Lefèvre-Utile Biscuit Co.
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Lefèvre-Utile Biscuit Co.
Lefèvre Utile, better known worldwide by the initials LU, is a French manufacturer brand of biscuits, emblematic of the city of Nantes. The brand is now part of US confectionery company Mondelēz International since 2012, after splitting of its previous owner Kraft Foods Inc., which had acquired it as part of its acquisition from Groupe Danone in 2007. The Petit-Beurre biscuit remains the flagship product alongside the Ladyfinger, Champagne, Petit four, Prince de LU, Pim's, Paille d'Or, etc. History Lefèvre-Utile was founded in Nantes, in 1846 by Jean-Romain Lefèvre. Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the "Lefèvre-Utile Biscuit Co." That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his w ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Hippolyte Berteaux
Hippolyte-Dominique Berteaux (28 March 1843, Saint-Quentin, Aisne - 17 October 1926, Paris) was a French painter who specialized in murals and portraits. Biography He studied painting at the École Nationale Supérieure des Beaux-Arts, where he worked in the studios of Hippolyte Flandrin, Léon Cogniet and Paul Baudry. From 1872 to 1875, he was employed as "Painter to the Sultan" in Istanbul. He then moved to Nantes, where he created portraits, Genre art, genre scenes and landscapes; with the local dunes being a favorite subject. He also devoted himself to decorative painting. His most notable works of that type are the murals on the ceiling of the Théâtre Graslin, and the staircases at the Musée des Beaux-Arts de Nantes, Musée des Beaux-Arts and the . Later, he would decorate a ceiling section at the Petit Luxembourg. He exhibited at the , where he obtained a second-class medal in 1885. After that, he would exhibit "out of competition". Beginning in 1901, he sent his wo ...
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Mondelez International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise was established in 2012 when Kraft Foods was renamed Mondelez and retained its snack food business, while its grocery business was spun off to a new company called Kraft Foods, Kraft Foods Group. The name is derived from the Latin word ("world") and ''delez'', a fanciful modification of the word "delicious." The Mondelez International company manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mo ...
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Western Europe
Western Europe is the western region of Europe. The region's countries and territories vary depending on context. The concept of "the West" appeared in Europe in juxtaposition to "the East" and originally applied to the ancient Mediterranean world, the Roman Empire (Western Roman Empire and Eastern Roman Empire), and medieval "Christendom" (Western Christianity and Eastern Christianity). Beginning with the Renaissance and the Age of Discovery, roughly from the 15th century, the concept of ''Europe'' as "the West" slowly became distinguished from and eventually replaced the dominant use of "Christendom" as the preferred endonym within the region. By the Age of Enlightenment and the Industrial Revolution, the concepts of "Eastern Europe" and "Western Europe" were more regularly used. Historical divisions Classical antiquity and medieval origins Prior to the Roman conquest, a large part of Western Europe had adopted the newly developed La Tène culture. As the Roman domain ...
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Hérodote
''Hérodote'' is a French language peer-reviewed academic journal covering geography and geopolitics. It was established in 1976 by Yves Lacoste. "Hérodote" is the French version of the name of the ancient Greek historian, Herodotus Herodotus ( ; grc, , }; BC) was an ancient Greek historian and geographer from the Greek city of Halicarnassus, part of the Persian Empire (now Bodrum, Turkey) and a later citizen of Thurii in modern Calabria ( Italy). He is known f .... Further reading * External links * Geography journals Works about geopolitics Publications established in 1976 Quarterly journals French-language journals {{geography-journal-stub ...
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Menier Chocolate
The Menier Chocolate company (french: Chocolat Menier) is a French chocolate manufacturing business founded in 1816 as a pharmaceutical manufacturer in Paris, at a time when chocolate was used as a medicinal product and was only one part of the overall business. Founded by Antoine Brutus Menier, the company remained managed by his family until 1971, when it was acquired by Rowntree Mackintosh Confectionery. In 1988, Menier became part of Swiss conglomerate Nestlé when it acquired Rowntree Mackintosh. In 1996, Menier moved production to Swiss city Broc, where has remained since then. The former building at Noisel Factory was turned into Nestlé France headquarters.Menier brand history
from the official website


History


The Menier family

Controlled and run by the

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Poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propaganda, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over ...
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Firmin Bouisset
Firmin Bouisset (2 September 1859 – 19 March 1925) was a French painter, poster artist and printmaker. Early life He was born on 2 September 1859 in the town of Moissac in the Tarn-et-Garonne Département in France, département in southwestern France. As an artist, Bouisset specialized in painting children subjects and did a number of illustrated books such as ''La Petite Ménagère'' (The Little Housekeeper) in 1890. Career At a time when posters were a popular form of advertising, Bouisset created posters with enduring images for a number of different French food companies such as Maggi and Lefèvre-Utile. For the latter company, he used their LU initials as an ad logo as part of an 1897 poster image for a line of butter biscuits featuring ''Petit Ecolier'' ("The Little Schoolboy"). A variation is still being used by the company today. In 1892, Bouisset was contracted by French chocolate manufacturer Menier Chocolate, Menier for an advertising poster. He used his daughte ...
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Calendar
A calendar is a system of organizing days. This is done by giving names to periods of time, typically days, weeks, months and years. A date is the designation of a single and specific day within such a system. A calendar is also a physical record (often paper) of such a system. A calendar can also mean a list of planned events, such as a court calendar or a partly or fully chronological list of documents, such as a calendar of wills. Periods in a calendar (such as years and months) are usually, though not necessarily, synchronized with the cycle of the sun or the moon. The most common type of pre-modern calendar was the lunisolar calendar, a lunar calendar that occasionally adds one intercalary month to remain synchronized with the solar year over the long term. Etymology The term ''calendar'' is taken from , the term for the first day of the month in the Roman calendar, related to the verb 'to call out', referring to the "calling" of the new moon when it was first se ...
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Alphonse Mucha
Alfons Maria Mucha (; 24 July 1860 – 14 July 1939), known internationally as Alphonse Mucha, was a Czech painter, illustrator and graphic artist, living in Paris during the Art Nouveau period, best known for his distinctly stylized and decorative theatrical posters, particularly those of Sarah Bernhardt. He produced illustrations, advertisements, decorative panels, as well as designs, which became among the best-known images of the period. In the second part of his career, at the age of 57, he returned to his homeland and devoted himself to a series of twenty monumental canvases known as ''The Slav Epic'', depicting the history of all the Slavic peoples of the world, which he painted between 1912 and 1926. In 1928, on the 10th anniversary of the Czechoslovak declaration of independence, independence of Czechoslovakia, he presented the series to the Czech nation. He considered it his most important work. Early life Mucha was born on 24 July 1860 in the small town of Ivančice ...
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20 Minutes (France)
''20 minutes'' (pronounced ''vingt minutes'') is a free, daily newspaper aimed at commuters in France. It is published by Schibsted and . '' 20 minutos'', the Spanish version, is distributed by Schibsted and Zeta in Spain. In Switzerland, the French-language edition ''20 minutes'' and the German-language edition '' 20 Minuten'' are published by Tamedia. In 2017, it claimed that its website received 16 million unique users per month. In Greater Paris, Ipsos and CESP confirmed a circulation of 805,000 with a readership of 2,339,000. ''20 minutes'' claims that its readers are "young urban citizens (15–40 years old) that to a lesser extent consume traditional newspapers." The French ''20 minutes'' was launched in Paris on 15 March 2002, and spread to 11 other urban areas of France, including, in order of size, the cities of Marseille, Lyon, Toulouse, Nice, Nantes, Strasbourg, Montpellier, Bordeaux, Lille, Rennes and Grenoble. Each edition includes both national pages and region ...
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