Lefèvre-Utile
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Lefèvre-Utile
Lefèvre Utile, better known worldwide by the initials LU, is a French manufacturer brand of biscuits, emblematic of the city of Nantes. The brand is now part of US confectionery company Mondelēz International since 2012, after splitting of its previous owner Kraft Foods Inc., which had acquired it as part of its acquisition from Groupe Danone in 2007. The Petit-Beurre biscuit remains the flagship product alongside the Ladyfinger, Champagne, Petit four, Prince de LU, Pim's, Paille d'Or, etc. History Lefèvre-Utile was founded in Nantes, in 1846 by Jean-Romain Lefèvre. Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the "Lefèvre-Utile Biscuit Co." That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for hi ...
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Pauline Lefèvre-Utile
Pauline Isabelle Lefèvre-Utile () (30 June 1830 – 5 April 1922) founded the Lefèvre Utile (LU) company with her husband Jean-Romain Lefèvre in 1854. Early life and marriage Pauline Isabelle Utile was born on 30 June 1830 in Marle, in the department of Aisne, to Catherine Marie Adélaide (née Picart) (1798-1879) and Jean Baptiste Désiré Utile (1792-?1858), a mounted gendarme and later an annuitant following an inheritance. At the age of sixteen, her parents sent her to live with two of her aunts in Varennes-en-Argonne and work as a demoiselle de boutique (shop girl). This practice developed in the 19th century and enabled women to find work and build up their own dowries. This work enabled her to acquire the experience, skills and part of the finances that were to play a decisive role in the foundation of the LU biscuit empire. Pauline Utile married Jean-Romain Lefèvre from Meuse on 7 September 1850. They moved to Nantes and had four children: Ernest (1851-1939), Au ...
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Petit-Beurre
The Petit Beurre, or Véritable Petit Beurre, also known under the initials VPB, is a kind of shortbread from Nantes, that is best known in France in general and especially in Pays de la Loire. It is the Petit Beurre of the LU company, which has become a success worldwide. The dry cake was invented in 1886 by Louis Lefèvre-Utile in the city of Nantes and was inspired by some English products of the time. But the Petit Beurre of LU was not the first to appear, also LU does not have the exclusivity of the name. The substantive Petit Beurre is a generic term from the past; it has a hyphen and when it is plural Petit-beurre is often misspelled. It is known in Anglo-Saxon countries as the French Petit Beurre and is called "Petibör" in Turkey and "Πτι-Μπερ"/ "PteeBer" in Greece. Le Petit Beurre LU Le Petit Beurre LU was invented by Louis Lefèvre-Utile, son of Pauline Lefèvre-Utile, in 1886. A cookie cutter in the form of Petit Beurre was made on September 8, 1886. But Lou ...
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Kraft Foods Inc
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old. The company was headquartered in Northfield, Illinois, near Chicago. Kraft was listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22, 2008, replacing the American International Group. In August 2011, the company announced plans to split into a North American grocery products business and a faster-growing global snacks company. The snack company, Mondelez International Inc. is recognized as Kraft Foods' legal successor, while the grocery company was named Kraft Foods, now a part of Kraft Heinz. History Origin of the firm Kraft Foods traced its roots to the Nati ...
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Nantes
Nantes (, , ; Gallo: or ; ) is a city in Loire-Atlantique on the Loire, from the Atlantic coast. The city is the sixth largest in France, with a population of 314,138 in Nantes proper and a metropolitan area of nearly 1 million inhabitants (2018). With Saint-Nazaire, a seaport on the Loire estuary, Nantes forms one of the main north-western French metropolitan agglomerations. It is the administrative seat of the Loire-Atlantique department and the Pays de la Loire region, one of 18 regions of France. Nantes belongs historically and culturally to Brittany, a former duchy and province, and its omission from the modern administrative region of Brittany is controversial. Nantes was identified during classical antiquity as a port on the Loire. It was the seat of a bishopric at the end of the Roman era before it was conquered by the Bretons in 851. Although Nantes was the primary residence of the 15th-century dukes of Brittany, Rennes became the provincial capital after th ...
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Firmin Bouisset
Firmin Bouisset (2 September 1859 – 19 March 1925) was a French painter, poster artist and printmaker. Early life He was born on 2 September 1859 in the town of Moissac in the Tarn-et-Garonne Département in France, département in southwestern France. As an artist, Bouisset specialized in painting children subjects and did a number of illustrated books such as ''La Petite Ménagère'' (The Little Housekeeper) in 1890. Career At a time when posters were a popular form of advertising, Bouisset created posters with enduring images for a number of different French food companies such as Maggi and Lefèvre-Utile. For the latter company, he used their LU initials as an ad logo as part of an 1897 poster image for a line of butter biscuits featuring ''Petit Ecolier'' ("The Little Schoolboy"). A variation is still being used by the company today. In 1892, Bouisset was contracted by French chocolate manufacturer Menier Chocolate, Menier for an advertising poster. He used his daughte ...
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Mondelez International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise was established in 2012 when Kraft Foods was renamed Mondelez and retained its snack food business, while its grocery business was spun off to a new company called Kraft Foods, Kraft Foods Group. The name is derived from the Latin word ("world") and ''delez'', a fanciful modification of the word "delicious." The Mondelez International company manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mo ...
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Alphonse Mucha
Alfons Maria Mucha (; 24 July 1860 – 14 July 1939), known internationally as Alphonse Mucha, was a Czech painter, illustrator and graphic artist, living in Paris during the Art Nouveau period, best known for his distinctly stylized and decorative theatrical posters, particularly those of Sarah Bernhardt. He produced illustrations, advertisements, decorative panels, as well as designs, which became among the best-known images of the period. In the second part of his career, at the age of 57, he returned to his homeland and devoted himself to a series of twenty monumental canvases known as ''The Slav Epic'', depicting the history of all the Slavic peoples of the world, which he painted between 1912 and 1926. In 1928, on the 10th anniversary of the Czechoslovak declaration of independence, independence of Czechoslovakia, he presented the series to the Czech nation. He considered it his most important work. Early life Mucha was born on 24 July 1860 in the small town of Ivančice ...
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Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise was established in 2012 when Kraft Foods was renamed Mondelez and retained its snack food business, while its grocery business was spun off to a new company called Kraft Foods, Kraft Foods Group. The name is derived from the Latin word ("world") and ''delez'', a fanciful modification of the word "delicious." The Mondelez International company manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mo ...
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20 Minutes (France)
''20 minutes'' (pronounced ''vingt minutes'') is a free, daily newspaper aimed at commuters in France. It is published by Schibsted and . '' 20 minutos'', the Spanish version, is distributed by Schibsted and Zeta in Spain. In Switzerland, the French-language edition ''20 minutes'' and the German-language edition '' 20 Minuten'' are published by Tamedia. In 2017, it claimed that its website received 16 million unique users per month. In Greater Paris, Ipsos and CESP confirmed a circulation of 805,000 with a readership of 2,339,000. ''20 minutes'' claims that its readers are "young urban citizens (15–40 years old) that to a lesser extent consume traditional newspapers." The French ''20 minutes'' was launched in Paris on 15 March 2002, and spread to 11 other urban areas of France, including, in order of size, the cities of Marseille, Lyon, Toulouse, Nice, Nantes, Strasbourg, Montpellier, Bordeaux, Lille, Rennes and Grenoble. Each edition includes both national pages and region ...
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Calendar
A calendar is a system of organizing days. This is done by giving names to periods of time, typically days, weeks, months and years. A date is the designation of a single and specific day within such a system. A calendar is also a physical record (often paper) of such a system. A calendar can also mean a list of planned events, such as a court calendar or a partly or fully chronological list of documents, such as a calendar of wills. Periods in a calendar (such as years and months) are usually, though not necessarily, synchronized with the cycle of the sun or the moon. The most common type of pre-modern calendar was the lunisolar calendar, a lunar calendar that occasionally adds one intercalary month to remain synchronized with the solar year over the long term. Etymology The term ''calendar'' is taken from , the term for the first day of the month in the Roman calendar, related to the verb 'to call out', referring to the "calling" of the new moon when it was first se ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propaganda, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over ...
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