Killing Us Softly
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Killing Us Softly
''Killing Us Softly 4: Advertising’s Image of Women'' is an American documentary based on a lecture by Jean Kilbourne and is produced and distributed by the Media Education Foundation. The documentary, first released in 1979 and since revised and updated three times, focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies. The two most recent updates, ''Killing Us Softly 3'' and ''Killing Us Softly 4'', were produced by the Media Education Foundation and directed by Sut Jhally. Using modern print and television advertisements, the films make connections between unrealistic media portrayals of women and problems such as "eating disorders, men's violence against women, and the political backlash against feminism." Overview Kilbourne is critical of the advertising industry, accusing it of misconduct. She argues that the superficial, objectifying and unreal portraya ...
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Sut Jhally
Sut Jhally (b. 1955) is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption. He is the producer of over 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.Sut Jhally lecture topics
Professor Sut Jhally, PhD.
The Media Education Foundation (MEF) is a non-profit established in 1992 which "produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media." Their aim is to inspire students to think critically and in new ways about the hyper-mediated world around them. Also the author of 6 books and numerous scholarly and popular articles, Jhally is a public speaker and ...
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Amy Richards
Amelia "Amy" Richards (born February 9, 1970) is an American activist, organizer, writer, television producer, feminist, and art historian, currently residing in New York. She graduated from Barnard College in 1992. Richards has appeared on Fox’s ''The O'Reilly Factor'', ''Oprah'', ''Talk of the Nation'', '' New York One'' and CNN. She produced the Emmy-nominated series ''Woman'', which airs on Viceland. She is the president of Soapbox, Inc., a feminist lecture agency. Early life Richards was born on February 9, 1970, in Alexandria, Virginia, to Albert Wentz and Karen Richards. She grew up in Pennsylvania. Her father, Wentz, was not a part of her life. She attended Tabor Academy, a private boarding school in Marion, Massachusetts. After graduating high school from Tabor, she graduated cum laude from Barnard College with a Bachelor of Arts in Art History in 1992. She was an NCAA Division I soccer player at Barnard. She is also a four-time marathon runner. Career Richards emb ...
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2010 Documentary Films
1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. In conventions of sign where zero is considered neither positive nor negative, 1 is the first and smallest positive integer. It is also sometimes considered the first of the infinite sequence of natural numbers, followed by  2, although by other definitions 1 is the second natural number, following  0. The fundamental mathematical property of 1 is to be a multiplicative identity, meaning that any number multiplied by 1 equals the same number. Most if not all properties of 1 can be deduced from this. In advanced mathematics, a multiplicative identity is often denoted 1, even if it is not a number. 1 is by convention not considered a prime number; this was not universally accepted until the mid-20th century. Additionally, 1 is the ...
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1999 Documentary Films
File:1999 Events Collage.png, From left, clockwise: The funeral procession of King Hussein of Jordan in Amman; the 1999 İzmit earthquake kills over 17,000 people in Turkey; the Columbine High School massacre, one of the first major school shootings in the United States; the Year 2000 problem ("Y2K"), perceived as a major concern in the lead-up to the year 2000; the Millennium Dome opens in London; online music downloading platform Napster is launched, soon a source of online piracy; NASA loses both the Mars Climate Orbiter and the Mars Polar Lander; a destroyed T-55 tank near Prizren during the Kosovo War., 300x300px, thumb rect 0 0 200 200 Death and state funeral of King Hussein rect 200 0 400 200 1999 İzmit earthquake rect 400 0 600 200 Columbine High School massacre rect 0 200 300 400 Kosovo War rect 300 200 600 400 Year 2000 problem rect 0 400 200 600 Mars Climate Orbiter rect 200 400 400 600 Napster rect 400 400 600 600 Millennium Dome 1999 was designated as the Inter ...
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1987 Documentary Films
File:1987 Events Collage.png, From top left, clockwise: The MS Herald of Free Enterprise capsizes after leaving the Port of Zeebrugge in Belgium, killing 193; Northwest Airlines Flight 255 crashes after takeoff from Detroit Metropolitan Airport, killing everyone except a little girl; The King's Cross fire kills 31 people after a fire under an escalator Flashover, flashes-over; The MV Doña Paz sinks after colliding with an oil tanker, drowning almost 4,400 passengers and crew; Typhoon Nina (1987), Typhoon Nina strikes the Philippines; LOT Polish Airlines Flight 5055 crashes outside of Warsaw, taking the lives of all aboard; The USS Stark is USS Stark incident, struck by Iraq, Iraqi Exocet missiles in the Persian Gulf; President of the United States, U.S. President Ronald Reagan gives a famous Tear down this wall!, speech, demanding that Soviet Union, Soviet leader Mikhail Gorbachev tears down the Berlin Wall., 300x300px, thumb rect 0 0 200 200 Zeebrugge disaster rect 200 0 400 200 ...
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1979 Documentary Films
Events January * January 1 ** United Nations Secretary-General Kurt Waldheim heralds the start of the ''International Year of the Child''. Many musicians donate to the ''Music for UNICEF Concert'' fund, among them ABBA, who write the song ''Chiquitita'' to commemorate the event. ** The United States and the People's Republic of China establish full Sino-American relations, diplomatic relations. ** Following a deal agreed during 1978, France, French carmaker Peugeot completes a takeover of American manufacturer Chrysler's Chrysler Europe, European operations, which are based in United Kingdom, Britain's former Rootes Group factories, as well as the former Simca factories in France. * January 7 – Cambodian–Vietnamese War: The People's Army of Vietnam and Vietnamese-backed Kampuchean United Front for National Salvation, Cambodian insurgents announce the fall of Phnom Penh, Cambodia, and the collapse of the Pol Pot regime. Pol Pot and the Khmer Rouge retreat west to an area ...
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Kanopy
Kanopy is an on-demand streaming video platform for public and academic libraries that offers films, TV shows and documentaries. The service is free for users, but content owners and content creators are paid on a pay-per-view model by the institution. The company was founded in Scarborough, Western Australia on December 25, 2008, moving its headquarters to San Francisco, California a few years later. On June 9, 2021, it was announced that OverDrive had reached a deal to acquire Kanopy. Kanopy's subdivision, Kanopy Kids, includes children's programming; all Kanopy member accounts have access to Kanopy Kids. History Kanopy was founded in December 25, 2008 at Scarborough, Western Australia, by Olivia Humphrey, an Australian entrepreneur, as an educational tool for colleges and universities. Until 2010, the company functioned only as a DVD distributor, moving into streaming in that year. After attaining considerable success in Australia, New Zealand, Hong Kong and Singapore, it ...
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Sexual Objectification
Sexual objectification is the act of treating a person solely as an object of sexual desire. Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objectification is most commonly examined at the level of a society, but can also refer to the behavior of individuals and is a type of dehumanization. Although both men and women can be sexually objectified, the concept is mainly associated with the objectification of women, and is an important idea in many feminist theories and psychological theories derived from them. Many feminists argue that sexual objectification of girls and women contributes to gender inequality, and many psychologists associate objectification with a range of physical and mental health risks in women. Research suggests that the psychological effects of objectification of men are similar to those of women, leading to negative body image among men. The concept of sexual objectification is ...
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Sex In Advertising
Sex appeal is often used in advertising to help sell a particular product or service. According to research, sexually appealing content, such as imagery, used for marketing does not need to pertain to the product or service in question. Rather, such content is utilized as an attempt to shape or shift brand image held by the consumer. As more companies have adopted the ad strategy of "sex sells", the prevalence of sexual campaigns has led to controversy. Consumers in society have voiced concern over the techniques and content used for titillating audiences, often stemming from the fact that such ads challenge conventional morals and cultural standards.Blair, J. D., Stephenson, J. D., Hill, K. L., & Green, J. S. (2006). Ethics in advertising: sex sells, but should it?. ''Journal of Legal, Ethical and Regulatory Issues'', ''9''(1/2), 109. In contemporary mainstream advertising (e.g., magazines, online, television), sex is present in promotional content for a wide range of branded ...
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Miss Representation
''Miss Representation'' is a 2011 American documentary film written, directed, and produced by Jennifer Siebel Newsom. The film explores how mainstream media contributes to the under-representation of women in influential positions by circulating limited and often disparaging portrayals of women. The film premiered in the documentary category at the 2011 Sundance Film Festival. The film includes interviews with prominent women in media, such as Jane Fonda, Rachel Maddow, and Katie Couric, who discuss why their personal experiences have made them passionate about better portrayals of women in media. Siebel Newsom also uses this film to further her social action campaigns through The Representation Project, which was founded due to her frustration with the relationship between the under-representation of women in media and the under-representation of women in American politics. Synopsis The film interweaves stories from teenage girls with interviews to give an inside look at the ...
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Gender Advertisement
Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays. Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender. Advertisers focus on gender relationships, because people define themselves by gender, and gender can be "communicated at a glance", making it easy for advertisers to use this theme in their work. The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals.Martin, Mary C. and Gentry, James W. "Stuck in the Model Trap: The Effects of Beautiful Models on Female Pre-Adolescents and Adolescents." The Journal of Advertising (1987): 19-34 "These days we know that the media and body image are closely related. Particularly, the body image advertising portrays affects our own body image. Of course, there are many other things that ...
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