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Lemmings (advertisement)
''Lemmings'' was a television commercial that launched the "Macintosh Office" by Apple Computer in the United States, in January 1985, a year after the introduction of the Apple Macintosh in 1984. It was aired during the 1985 Super Bowl, a year after the Apple Super Bowl commercial, ''1984''. The ''Lemmings'' commercial was a major failure, unlike ''1984'', and was widely seen as insulting to potential customers. Apple did not air another commercial during the Super Bowl until the ''Hal'' commercial in 1999. The advertisement's name refers to an urban legend that lemmings periodically commit mass suicide. To the soundtrack of a whistled, discordant and down-tempo version of "Heigh-Ho "Heigh-Ho" is a song from Walt Disney's 1937 animated film ''Snow White and the Seven Dwarfs'', written by Frank Churchill (music) and Larry Morey (lyrics). It is sung by the group of Seven Dwarfs as they work at a mine with diamonds and rubie ...", a long line of blindfolded office workers slowl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh Office
The Macintosh Office was an effort by Apple Computer to design an office-wide computing environment consisting of Macintosh computers, a local area networking system, a file server, and a networked laser printer. Apple announced Macintosh Office in January 1985 with a poorly received sixty-second Super Bowl commercial dubbed ''Lemmings''. In the end, the file server would never ship and the Office project would be cancelled. However, the AppleTalk networking system and LaserWriter printer would be hugely successful in launching the desktop publishing revolution. History Previous efforts Macintosh Office was the company's third attempt to enter into the business environment as a serious competitor to IBM. Following the success of the Apple II personal computer, Apple first sought to enter into the lucrative professional business market with the Apple III. A high-end computer with features geared toward the business professional, it suffered from many technical problems which pl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Computer
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user interfaces, in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Macintosh
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The first Mac was released in 1984, and was advertised with the highly-acclaimed "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinvigorated with the introduction of popular high-end Macs and the ongoing Apple s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game is played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the Vince Lombardi Trophy, named for the coach who won the first two Super Bowls. Due to the NFL restricting use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is played is often referred to as "Super Bowl Sunday" or simply "Super Sunday". The game was created as part of a 1966 merger agreement between the NFL and the competing American Football League (AFL) to have their best teams compete for a champi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1984 (advertisement)
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS. In one interpretation of the commercial, "1984" used the unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a stylized line drawing of Apple’s Macintosh computer on it) as a means of saving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urban Legend
An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family member, often with horrifying, humorous, or cautionary elements. These legends can be entertaining but often concern mysterious peril or troubling events, such as disappearances and strange objects or entities. Urban legends may confirm moral standards, reflect prejudices, or be a way to make sense of societal anxieties. Urban legends in the past were most often circulated orally, but now can also be spread by any media. This includes newspapers, mobile news apps, e-mail, and most often, social media. Some urban legends have passed through the years/decades with only minor changes, in where the time period takes place. Generic urban legends are often altered to suit regional variations, but the lesson or moral remains majorly the same. Or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lemming
A lemming is a small rodent, usually found in or near the Arctic in tundra biomes. Lemmings form the subfamily Arvicolinae (also known as Microtinae) together with voles and muskrats, which form part of the superfamily Muroidea, which also includes rats, mice, hamsters, and gerbils. In popular culture, a longstanding myth holds that they exhibit herd mentality and jump off cliffs, committing mass suicide. Description and habitat Lemmings measure around in length and weigh around . Lemmings are quite rounded in shape, with brown and black, long, soft fur. They have a very short tail, a stubby, hairy snout, short legs, and small ears. They have a flattened claw on the first digit of their front feet, which helps them to dig in the snow. They are herbivorous, feeding mostly on mosses and grasses. They also forage through the snow surface to find berries, leaves, shoots, roots, bulbs, and lichens. Lemmings choose their preferred dietary vegetation disproportionately to its occurrenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heigh-Ho
"Heigh-Ho" is a song from Walt Disney's 1937 animated film ''Snow White and the Seven Dwarfs'', written by Frank Churchill (music) and Larry Morey (lyrics). It is sung by the group of Seven Dwarfs as they work at a mine with diamonds and rubies, and is one of the best-known songs in the film. It is also the first appearance of the seven dwarfs. The other Dwarf Chorus songs are " Bluddle-Uddle-Um-Dum" (the washing-up song) and " The Silly Song". The expression "heigh-ho" was first recorded in 1553 and is defined as an expression of "yawning, sighing, languor, weariness, disappointment". Eventually, it blended meanings with the similarly spelled "hey-ho". The phrase "hey-ho" first appeared in print in 1471, according to the ''Oxford English Dictionary'', which says it has nautical origins, meant to mark the rhythm of movement in heaving or hauling. The song was recorded by Horace Heidt and his Brigadiers, with vocal chorus sung by The Kings and Glee Club, for Brunswick Records ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Television Commercials
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * Ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
