based in New York, it is part of the Oliver Wyman Group, a business unit of Marsh & McLennan Companies. History Lippincott was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn, NY. After Dohner's sudden death in December of that year, the name was changed to J. Gordon Lippincott & Associates. In the late 1940s, Lippincott joined forces with Walter P. Margulies, and the firm was renamed Lippincott & Margulies. Works The company's early design work included the Campbell Soup Company's red-and-white can, the FTD Mercury logo, the Betty Crocker spoon, the ''G'' on General Mills products, and adaptations of the Coca-Cola logo. In 1947, automobile designer Preston Tucker hired J. Gordon Lippincott & Associates to replace automotive designer Alex Tremulis in the body development of the 1948 Tucker Sedan. The Lippincott team designed a new ...
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Lippincott may refer to: Arts and media * ''Lippincott's Monthly Magazine'' a 19th-century literary magazine published in Philadelphia, U.S. * Andy Lippincott, a fictional character in the comic strip ''Doonesbury'' * "Lippincott", a song by Animals as Leaders from the album ''The Joy of Motion'', 2014 Businesses * J. B. Lippincott & Co., an American publishing company founded in 1836 ** Lippincott Williams & Wilkins, successor company, formed in 1998 * Lippincott (brand consultancy), an American brand strategy and design company People * Charles E. Lippincott (1825–1887), American physician and politician * David McCord Lippincott (1924–1984), American composer and lyricist * Donald Lippincott (1893–1963), American athlete * Esther J. Trimble Lippincott (1838—1888), American educator, reformer, author * Janet Lippincott (1918–2007), American artist * Joan Lippincott (born 1935), American concert organist and organ professor * Job H. Lippincott (1842–1900), Ameri ...
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1948 Tucker Sedan
The Tucker 48, commonly referred to as the Tucker Torpedo, was an automobile conceived by Preston Tucker while in Ypsilanti, Michigan and briefly produced in Chicago, Illinois in 1948. Only 51 cars were made including their prototype before the company was forced to declare bankruptcy and cease all operations on March 3, 1949, due to negative publicity initiated by the news media, a Securities and Exchange Commission investigation, and a heavily publicized stock fraud trial (in which the allegations were proven baseless and led to a full acquittal). Tucker suspected that the Big Three automakers and Michigan Senator Homer S. Ferguson had a role in the Tucker Corporation's demise. The 48's original proposed price was said to be $1,000, but the actual selling price was closer to $4,000. The 1988 movie '' Tucker: The Man and His Dream'' is based on the saga surrounding the car's production. The film's director, Francis Ford Coppola, is a Tucker owner and displays his vehicle on ...
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International Management Consulting Firms
International is an adjective (also used as a noun) meaning "between nations". International may also refer to: Music Albums * ''International'' (Kevin Michael album), 2011 * ''International'' (New Order album), 2002 * ''International'' (The Three Degrees album), 1975 *''International'', 2018 album by L'Algérino Songs * The Internationale, the left-wing anthem * "International" (Chase & Status song), 2014 * "International", by Adventures in Stereo from ''Monomania'', 2000 * "International", by Brass Construction from ''Renegades'', 1984 * "International", by Thomas Leer from ''The Scale of Ten'', 1985 * "International", by Kevin Michael from ''International'' (Kevin Michael album), 2011 * "International", by McGuinness Flint from ''McGuinness Flint'', 1970 * "International", by Orchestral Manoeuvres in the Dark from '' Dazzle Ships'', 1983 * "International (Serious)", by Estelle from '' All of Me'', 2012 Politics * Political international, any transnational organization of ...
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Brand Valuation
Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. The ISO 10668 standard specifies six key requirements for the process of valuing brands, which are transparency, validity, reliability, sufficiency, objectivity; and financial, behavioral, and legal parameters. Brand valuation is distinct from brand equity. Brand value Traditional marketing methods examine the price/value relationship in terms of dollars paid. Some marketers believe customers perceive the value to mean the lowest price. While this may be true for commodities, some branding techniques are moving beyond this evaluation. Brand valuation emerged in the 1980s. Early pioneers in brand valuations included the British branding agency, Interbrand, led by John Murphy and Michael Birkin, which is credited with leading the concept's development. Millward Brown was also a leading brand valuer. Both c ...
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Infiniti
is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in the 2010s. As of 2020, there were 25 markets served by new car dealers. The main markets are North America, China, and Middle East. According to the company, the Infiniti badge has a double meaning, as stylized representations of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins. History The beginning The Infiniti brand was introduced in the United States in 1989 to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissan's more mainstream image, and partially influenced by the Plaza Accord of 1985. The brand was created around the same time that Japanese rivals Toyota and Honda developed their Lexus and Acura premium brands, respectively. The Ja ...
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Baskin-Robbins
Baskin-Robbins is an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin (1913–1967) and Irv Robbins (1917–2008) in Glendale, California.Our History
". Baskin-Robbins' web site. Accessed 25 Feb. 2013.
It is the world's largest chain of ice cream speciality stores, with more than 8,000 locations, including nearly 2,500 shops in the and over 5,000 in other countries. Baskin-Robbins has stores in nearly 50 countries. The company is known for its "31 flavors" slogan, with the idea that a customer ...
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Red Lobster
Red Lobster Hospitality LLC is an American casual dining restaurant chain headquartered in Orlando, Florida. The company has operations across most of the United States (including Puerto Rico, Guam) and Canada, as well as in China, Ecuador, Hong Kong, Japan, Malaysia, Mexico, Philippines, Turkey and the United Arab Emirates; as of June 23, 2020, the company had 719 locations worldwide. Golden Gate Capital became Red Lobster's parent company when it was acquired from Darden Restaurants on July 28, 2014. Seafood supplier Thai Union acquired a 25 percent stake in the company in 2016 for a reported $575 million, and in 2020 purchased the remaining portion from GGC. On August 6, 2014, Red Lobster announced its new headquarters location in CNL Center City Commons in Orlando. On March 6, 2015, Red Lobster officially opened the Restaurant Support Center. History Formation and growth The first Red Lobster restaurant was opened on January 18, 1968, in Lakeland, Florida, by entrepreneurs ...
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Pizza Hut
Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and dessert at dine-in, take-out and delivery chain locations. They also serve chicken wings on their WingStreet menu. The chain headquartered in Plano, Texas, operates 17,639 restaurants worldwide as of 2020, making it the world's largest pizza chain by number of locations. It is owned by Yum! Brands, Inc., one of the world's largest restaurant companies. History Pizza Hut began on May 31, 1958, by two brothers, Dan and Frank Carney, both Wichita State students, as a single location in Wichita, Kansas. The now famous little brick building was close to their childhood home and stomping grounds. The Carney brothers grew up in the College Hill neighborhood amongst many life long Wichita families where tree-lined streets were filled with historical home ...
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Amtrak
The National Railroad Passenger Corporation, Trade name, doing business as Amtrak () , is the national Passenger train, passenger railroad company of the United States. It operates inter-city rail service in 46 of the 48 contiguous United States, contiguous U.S. States and nine cities in Canada. ''Amtrak'' is a portmanteau of the words ''America'' and ''trak'', the latter itself a sensational spelling of ''track''. Founded in 1971 as a quasi-public corporation to operate many U.S. passenger rail routes, Amtrak receives a combination of state and federal subsidies but is managed as a for-profit corporation, for-profit organization. The United States federal government, through the United States Secretary of Transportation, Secretary of Transportation, owns all the company's Issued shares, issued and Shares outstanding, outstanding preferred stock. Amtrak's headquarters is located one block west of Washington Union Station, Union Station in Washington, D.C. Amtrak serves more th ...
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American Express
American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards. During the 1980s, Amex invested in the brokerage industry, acquiring what became, in increments, Shearson Lehman Hutton and then divesting these into what became Smith Barney Shearson (owned by Primerica) and a revived Lehman Brothers. By 2008 neither the Shearson nor the Lehman name existed. In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the United States. , the company had 121.7million cards in force, includ ...
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Del Monte Foods
Del Monte Foods, Inc (trading as Del Monte Foods) is an American food production and distribution company headquartered in Walnut Creek, California. Del Monte Foods is one of the country's largest producers, distributors and marketer of branded processed food for the U.S. retail market, generating approximately $1.8 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. Greg Longstreet is the current Chief Executive Officer of the Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food. In 2014, Del Monte Foods, Inc. was acquired by Del Monte Pacific Limited in an acquisition deal that cost US$1.67 billion. The pet food division of Del Monte Foods, Inc. was not part of the deal and continued to operate as a separate company under the name Big Heart Pet Brands, Inc. The ...
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Eastern Air Lines
Eastern Air Lines, also colloquially known as Eastern, was a major United States airline from 1926 to 1991. Before its dissolution, it was headquartered at Miami International Airport in an unincorporated area of Miami-Dade County, Florida. Eastern was one of the " Big Four" domestic airlines created by the Spoils Conferences of 1930, and was headed by World War I flying ace Eddie Rickenbacker in its early years. It had a near monopoly in air travel between New York (state), New York and Florida from the 1930s until the 1950s and dominated this market for decades afterward. During airline deregulation in the late 1970s and early 1980s, labor disputes and high debt loads strained the company under the leadership of former astronaut Frank Borman. Frank Lorenzo acquired Eastern in 1985 and moved many of its assets to his other airlines, including Continental Airlines and Texas Air. After continued labor disputes and a crippling strike in 1989, Eastern ran out of money and was liq ...
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