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Letraset
Letraset was a company known mainly for manufacturing sheets of typefaces and other artwork elements using the dry transfer method. Letraset has been acquired by the Colart group and become part of its subsidiary Winsor & Newton. Corporate history Letraset was founded in London in 1959, with the launch of the Letraset Type Lettering System. In 1961, Letraset came out with their dry transfer lettering system, which pioneered the technique. Starting in 1964, Letraset also applied the dry rub-down transfer technique to create a children's game called Action Transfers, which would later develop into Kalkitos (marketed by Gillette) and many other series of transferable figures that were very popular up to the 1980s.LETRASET was squired by the Swedish stationary company Esselte until 2000 when it was sold to a Management buyout headed up by Martin Gibbs and Michael Travers. Eventually sold to ColArt in 2012. Seeing a decline in the sales of its materials in the early 1990s, Letrase ...
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Kalkitos
Action Transfers, also known as rub-on transfers, were an art-based children's pastime that was extremely popular throughout the world from the 1960s to the 1980s. They consisted of a printed cardboard background image and a transparent sheet of coloured dry transfer figures of people, animals, vehicles, weapons, explosions and so on. These transfers were supposed to be applied to the background scene by rubbing the top surface of the transparent sheet with a hard object or stylus; typically, this would mean a ball-point pen or a pencil; the figure would thereby be transferred from its sheet to the background. Since it was not customary to determine exactly where the transfers should be applied, surreal or comic effects could be achieved—whether deliberately or inadvertently—by juxtaposing the transfers and the background inappropriately. It was also possible to apply the transfer figures elsewhere than on the supplied background, and conversely it is quite common to come across ...
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Action Transfers
Action Transfers, also known as rub-on transfers, were an art-based children's pastime that was extremely popular throughout the world from the 1960s to the 1980s. They consisted of a printed cardboard background image and a transparent sheet of coloured dry transfer figures of people, animals, vehicles, weapons, explosions and so on. These transfers were supposed to be applied to the background scene by rubbing the top surface of the transparent sheet with a hard object or stylus; typically, this would mean a ball-point pen or a pencil; the figure would thereby be transferred from its sheet to the background. Since it was not customary to determine exactly where the transfers should be applied, surreal or comic effects could be achieved—whether deliberately or inadvertently—by juxtaposing the transfers and the background inappropriately. It was also possible to apply the transfer figures elsewhere than on the supplied background, and conversely it is quite common to come across ...
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Charlotte Sans
Charlotte Sans is a humanist sans-serif typeface designed by Michael Gills in 1992 as part of a larger family called Charlotte, which includes a related serif text face. The face was designed for Letraset. Charlotte Sans bears comparison with Eric Gill's 1927 face Gill Sans, sharing several humanist sans-serif characteristics: a double-story roman a and g, and a single-story lowercase italic a. Charlotte Sans has a tapered glyphic stroke in the t. Terminals in vertical strokes are not parallel to the baseline but instead cut at an angle. Similarities can be seen with Syntax and FF Scala Sans. The overall stroke width is varied, and rhythmic is seen especially in the serif version of the face, which was inspired by the types of 18th-century punch-cutter Pierre-Simon Fournier Pierre-Simon Fournier (15 September 1712 – 8 October 1768) was a French mid-18th century punch-cutter, typefounder and typographic theoretician. He was both a collector and originator of types. Fournier's c ...
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International Typeface Corporation
The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging. History The company was founded to design, license and market typefaces for filmsetting and computer set types internationally. The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for digital typesetting use and produced in families of different weights. Although it is claimed that the designers took care to preserve the style and character of the original typefaces, several ITC revivals, such as ITC Bookman and ITC Garamond in particular, have received criticism that the end result was related in name only to the original faces. Among the company's notable type designers was Ed Benguiat, the creator of Tif ...
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Dry Transfer
Dry transfers (also called rub-ons or rubdowns) are decals that can be applied without the use of water or other solvent. The decal itself is on a backing material such as paper or plastic sheeting much like a transparency. The dry transfer is placed in the desired location with the backing side up. The decal is then applied by burnishing the backing with a stylus or similar object such as a ballpoint pen. The contact side of the decal includes a pressure-sensitive adhesive; the combination of heat and pressure causes the decal to stick more strongly to the new surface than to the backing. When the backing is removed, the decal remains. This allows for ink only where needed even if the pattern is delicate, because the backing supports the decal while it is being applied. Dry transfers are used in manual technical drawing when standard graphic elements such as title blocks, forms, patterned lines, shading, piping or electronic schematic symbols need to be repetitively used. Use ...
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Colart
Colart, or the Colart Group, is a large international supplier of art materials, with subsidiaries and brands such as Winsor & Newton, Liquitex and Lefranc & Bourgeois.ColArt Warehouse Management System
Central Systems & Automation Ltd. Retrieved 3 November 2016.
The brands
ColArt. Retrieved 3 November 2016.
The group's head office is situated in . Colart was established in 1992 as a wholly-owned subsidiary for the art materials segment of AB Wilh. Becker. As such it is also a wholly-owned second-tier subsidiary of
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Ashford, Kent
Ashford is a town in the county of Kent, England. It lies on the River Stour, Kent, River Great Stour at the southern or Escarpment, scarp edge of the North Downs, about southeast of central London and northwest of Folkestone by road. In the 2011 census, it had a population of 74,204. The name comes from the Old English ''æscet'', indicating a Ford (crossing), ford near a Clumping (biology), clump of Fraxinus, ash trees. It has been a market town since the Middle Ages, and a regular market continues to be held. St Mary's Parish Church, Ashford, St Mary's Parish Church has been a local landmark since the 13th century, and expanded in the 15th. Today, the church functions in a dual role as a centre for worship and entertainment. The arrival of the railways from the mid 19th century onwards, created a significant source of employment contributing to the town's growth as a rail hub at the centre of five distinct railway lines. The high speed rail line (High Speed 1, HS1 High Sp ...
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Martin Wait
Martin Wait (1942–2012) was a British font designer and graphic designer. He was best known for his work for Letraset, which created dry transfer lettering used on advertising and other lettering projects. Wait was born in Forest Gate in London and attended Lister Community School in Plaistow. Despite having dyslexia, he created custom lettering for advertising, including logos for Tetley's, the '' Radio Times'', Fox's Glacier Mints and Alpen cereal. He later came to design fonts for Letraset and Monotype, often in the script typeface Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are generally used for display or trade printing, rather than for extended body text in the Latin alphabet. Some Greek alphabet typefaces, especially ... genre. References External links Personal website(archived from 2005) Lettering website(archived from 2010) {{DEFAULTSORT:Wait, Martin 1942 births 2012 deaths British typographers and t ...
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Lettering
Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition., Lettering is created as an image, with letters that are meant to be used in a unique configuration. Lettering words do not always translate into alphabets that can later be used in a typeface, since they are created with a specific word in mind., Examples Lettering includes that used for purposes of blueprints and comic books, as well as decorative lettering such as sign painting and custom graphics. For instance; on posters, for a letterhead or business wordmark, lettering in stone, lettering for advertisements, tire lettering, fileteado, graffiti, or on chalkboards. Lettering may be drawn, incised, applied using stencils, using a digital medium with a stylus, or a vector program. L ...
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Graphic Designers
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable. Qualifications Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative prototyping and user testing can be used to determine the success or failure of a visual solution. Approaches to a communications problem are developed in the context of an audience and a me ...
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Architects
An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that have human occupancy or use as their principal purpose. Etymologically, the term architect derives from the Latin ''architectus'', which derives from the Greek (''arkhi-'', chief + ''tekton'', builder), i.e., chief builder. The professional requirements for architects vary from place to place. An architect's decisions affect public safety, and thus the architect must undergo specialized training consisting of advanced education and a ''practicum'' (or internship) for practical experience to earn a license to practice architecture. Practical, technical, and academic requirements for becoming an architect vary by jurisdiction, though the formal study of architecture in academic institutions has played a pivotal role in the development of the ...
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Commercial Artist
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting sale and interest of products, services, and ideas. It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience. People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs. Skills Commerc ...
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