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Leica Reel
In film, specifically animation, a leica reel (also known as story reel or animatic) is a type of storyboarding device used in the production of potential series or features. Unlike actual storyboards or pitches, leica reels (when made) are used later in the development process, usually after voice actors have been hired and recorded, and thus are not used for selling or marketing the project. The term "leica reel" is derived from the German camera brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ... " Leica" initially used to develop these filmed storyboards. A leica reel is made from animated stills, or sometimes preliminary artwork or storyboard frames, arranged with recorded material. The specific recorded material used can occasionally be the entire soundtrack of the fi ...
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Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photography, photographing actual scenes with a movie camera, motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of computer-generated imagery, CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still imag ...
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Animation
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation (which may have the look of traditional animation) can be used for stylistic reasons, low bandwidth, or faster real-time renderings. Other common animation methods apply a stop motion technique to two- and three-dimensional objects like paper cutouts, puppets, or clay figures. A cartoon is an animated film, usually a short film, featuring an exaggerated visual style. The style takes inspiration from comic strips, often featuring anthropomorphic animals, superheroes, or the adventures of human protagonists. Especially with animals that form a natural predator/prey relationship (e.g. cats and mice, ...
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Storyboard
A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios. Origins Many large budget silent films were storyboarded, but most of this material has been lost during the reduction of the studio archives during the 1970s and 1980s. Special effects pioneer Georges Méliès is known to have been among the first filmmakers to use storyboards and pre-production art to visualize planned effects. However, storyboarding in the form widely known today was developed at the Walt Disney studio during the early 1930s. In the biography of her father, ''The Story of Walt Disney'' (Henry Holt, 1956), Diane Disney Miller explai ...
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Voice Actor
Voice acting is the art of performing voice-overs to present a character or provide information to an audience. Performers are called voice actors/actresses, voice artists, dubbing artists, voice talent, voice-over artists, or voice-over talent. Voice acting is recognised as a specialized dramatic profession in the United Kingdom, primarily due to BBC broadcasts of radio drama production. Examples of voice work include animated, off-stage, off-screen or non-visible characters in various works such as feature films, dubbed foreign-language films, animated films, anime, television shows, video games, cartoons, documentaries, commercials, audiobooks, radio dramas and comedies, amusement rides, theater productions, puppet shows and audio games. Voice actors are also heard through pre-recorded and automated announcements that are a part of everyday modern life in areas such as shops, elevators, waiting rooms and public transport. The role of a voice actor may involve singing, mos ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ...
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Leica Camera
Leica Camera AG () is a German company that manufactures cameras, optical lenses, photographic lenses, binoculars, rifle scopes and microscopes. The company was founded by Ernst Leitz in 1869 (Ernst Leitz Wetzlar), in Wetzlar, Germany. In 1986, the Leitz company changed its name to Leica, due to the fame of the Leica trade-name. The name Leica is derived from the first three letters of the founder's surname (Leitz) and the first two of the word camera: lei-ca (LEItz CAmera). At this time, Leica relocated its factory from Wetzlar to the nearby town of Solms. Leica Camera AG is 55% owned by Austrian investment firm ACM Projektentwicklung GmbH, and 45% owned by The Blackstone Group which licenses the Leica brand name from the Danaher Corporation-owned Leica Microsystems GmbH. History From the year 1907 to the 1950s, the buildings that formed Leica factory were built on Ernst Leitz Street in Wetzlar, and remained until 1986, when the factory was moved to the city of ...
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Sound Editor (filmmaking)
A sound editor is a creative professional responsible for selecting and assembling sound recordings in preparation for the final sound mixing or mastering of a television program, motion picture, video game, or any production involving recorded or synthetic sound. The sound editor works with the supervising sound editor. The supervising sound editor often assigns scenes and reels the sound editor based on the editor's strengths and area of expertise. Sound editing developed out of the need to fix the incomplete, undramatic, or technically inferior sound recordings of early talkies, and over the decades has become a respected filmmaking craft, with sound editors implementing the aesthetic goals of motion picture sound design. The Academy of Motion Picture Arts and Sciences recognizes the artistic contribution of exceptional sound editing with the Academy Award for Best Sound Editing. There are primarily three divisions of sound that are combined to create a final mix, these ...
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Storyboard
A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios. Origins Many large budget silent films were storyboarded, but most of this material has been lost during the reduction of the studio archives during the 1970s and 1980s. Special effects pioneer Georges Méliès is known to have been among the first filmmakers to use storyboards and pre-production art to visualize planned effects. However, storyboarding in the form widely known today was developed at the Walt Disney studio during the early 1930s. In the biography of her father, ''The Story of Walt Disney'' (Henry Holt, 1956), Diane Disney Miller explai ...
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Cinematic Techniques
This article contains a list of cinematic techniques that are divided into categories and briefly described. Basic definitions of terms ;180-degree rule :A continuity editorial technique in which sequential shots of two or more actors within a scene are all shot with the camera on one side of the two actors so that a coherent spatial relationship and eyeline match are maintained. ;Airborne shot :A shot taken from an aerial device, generally while moving. This technique has gained popularity in recent years due to the popularity and growing availability of drones. ;Arc :A dolly shot where the camera moves in an arc along a circular or elliptical radius in relation to the subject ("arc left" or "arc right") ;Backlighting (lighting design) :The main source of light is behind the subject, silhouetting it, and directed toward the camera. ;Bridging shot :A shot used to cover a jump in time or place or other discontinuity. Examples are a clock face showing advancing time, falling cal ...
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