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Kal Kan
Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars, Incorporated. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles. Its packaging has a recognisable purple color and a stylized silhouette of a cat's head. History Whiskas, originally known as Kal Kan, started manufacturing pet foods in 1936 from its headquarters near Los Angeles, California. It eventually grew its operations across the United States. In 1958, it entered the UK market under the Whiskas brand, which was later expanded throughout Europe. The company was bought by Mars Inc. in 1968, and became a subsidiary of Petfoods Ltd (later re‐named Pedigree Petfoods). In 1989, Kal Kan changed its name in the U.S. to Whiskas, to bring it under a single international brand (in line with their Eur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McLean, Virginia
McLean ( ) is an unincorporated community and census-designated place (CDP) in Fairfax County in Northern Virginia. McLean is home to many diplomats, military, members of Congress, and high-ranking government officials partially due to its proximity to Washington, D.C., the Pentagon and the Central Intelligence Agency. It is the location of Hickory Hill, the former home of Ethel Kennedy, the widow of Robert F. Kennedy. It is also the location of Salona, the former home of Light-Horse Harry Lee, the Revolutionary War hero. The population of the community was 50,773 at the 2020 census. It is located between the Potomac River and the town of Vienna. McLean is often distinguished by its luxury homes and its nearby high-profit shopping destinations: Tysons Corner Center and Tysons Galleria. The two McLean ZIP Codes – 22101 and 22102 – are among the most expensive ZIP Codes in Virginia and the United States. In 2018, data from the American Community Survey revealed that McLean w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Equity
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer's awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of Return on brand, return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Garry Hocking
Garry Andrew Hocking (born 8 October 1968) is a former Australian rules footballer who played for the Geelong Football Club in the Australian Football League (AFL). Tough and skilled in equal measure, Hocking was an integral part of Geelong's midfield who was recognized at both club and League level as one of the finest players of the 1990s, winning club best and fairests, All-Australian honours and finishing top three in the Brownlow Medal vote count on four occasions. Recognizable on the field with his curly brown mullet hairstyle and nicknamed "Buddha", Hocking was inducted into the Australian Football Hall of Fame in 2008, and was also named in Geelong's Team of the Century and Hall of Fame. Since retiring from playing, Hocking has coached at various clubs. He coached AFL side in 2012 for four games after Matthew Primus was sacked, the Port Adelaide SANFL side, , and the VFL side. Early years Hailing from the border town of Cobram in north-eastern Victoria, Hocking was o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jaguar Cars
Jaguar (, ) is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013. Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S. Cars Limited, the business extended to complete cars made in association with Standard Motor Co, many bearing ''Jaguar'' as a model name. The company's name was changed from S. S. Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationali ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pretty Polly (hosiery)
Pretty Polly is a British brand of women's tights based in Nottingham, Nottinghamshire, England. History The company began in 1919 when Harry Hibbert and Oswald Buckland built a factory in Sutton-in-Ashfield, near Mansfield in Nottinghamshire. In 1926 they took over a hosiery wholesaling company that was previously owned by the daughter of a bookmaker who had gained financially from the racehorse ''Pretty Polly''. The Pretty Polly trademark had a parrot as a logo, from another use of the word 'polly'. By 1957, the brand was number two in the UK and the company was bought by Thomas Tilling, who also owned much of the Walton Hosiery company in Sutton-in-Ashfield, which owned the ''Ballerina'' hosiery brand. The two companies were merged in 1961 as Pretty Polly Holdings Ltd. Innovations In 1959 the company introduced the first non-run seam-free stockings. To update the company's image in 1962, the parrot was replaced with two letter Ps and the phrase ''Pretty Polly for Pretty Legs'' f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Stripe
Red Stripe is a 4.7% ABV pale lager brewed by Desnoes & Geddes in Jamaica. It was first introduced in 1928 from a recipe developed by Paul H. Geddes and Bill Martindale. It is also brewed in the Netherlands by Heineken. In 1993, Guinness Brewing Worldwide, now Diageo, acquired a controlling interest in Desnoes & Geddes, and took over international distribution in many markets. In 2015, Heineken acquired Diageo's stake and stated it would launch an offer for the shares it did not own. History Red Stripe was first produced in the early 1930s by Kyle Todd in Galena, Illinois, US. The company sold the recipe to British investors after facing financial troubles. The investors brought the brand and recipe to Jamaica. Red Stripe was brewed under license in the UK from Desnoes and Geddes by the Bedford-based brewers, Charles Wells from 1976 until 2014, when Diageo made alternative supply arrangements. For part of the Charles Wells era, they brewed a stronger variant, the 9% ABV Cruci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
8 Out Of 10 Cats
''8 Out of 10 Cats'' is a British comedy panel show broadcast on Channel 4 and its sister networks, airing since 3 June 2005. The show is hosted by Jimmy Carr; the current team captains are Rob Beckett and Katherine Ryan. The show is based on statistics and opinion polls and draws on polls produced by a variety of organisations and new polls commissioned for the programme, carried out by Harris Poll. The title is derived from an old popular misquoting of a well-known advertising tagline for Whiskas cat food, which claimed that "8 out of 10 owners (later adverts adding "who expressed a preference") said their cats prefer it". New and past episodes air across the Channel 4 network of channels, with past episodes also repeated on Dave and Comedy Central. Overview The show is hosted by comedian Jimmy Carr and features two teams consisting of a regular team captain and two celebrity guests each. Sean Lock appeared as a team captain from series 1 to 18. He was replaced by Rob Becke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virginia
Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth are shaped by the Blue Ridge Mountains and the Chesapeake Bay, which provide habitat for much of its flora and fauna. The capital of the Commonwealth is Richmond; Virginia Beach is the most-populous city, and Fairfax County is the most-populous political subdivision. The Commonwealth's population was over 8.65million, with 36% of them living in the Baltimore–Washington metropolitan area. The area's history begins with several indigenous groups, including the Powhatan. In 1607, the London Company established the Colony of Virginia as the first permanent English colony in the New World. Virginia's state nickname, the Old Dominion, is a reference to this status. Slave labor and land acquired from displaced native tribes fueled the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pedigree Petfoods
Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia. History Manchester In 1934, Mars Limited, a division of the large American confectionery company, that had been based in Slough since 1932, acquired Chappel Brothers in Manchester. This company took low-quality meat and canned it as dog food, branded as "Chappie".Hudson, Kenneth: Industrial history from the air, Cambridge University Press 1984 Melton Mowbray In 1951, annual sales reached £1m, and the company moved to Melton Mowbray, using a former sewing-thread mill previously used by Patons and Baldwins. In 1953, the company operated seven days a week, 24 hours a day on a shift system. A continuous sterilisation process was introduced instead of batch processing. New dog food brands Pal and Lassie were introduced during the 1950s. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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