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Law Of Primacy In Persuasion
In persuasive communication, the order of the information's presentation influences opinion formation. The law of primacy in persuasion, otherwise known as a primacy effect, as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness in persuasion than the side presented subsequently. Lund presented college students with a document in support of one side of a controversial issue and then presented a second document which supported the opposite position. He found the document read first had greater influence, regardless of which position it expressed. This empirical evidence was generally accepted until 1950, when Cromwell published findings of the opposite: a recency effect in which arguments presented later had greater effectiveness in persuasion than arguments presented first. It now appears that both primacy and recency effects occur in persuasion. Theoretical background There are many different theoretical model ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frederick Hansen Lund
Frederick may refer to: People * Frederick (given name), the name Nobility Anhalt-Harzgerode *Frederick, Prince of Anhalt-Harzgerode (1613–1670) Austria * Frederick I, Duke of Austria (Babenberg), Duke of Austria from 1195 to 1198 * Frederick II, Duke of Austria (1219–1246), last Duke of Austria from the Babenberg dynasty * Frederick the Fair (Frederick I of Austria (Habsburg), 1286–1330), Duke of Austria and King of the Romans Baden * Frederick I, Grand Duke of Baden (1826–1907), Grand Duke of Baden * Frederick II, Grand Duke of Baden (1857–1928), Grand Duke of Baden Bohemia * Frederick, Duke of Bohemia (died 1189), Duke of Olomouc and Bohemia Britain * Frederick, Prince of Wales (1707–1751), eldest son of King George II of Great Britain Brandenburg/Prussia * Frederick I, Elector of Brandenburg (1371–1440), also known as Frederick VI, Burgrave of Nuremberg * Frederick II, Elector of Brandenburg (1413–1470), Margrave of Brandenburg * Frederick William, Elector ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Texas At Austin
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 graduate students and 3,133 teaching faculty as of Fall 2021, it is also the largest institution in the system. It is ranked among the top universities in the world by major college and university rankings, and admission to its programs is considered highly selective. UT Austin is considered one of the United States's Public Ivies. The university is a major center for academic research, with research expenditures totaling $679.8 million for fiscal year 2018. It joined the Association of American Universities in 1929. The university houses seven museums and seventeen libraries, including the LBJ Presidential Library and the Blanton Museum of Art, and operates various auxiliary research facilities, such as the J. J. Pickle Research Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moderation (statistics)
In statistics and regression analysis, moderation (also known as effect modification) occurs when the relationship between two variables depends on a third variable. The third variable is referred to as the moderator variable (or effect modifier) or simply the moderator (or modifier). The effect of a moderating variable is characterized statistically as an interaction; that is, a categorical (e.g., sex, ethnicity, class) or continuous (e.g., age, level of reward) variable that is associated with the direction and/or magnitude of the relation between dependent and independent variables. Specifically within a correlational analysis framework, a moderator is a third variable that affects the zero-order correlation between two other variables, or the value of the slope of the dependent variable on the independent variable. In analysis of variance (ANOVA) terms, a basic moderator effect can be represented as an interaction between a focal independent variable and a factor that sp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Need For Cognition
The need for cognition (NFC), in psychology, is a personality variable reflecting the extent to which individuals are inclined towards effortful cognitive activities. Need for cognition has been variously defined as "a need to structure relevant situations in meaningful, integrated ways" and "a need to understand and make reasonable the experiential world". Higher NFC is associated with increased appreciation of debate, idea evaluation, and problem solving. Those with a high need for cognition may be inclined towards high elaboration. Those with a lower need for cognition may display opposite tendencies, and may process information more heuristically, often through low elaboration. Need for cognition is closely related to the five factor model domain openness to experience, typical intellectual engagement, and epistemic curiosity (see below). History Cohen, Stotland and Wolfe (1955), in their work on individual differences in cognitive motivation, identified a "''need for c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chunking (psychology)
In cognitive psychology, chunking is a process by which individual pieces of an information set are bound together into a meaningful whole. The chunks, by which the information is grouped, are meant to improve short-term retention of the material, thus bypassing the limited capacity of working memory and allowing the working memory to be more efficient. A chunk is a collection of basic units that have been grouped together and stored in a person's memory. These chunks can be retrieved easily due to their coherent grouping. It is believed that individuals create higher-order cognitive representations of the items within the chunk. The items are more easily remembered as a group than as the individual items themselves. These chunks can be highly subjective because they rely on an individual's perceptions and past experiences, which are linked to the information set. The size of the chunks generally ranges from two to six items but often differs based on language and culture. Accord ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Likert Scale
A Likert scale ( , commonly mispronounced as ) is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often used interchangeably with '' rating scale'', although there are other types of rating scales. The scale is named after its inventor, psychologist Rensis Likert. Likert distinguished between a scale proper, which emerges from collective responses to a set of items (usually eight or more), and the format in which responses are scored along a range. Technically speaking, a Likert scale refers only to the former. The difference between these two concepts has to do with the distinction Likert made between the underlying phenomenon being investigated and the means of capturing variation that points to the underlying phenomenon. When responding to a Likert item, respondents specify their level of agreement or disagr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ultimate (sport)
Ultimate, originally known as ultimate Frisbee, is a non-contact team sport played with a frisbee flung by hand. Ultimate was developed in 1968 by AJ Gator in Maplewood, New Jersey. Although ultimate resembles many traditional sports in its athletic requirements, it is unlike most sports due to its focus on self-officiating, even at the highest levels of competition. The term Frisbee, often used to generically describe all flying discs, is a registered trademark of the Wham-O toy company, and thus the sport is not formally called "ultimate Frisbee", though this name is still in common casual use. Points are scored by passing the disc to a teammate in the opposing end zone. Other basic rules are that players must not take steps while holding the disc, and interceptions, incomplete passes, and passes out of bounds are turnovers. Rain, wind, or occasionally other adversities can make for a testing match with rapid turnovers, heightening the pressure of play. From its beginnings i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serial Position Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order (free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when items ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
