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Lippincott (brand Consultancy)
Lippincott is an American brand strategy and design company. Based in New York City, it is part of the Oliver Wyman Group, a business unit of Marsh & McLennan Companies. History Lippincott was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn, NY. After Dohner's sudden death in December of that year, the name was changed to J. Gordon Lippincott & Associates. In the late 1940s, Lippincott joined forces with Walter P. Margulies, and the firm was renamed Lippincott & Margulies. Works The company's early design work included the Campbell Soup Company's red-and-white can, the FTD Mercury logo, the Betty Crocker spoon, the ''G'' on General Mills products, and adaptations of the Coca-Cola logo. In 1947, automobile designer Preston Tucker hired J. Gordon Lippincott & Associates to replace automotive designer Alex Tremulis in the body development of the 1948 Tucker Sedan. The Lippincott team designe ...
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Partnership
A partnership is an agreement where parties agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations. Organizations may partner to increase the likelihood of each achieving their mission and to amplify their reach. A partnership may result in issuing and holding equity or may be only governed by a contract. History Partnerships have a long history; they were already in use in medieval times in Europe and in the Middle East. According to a 2006 article, the first partnership was implemented in 1383 by Francesco di Marco Datini, a merchant of Prato and Florence. The Covoni company (1336–40) and the Del Buono-Bencivenni company (1336–40) have also been referred to as early partnerships, but they were not formal partnerships. In Europe, the partnerships contributed to the Commercial Revolution which started in the 13th century. In the 15th century ...
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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's ''Online Etymology Dictionary'' states that the first surviving written record of the term 'logo' dates back to 1937, and that the term was "probably a shortening of logogram". Histo ...
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Korean Air
Korean Air Lines Co., Ltd. (KAL; ) is the flag carrier of South Korea and its largest airline based on fleet size, international destinations, and international flights. It is owned by the Hanjin, Hanjin Group. The present-day Korean Air traces its history to March 1, 1969, when the Hanjin group acquired government-owned Korean Air Lines, which had operated since June 1962. Korean Air is a founding member of SkyTeam airline alliance, alliance and SkyTeam Cargo. As of 2024, it is one of the 10 airlines ranked Skytrax#The World's 5-star Airlines, 5-star airline by Skytrax, and the top 20 airlines in the world in terms of passengers carried and is also one of the top-ranked international cargo airlines. Korean Air's international passenger division and related subsidiary cargo division together serve 126 cities in 44 countries. Its domestic division serves 13 destinations. The airline's global headquarters is located in Seoul, South Korea. The airline had approximately 20,540 em ...
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Cygames
is a Japanese video game development studio established in 2011 by CyberAgent. Mobile and e-commerce company DeNA acquired a 24% stake in the studio in 2012, and Nintendo acquired another 5% stake in 2018, leaving CyberAgent with 69% of the shares and as such, they are the parent company of Cygames. From its formation, the company produced mobile games, initially on the Mobage platform, and from 2013 on Android (operating system), Android and iOS. The company headquarters is located in Tokyo while other divisions are located in Osaka and Saga (city), Saga in Japan and Seoul, South Korea. Key Intellectual property, IPs include ''Uma Musume Pretty Derby'' (2021), ''Princess Connect! Re:Dive'' (2018), ''Shadowverse'' (2016), ''Granblue Fantasy'' (2014), ''The Idolmaster Cinderella Girls'' (2011, with Bandai Namco Entertainment), and ''Rage of Bahamut'' (2011). The company began development of console games in 2015. In 2016, Cygames announced the establishment of an anime studio Cyg ...
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Nokia
Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1865. Nokia's main headquarters are in Espoo, Finland, in the Helsinki metropolitan area, but the company's actual roots are in the Tampere region of Pirkanmaa.HS: Nokian juuret ovat Tammerkosken rannalla
(in Finnish)
In 2020, Nokia employed approximately 92,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Nasdaq Helsinki and New York Stock Exchange. It was the world's 415th-largest company ...
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Infiniti
(stylized in all caps) is the luxury vehicle division of the Japanese automaker Nissan. The brand began on November 8, 1989, initially in North America. The marketing network for Infiniti vehicles included dealers in over 50 countries in the 2010s. As of 2020, there were 25 markets served by new car dealers, primarily North America, China, Taiwan, and the Middle East. According to Nissan, the Infiniti logo is a stylized representation of a road extending to the horizon—and of Mount Fuji, reflecting its Japanese origins. History The beginning The Infiniti brand was introduced in the United States in 1989 to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissan's mainstream offering, and partially influenced by the Plaza Accord of 1985. The brand was created around the same time other automaker rivals Toyota and Honda developed their Lexus and Acura premium brands, respectively. As the Japanese government invoked voluntary e ...
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Baskin-Robbins
Baskin-Robbins, Inc. is an American multinational chain of ice cream and cake specialty store, specialty shops owned by Inspire Brands. Baskin-Robbins was formed in 1945 by Burt Baskin and Irv Robbins in Glendale, California.Our History
". Baskin-Robbins' web site. Accessed 25 Feb. 2013.
Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores, with more than 7,800 locations. The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson ...
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Red Lobster
Red Lobster Hospitality, LLC is an American casual dining restaurant chain headquartered in Orlando, Florida. The company has operations across most of the United States (including Puerto Rico), and Canada, as well as in Ecuador, Japan, Mexico, and Thailand. Golden Gate Capital was Red Lobster's parent company after it was acquired from Darden Restaurants on July 28, 2014. Seafood supplier Thai Union acquired a 25 percent stake in the company in 2016 for a reported $575 million and in 2020 purchased the remaining portion from GGC. In May 2024, Red Lobster closed at least 99 of its restaurants and then filed for Chapter 11 bankruptcy protection after securing over $100 million in financing commitments from its lenders. The company has also entered a stalking horse agreement to sell itself and have its lenders manage it. History Formation and growth The first Red Lobster restaurant was opened on January 18, 1968, in Lakeland, Florida, by entrepreneurs Bill Darden and Charley Wo ...
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Pizza Hut
Pizza Hut, LLC is an American multinational pizza restaurant chain and international franchise founded in 1958 in Wichita, Kansas, by brothers Dan and Frank Carney. The chain, headquartered in Plano, Texas, operates 19,866 restaurants worldwide as of 2023. While studying at Wichita State University, the Carneys opened their first location, which quickly expanded to six outlets within a year. The brand began franchising in 1959, and its distinctive building style was designed by Chicago architect George Lindstrom in 1963. Pizza Hut experienced significant growth, including the acquisition by PepsiCo in 1977, followed by a spin-off into Tricon Global Restaurants, Inc., later renamed Yum! BrandsYum! Brands Form 10-K 2019
() Yum! Brands. Form 10-K. Retrieved May 13, 2020.
in ...
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Amtrak
The National Railroad Passenger Corporation, Trade name, doing business as Amtrak (; ), is the national Passenger train, passenger railroad company of the United States. It operates intercity rail service in 46 of the 48 contiguous United States, contiguous U.S. states and three Provinces and territories of Canada, Canadian provinces. ''Amtrak'' is a portmanteau of the words ''America'' and ''track.'' Founded in 1971 as a Quasi-corporation, quasi-public corporation to operate many U.S. passenger rail routes, Amtrak receives a combination of state and federal subsidies but is managed as a for-profit corporation, for-profit organization. The company's headquarters is located one block west of Washington Union Station, Union Station in Washington, D.C. Amtrak is headed by a Board of Directors, two of whom are the United States Secretary of Transportation, secretary of transportation and chief executive officer (CEO) of Amtrak, while the other eight members are nominated to serve a ...
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American Express
American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan. Amex is the fourth-largest card network globally based on purchase volume, behind China UnionPay, Visa Inc., Visa, and Mastercard. 141.2 million Amex cards were in force worldwide as of December 31, 2023, with an average annual spend per card member of US$24,059. That year, Amex handled over $1.7 trillion in purchase volume on its network. Amex is list of largest banks in the United States, the 16th largest US bank, with a total of US$270 billion in assets or 1.1% of all assets insured by the Federal Deposit Insurance Corporation, FDIC. It is ranked 77th on the Fortune 500, ''Fortune'' 500 and 28th on the list of the most valuable brands by ''Forbes''. In 2023, it was ra ...
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Del Monte Foods
Del Monte Foods Inc. ( trading as Del Monte Foods) is an American food production and distribution company and subsidiary of NutriAsia, headquartered in Walnut Creek, California. Del Monte Foods is one of the largest producers, distributors and marketers of branded processed food for the U.S. retail market, generating approximately $1.73 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Kitchen Basics, Joyba, and Take Root. Greg Longstreet is the current chief executive officer of Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food. In 2014, Del Monte Foods Inc. was acquired by the Philippines' Campos Group-owned Del Monte Pacific Limited in an acquisition deal that cost US$1.67 billion. The pet food division of Del Monte Foods Inc. was not part of the deal and continued to operate as a separate company under the na ...
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