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Legacy Tobacco Documents Library Multimedia Collection
The Multimedia Collection in the Legacy Tobacco Documents Library at the University of California, San Francisco contains more than 7,500 tobacco industry video and audio tapes including recordings of focus groups, internal corporate meetings, depositions of tobacco industry employees, Congressional hearings, corporate communications, and commercials. Funded by a grant from the California Tobacco Related Disease Research Program (TRDRP), UCSF Library staff collects multimedia materials housed at the Minnesota Tobacco Documents Depository, Roswell Park Comprehensive Cancer Center, and Guildford depository in the UK. Many of these videos and audio recordings have been uploaded to thUCSF Tobacco Industry VideosanAudio Recordings Collectionat the Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software ...
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Multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices, either on demand or in real time (streaming). In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web. Terminology The term ''multimedia'' was ...
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Legacy Tobacco Documents Library
The University of California, San Francisco (UCSF) Truth Tobacco Industry Documents (formerly known as Legacy Tobacco Documents Library) is a digital archive of tobacco industry documents, funded by Truth Initiative and created and maintained by the University of California, San Francisco. The Library is a part of the larger UCSF Industry Documents Library which also includes the Drug Industry Document Archive, the Food Industry Documents Archive and the Chemical Industry Documents Archive. TTID contains over 14 million documents produced by major tobacco companies and organizations, many of them internal strategic memoranda made public as a consequence of the Tobacco Master Settlement Agreement. The documents deal with the tobacco industry's advertising, manufacturing, marketing, sales, and scientific research activities for the last century. Researchers, journalists, students, and activists interested in tobacco control issues and public health policies use the Library extens ...
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University Of California, San Francisco
The University of California, San Francisco (UCSF) is a public land-grant research university in San Francisco, California. It is part of the University of California system and is dedicated entirely to health science and life science. It conducts research and teaching in medical and biological sciences. UCSF was founded as Toland Medical College in 1864. in 1873, it became affiliated with the University of California as its Medical Department. In the same year, it incorporated the California College of Pharmacy and in 1881 it established a dentistry school. Its facilities were located in both Berkeley and San Francisco. In 1964, the school gained full administrative independence as a campus of the UC system, headed by its own chancellor, and in 1970 it gained its current name. Historically based at Parnassus Heights with satellite facilities throughout the city, UCSF developed a second major campus in the newly redeveloped Mission Bay district in the early 2000s. '' U.S. N ...
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Tobacco Industry
The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any warm, moist environment, which means it can be farmed on all continents except Antarctica. According to the WHO Framework Convention on Tobacco Control, the "tobacco industry" encompasses tobacco manufacturers, wholesale distributors and importers of tobacco products. This evidence-based treaty expects its 181 ratified member states to implement public health policies with respect to tobacco control "to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke." Tobacco, one of the most widely used addictive substances in the world, is a plant native to the Americas and historically one of the most important crops grown by Ameri ...
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Focus Groups
A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discuss ...
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Congressional Hearings
A United States congressional hearing is the principal formal method by which United States congressional committees collect and analyze information in the early stages of legislative policymaking. Whether confirmation hearings (a procedure unique to the United States Senate), legislative, oversight, investigative, or a combination of these, all hearings share common elements of preparation and conduct. Hearings usually include oral testimony from witnesses and questioning of the witnesses by members of Congress. George B. Galloway termed congressional hearings a goldmine of information for all the public problems of the United States. A leading authority on U.S. government publications has referred to the published hearings as "the most important publications originating within Congress." The Senate Library in a similar vein noted "Hearings are among the most important publications originating in Congress."''Cumulative Index of Congressional Committee Hearings (Not Confidential in ...
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UCSF Library
The UCSF Library is the library of the University of California, San Francisco. It is one of the world's foremost libraries in the health sciences. Facilities The main branch (Kalmanovitz Library) is located at the Parnassus campus, with secondary locations at the Mission Bay campus in the Rutter Center and Mission Hall. Additionally, the library is affiliated with the ZSFG Library at the Zuckerberg San Francisco General Hospital, the Fishbon Memorial Library at UCSF Medical Center, the UCSF Fresno Medical Library at UCSF Fresno Medical Education Program, the UCSF Patient Health Library at Mount Zion Medical Center, the Medical Library at Benioff Children's Hospital Oakland, and the Veterans Affairs Medical Center Library at the San Francisco VA Medical Center. Art The main branch hosts artwork by Hiroshige, Georges Mathieu, Helaman Ferguson, Fred Reichman, R.C. Gorman, Bill Woodrow, Robert Cremean, and Sarah Sze. Archives and Special Collections The UCSF Archives and Special ...
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Roswell Park Comprehensive Cancer Center
Roswell Park Comprehensive Cancer Center is a cancer research and treatment center located in Buffalo, New York. Founded by surgeon Roswell Park in 1898, the center was the first in the United States to specifically focus on cancer research. The center is usually called Roswell Park in short form. The center, which conducts clinical research on cancer as well as the development new drugs, provides advanced treatment for all forms of adult and pediatric cancer, and serves as a member of the National Comprehensive Cancer Network. Roswell Park Comprehensive Cancer Center is currently the only upstate New York facility to hold the National Cancer Institute designation of "comprehensive cancer center". The Roswell Park campus, spread out in 15 separate buildings of approximately two million square feet, occupies on the Buffalo Niagara Medical Campus (BNMC) in downtown Buffalo, and includes of space equally distributed between clinical programs and research/education functions. A sep ...
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Internet Archive
The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, movies/videos, moving images, and millions of books. In addition to its archiving function, the Archive is an activist organization, advocating a free and open Internet. , the Internet Archive holds over 35 million books and texts, 8.5 million movies, videos and TV shows, 894 thousand software programs, 14 million audio files, 4.4 million images, 2.4 million TV clips, 241 thousand concerts, and over 734 billion web pages in the Wayback Machine. The Internet Archive allows the public to upload and download digital material to its data cluster, but the bulk of its data is collected automatically by its web crawlers, which work to preserve as much of the public web as possible. Its web archiving, web archive, the Wayback Machine, contains hu ...
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Tobacco Advertising
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban. Effects The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads ...
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Smoking In The United States
Tobacco has a long history in the United States. Tobacco distribution is measured in the United States using the term, "tobacco outlet density." An estimated 34.3 million people, or 14% of all adults (aged 18 years or older), in the United States smoked cigarettes in 2015. By state, in 2015, smoking prevalence ranged from between 9.1% and 12.8% in Utah to between 23.7% and 27.4% in West Virginia. By region, in 2015, smoking prevalence was highest in the Midwest (18.7%) and South (15.3%) and lowest in the West (12.4%). Men tend to smoke more than women. In 2015, 16.7% of men smoked compared to 13.6% of women. In 2018, 13.7% of U.S. adults were smokers. Cigarette smoking is the leading cause of preventable death in the United States, accounting for approximately 443,000 deaths, or 1 of every 5 deaths, in the United States each year. Cigarette smoking alone has cost the United States $96 billion in direct medical expenses and $97 billion in lost productivity per year or an average ...
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