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Lux Radio Theater
''Lux Radio Theatre'', sometimes spelled ''Lux Radio Theater'', a classic radio anthology series, was broadcast on the NBC Blue Network (1934–35) (owned by the National Broadcasting Company, later predecessor of American Broadcasting Company BCin 1943–1945); CBS Radio network (Columbia Broadcasting System) (1935–54), and NBC Radio (1954–55). Initially, the series adapted Broadway plays during its first two seasons before it began adapting films. These hour-long radio programs were performed live before studio audiences. The series became the most popular dramatic anthology series on radio, broadcast for more than 20 years and continued on television as the ''Lux Video Theatre'' through most of the 1950s. The primary sponsor of the show was Unilever through its Lux Soap brand. Broadcasting from New York, the series premiered at 2:30 pm, October 14, 1934, on the NBC Blue Network with a production of '' Seventh Heaven'' starring Miriam Hopkins and John Boles in a fu ...
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Anthology Drama
An anthology series is a radio programming, radio, television program, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, Season (television)#Seasons.2Fseries, season, segment, or short film, short. These usually have a different cast in each episode, but several series in the past, such as ''Four Star Playhouse'', employed a permanent troupe of character actors who would appear in a different drama each week. Some anthology series, such as ''Westinghouse Studio One, Studio One'', began on radio and then expanded to television. Etymology The word comes from Ancient Greek ἀνθολογία (''anthología'', “flower-gathering”), from ἀνθολογέω (''anthologéō'', "I gather flowers"), from ἄνθος (''ánthos'', "flower") + λέγω (''légō'', "I gather, pick up, collect"), coined by Meleager of Gadara circa 60 BCE, originally as Στέφανος (στέ ...
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Columbia Broadcasting System
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global. Its headquarters is at the CBS Building in New York City. It has major production facilities and operations at the CBS Broadcast Center and the headquarters of owner Paramount Global at One Astor Plaza (both also in that city) and Television City and the CBS Studio Center in Los Angeles. It is also sometimes referred to as the Eye Network in reference to the company's trademark symbol which has been in use since 1951. It has also been called the Tiffany Network which alludes to the perceived high quality of its programming during the tenure of William S. Paley. It can also refer to some of CBS's first demonstrations of color television, which were held in the former Tiffany and Company Building in Ne ...
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Lever Brothers
Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. Lever Brothers entered the United States market in 1895 and acquired Mac Fisheries, owner of T. Wall & Sons, in 1925. Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. Its brands included "Lifebuoy", " Lux" and " Vim". Lever Brothers merged with Margarine Unie to form Unilever in 1929. History Starting with a small grocery business begun by his father, William Lever and his brother James entered the soap business in 1885 by buying a small soap works in Warrington. The brothers teamed up with a Cumbrian chemist, William Hough Watson, who became an early business partner. Watson invented the process which resulted in a new soa ...
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Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ...
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Edward Arnold (actor)
Günther Edward Arnold Schneider (February 18, 1890 – April 26, 1956) was an American actor of the stage and screen. Early life Arnold was born on February 18, 1890, in Lower East Side of New York City, the son of German immigrants Elizabeth (Ohse) and Carl Schneider. His schooling came at the East Side Settlement House. Acting career Stage Arnold was interested in acting ever since he appeared on stage as Lorenzo in The Merchant of Venice at age 12. He made his professional stage debut in 1907 and had important roles in several plays on Broadway in the 1920s and 1930s. Among them is the 1927 revival of ''The Jazz Singer'', with Arnold as the second lead to the star, George Jessel. Film He found work as an extra for Essanay Studios and World Studios, before landing his first significant role in 1916's '' The Misleading Lady''. He returned to the stage in 1919, and did not appear in movies again until his talkie debut in ''Okay America!'' (1932). He recreated one o ...
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Leslie Howard
Leslie Howard Steiner (3 April 18931 June 1943) was an English actor, director and producer.Obituary ''Variety'', 9 June 1943. He wrote many stories and articles for ''The New York Times'', ''The New Yorker'', and '' Vanity Fair'' and was one of the biggest box-office draws and movie idols of the 1930s. Active in both Britain and Hollywood, Howard played Ashley Wilkes in ''Gone with the Wind'' (1939). He had roles in many other films, often playing the quintessential Englishman, including ''Berkeley Square'' (1933), ''Of Human Bondage'' (1934), ''The Scarlet Pimpernel'' (1934), ''The Petrified Forest'' (1936), ''Pygmalion'' (1938), ''Intermezzo'' (1939), '' "Pimpernel" Smith'' (1941), and ''The First of the Few'' (1942). He was nominated for the Academy Award for Best Actor for ''Berkeley Square'' and ''Pygmalion''. Howard's World War II activities included acting and filmmaking. He helped to make anti-German propaganda and shore up support for the Allies—two years after hi ...
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Clark Gable
William Clark Gable (February 1, 1901November 16, 1960) was an American film actor, often referred to as "The King of Hollywood". He had roles in more than 60 motion pictures in multiple genres during a career that lasted 37 years, three decades of which was as a leading man. Gable died of a heart attack at the age of 59; his final on-screen appearance was as an aging cowboy in '' The Misfits'', released posthumously in 1961. Born and raised in Ohio, Gable traveled to Hollywood where he began his film career as an extra in silent films between 1924 and 1926. He progressed to supporting roles for Metro-Goldwyn-Mayer, and his first leading role in ''Dance, Fools, Dance'' (1931) was alongside Joan Crawford, who requested him for the part. His role in the romantic drama '' Red Dust'' (1932) with reigning sex symbol Jean Harlow, made him MGM's biggest male star. Gable won the Academy Award for Best Actor for Frank Capra's romantic comedy ''It Happened One Night'' (1934), co-starring C ...
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Marlene Dietrich
Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; 27 December 1901 – 6 May 1992) was a German and American actress and singer whose career spanned from the 1910s to the 1980s. In 1920s Berlin, Dietrich performed on the stage and in silent films. Her performance as Lola-Lola in Josef von Sternberg's ''The Blue Angel'' (1930) brought her international acclaim and a contract with Paramount Pictures. She starred in many Hollywood films, including six iconic roles directed by Sternberg: ''Morocco'' (1930) (her only Academy Award nomination), ''Dishonored'' (1931), '' Shanghai Express'' and ''Blonde Venus'' (both 1932), ''The Scarlet Empress'' (1934) and '' The Devil Is a Woman'' (1935), ''Desire'' (1936) and ''Destry Rides Again'' (1939). She successfully traded on her glamorous persona a ...
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John Boles (actor)
John Boles (October 28, 1895 – February 27, 1969) was an American singer and actor best known for playing Victor Moritz in the 1931 film ''Frankenstein''. Early life Boles was born in Greenville, Texas to a middle-class family. He graduated from the University of Texas in 1917.Boles' obituary in the ''Chicago Tribune'' says, "World War I interrupted his pre-medical studies at the University of Texas. He never went back." Boles served in the intelligence service of the U.S. Army during World War I. He returned to Greenville, where he was selected by an out-of-town producer to act in an opera at the King Opera House. This experience convinced John that he preferred music and the stage to the preference of his parents, who wanted him to pursue a medical degree. While en route to a career as actor and singer, Boles earned a living by teaching French and singing in a high school in New York state and working as business manager and interpreter for a one-year tour of Europe by a ...
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Miriam Hopkins
Ellen Miriam Hopkins (October 18, 1902 – October 9, 1972) was an American actress known for her versatility. She first signed with Paramount Pictures in 1930. Her best-known roles included a pickpocket in Ernst Lubitsch's romantic comedy '' Trouble in Paradise'', bar singer Ivy in Rouben Mamoulian's '' Dr. Jekyll and Mr. Hyde'' and the titular character in the controversial drama ''The Story of Temple Drake''. She received a nomination for the Academy Award for Best Actress for the 1935 film ''Becky Sharp'', by which she earned the distinction of being the first performer nominated for a performance in a color picture, and a Golden Globe nomination for ''The Heiress''. She co-starred with Joel McCrea in five films. Her long-running feud with actress Bette Davis was publicized for effect. Hopkins later became a pioneer of TV drama. She was considered a distinguished hostess in Hollywood and moved in intellectual and creative circles. Early life Hopkins was born in Savannah, Ge ...
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7th Heaven (1927 Film)
''7th Heaven'' (also known as ''Seventh Heaven'') is a 1927 American silent romantic drama directed by Frank Borzage, and starring Janet Gaynor and Charles Farrell. The film is based upon the 1922 play '' Seventh Heaven'', by Austin Strong and was adapted for the screen by Benjamin Glazer. ''7th Heaven'' was initially released as a standard silent film in May 1927. On September 10, 1927, Fox Film Corporation re-released the film with a synchronized Movietone soundtrack with a musical score and sound effects. Upon its release, ''7th Heaven'' was a critical and commercial success and helped to establish Fox Film Corporation as a major studio. It was one of the first of three films to be nominated for the Academy Award for Best Picture (then called "Outstanding Picture") at the 1st Academy Awards held on May 16, 1929. Janet Gaynor won the first Academy Award for Best Actress for her performance in the film (she also won for her performances in 1927's '' Sunrise: A Song of Two Huma ...
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Lux (soap)
LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa. History Origins and history The brand was founded by the firm Lever Brothers, now known as Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ..., in 1899. Advertising history Lux Soap was introduced to America in 1925 by the Lever Brothers. It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. The Thompson agency then began a campaign in 1928 to get endorsements from Hollywood actresses, by sending 425 actresses cases of Lux Soap. It received 414 endorsements in return, leading them to claim tha ...
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