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Keyword Research
Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries which are asked by users in search engines. There are four types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries 4. Commercial Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Importance of research ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Results Page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The results are of two general types : * organic search: retrieved by the search engine's algorithm * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Search Engines
Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases. By content/topic General † Main website is a portal Geographically localized Accountancy * IFACnet Business * Business.com * GenieKnows (United States and Canada) * GlobalSpec * Nexis (Lexis Nexis) * Thomasnet (United States) Computers * Shodan (website) Content * Openverse, search engine for open content. Dark web * Ahmia * Grams * TorSearch Education General: * Chegg * SkilledUp Academic materials only: * BASE (search engine) * ChemRefer * CiteULike * Google Scholar * Library of Congress * Semantic Scholar Enterprise *Apache Solr * Jumper 2.0: Universal search powered by Enterprise bookmarking * Oracle Corporation: Secure Enterprise Search 10g * Q-Sensei: Q-Sensei Enterprise * Swiftype: Swiftype Search * TeraText: TeraText ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bing (search Engine)
Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET. Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the '' All Things Digital'' conference in San Diego, California, for release on June 3, 2009. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. Yahoo! finished the transition in 2012. In October 2011, Microsoft stated that they were working on new ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Search
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1996 by Larry Page, Sergey Brin, and Scott Hassan. In 2011, Google introduced "Google Voice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Google Products
The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. Web-based products Search tools * Google Search – a web search engine and Google's core product. * Google Alerts – an email notification service that sends alerts based on chosen search terms whenever it finds new results. Alerts include web results, Google Groups results, news and videos. * Google Assistant – a virtual assistant. * Google Books – a search engine for books * Google Dataset Search – allows searching for datasets in data repositories and local and national government websites. * Google Flights – a search engine for flight tickets. * Google Images – a search engine for images online. * Google Shopping – a search engine to search for products across online shops. * Google Travel – a trip planner service * Google Videos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Trends
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends. Background Google Trends also allows the user to compare the relative search volume of searches between two or more terms. Originally, Google neglected updating Google Trends on a regular basis. In March 2007, internet bloggers noticed that Google had not added new data since November 2006, and Trends was updated within a week. Google did not update Trends from March until July 30, and only after it was blogged about, again. Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Intent
User intent, otherwise known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Examples of user intent are fact-checking, comparison shopping or navigating to other websites. Optimizing For User Intent To increase ranking on search engines, marketers need to create content that best satisfies queries entered by users on their smartphones or desktops. Creating content with user intent in mind helps increase the value of the information being showcased. Keyword research can help determine user intent. The search terms a user enters into a web search engine to find content, services, or products are the words that should be used on the webpage to optimize for user intent. Google, Petal, Sogou can show Search Engine Results Page ( SERP) features such as featured sn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Index Term
In information retrieval, an index term (also known as subject term, subject heading, descriptor, or keyword) is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine. A popular form of keywords on the web are tags, which are directly visible and can be assigned by non-experts. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned. Keywords are stored in a search index. Common words li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Search Engine
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the List of most visited websites, most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as Image search, images or Database search engine, data contained in databases. It was originally developed in 1996 by Larry Page, Serg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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