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Kim Witte
Kim Witte is a communications scholar with an emphasis on the area of fear appeals called “scare tactics”. In 2015 Witte is a professor who teaches graduate courses at Michigan State University. Early life and education Witte received her Ph.D. at the University of California. Career Witte has developed theories and written many notable papers on fear appeals in health risk messages. Witte’s work has appeared in Social Science and Medicine, International Quarterly of Communication Health Education, Communication Yearbook, Health Education & Behavior, Communication Monographs, Journal of Community Health, and more. She has received several honors and awards on her accomplishments with the EPPM and in the health risk field. Witte is the developer of the Extended Parallel Process Model The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. Witte subsequent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Extended Parallel Process Model
The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. Witte subsequently published an initial test of the model in Communication Monographs. The EPPM was developed by Witte as a response to the significant inconsistencies in fear appeal literature, serving as an extension of previous fear appeal models, hence the use of 'extended' in name 'EPPM'. The model is originally based on Leventhal's Parallel Process Model – a danger and fear control framework that studied how adaptive protective behaviour stemmed from attempts of danger control. It also significantly draws from Roger's Protection motivation theory, which proposes two responses to fear-inducing stimuli: threat appraisal and coping appraisal. The model's main theory is that when confronted with a fear-inducing stimulus, humans tend to engage in two simultaneous ways of message processing: a perceived e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Year Of Birth Missing (living People)
A year or annus is the orbital period of a planetary body, for example, the Earth, moving in its orbit around the Sun. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by change in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons are generally recognized: spring, summer, autumn and winter. In tropical and subtropical regions, several geographical sectors do not present defined seasons; but in the seasonal tropics, the annual wet and dry seasons are recognized and tracked. A calendar year is an approximation of the number of days of the Earth's orbital period, as counted in a given calendar. The Gregorian calendar, or modern calendar, presents its calendar year to be either a common year of 365 days or a leap year of 366 days, as do the Julian calendars. For the Gregorian calendar, the average length of the calendar year (the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
