Lucia A. Reisch
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Lucia A. Reisch
Lucia A. Reisch is a German behavioural economist and social scientist by training and the El-Erian Professor of Behavioural Economics and Policy at the University of Cambridge since September 2021. Since April 2022 the Professorship is located at the Cambridge Judge Business School. Before joining Cambridge, she was a professor at Copenhagen Business School (CBS). She also holds an honorary Leibniz Professorship froLeibniz Institute for Prevention Researchin Bremen as well as a Guest Professorship from Zeppelin University, Friedrichshafen.   Early life and education After having studied economics and social science at the University of Hohenheim (with semesters at UCLA), Reisch graduated in 1988. In 1994 she received her doctorate in economics also from the University of Hohenheim. Career Reisch has served as a lecturer at the University of Hohenheim, Technical University of Munich and gave guest lectures at the University of St Gallen (CH) and University of Aarhus / Aarh ...
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Behavioural Economics
Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals or institutions, such as how those decisions vary from those implied by classical economic theory. Behavioral economics is primarily concerned with the bounds of rationality of economic agents. Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. The study of behavioral economics includes how market decisions are made and the mechanisms that drive public opinion. The concepts used in behavioral economics today can be traced back to 18th-century economists, such as Adam Smith, who deliberated how the economic behavior of individuals could be influenced by their desires. The status of behavioral economics as a subfield of economics is a fairly recent development; the breakthroughs that laid the foundation for it were published through the last three decades of the 20th century. Behavior ...
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