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KPSP-CD
KPSP-CD (channel 38) is a low-power broadcasting#Television, low-power, Class A television station licensed to Cathedral City, California, United States, serving the Coachella Valley, Palm Springs area as an affiliate of CBS. It is owned by the News-Press & Gazette Company alongside American Broadcasting Company, ABC affiliate KESQ-TV (channel 42) and four other low-power stations: Class A Fox Broadcasting Company, Fox affiliate KDFX-CD (channel 33), The CW, CW affiliate KCWQ-LD (channel 2), Telemundo affiliate KUNA-LD (channel 15), and independent station KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KPSP-CD's transmitter is located on Edom Hill northeast of Cathedral City and Interstate 10 in California, I-10. Along with other major Coachella Valley television stations, KPSP identifies itself on-air using its Cable television, cable designation (CBS Local 2) rather than its over-the-air channel position. The unusual practice stems in par ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KESQ-TV
KESQ-TV (channel 42) is a television station licensed to Palm Springs, California, United States, serving as the ABC affiliate for the Coachella Valley. It is owned by the News-Press & Gazette Company (NPG) alongside five low-power stations: CBS affiliate KPSP-CD (channel 38), Fox affiliate KDFX-CD (channel 33), CW+ affiliate KCWQ-LD (channel 2), Telemundo affiliate KUNA-LD (channel 15), and independent station KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KESQ-TV's transmitter is located on Edom Hill northeast of Cathedral City and I-10. Along with other major Coachella Valley television stations, KESQ-TV identifies itself on-air using its cable designation, channel 3, because of the exceptionally high cable penetration rate in the area. History KPLM-TV On June 1, 1966, Pacific Media Corporation filed an application for a construction permit to build a new television station to operate on channel 27 in Palm Springs. ( Guide t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KYAV-LD
KYAV-LD (channel 12) is a low-power broadcasting#Television, low-power independent television station in Palm Springs, California, United States, serving the Coachella Valley. It is owned by the News-Press & Gazette Company (NPG) alongside American Broadcasting Company, ABC affiliate KESQ-TV (channel 42) and four other low-power stations: CBS affiliate KPSP-CD (channel 38), Fox Broadcasting Company, Fox affiliate KDFX-CD (channel 33), CW+ affiliate KCWQ-LD (channel 2), and Telemundo affiliate KUNA-LD (channel 15). The six stations share studios on Dunham Way in Thousand Palms; KYAV-LD's transmitter is located on Edom Hill northeast of Cathedral City, California, Cathedral City and Interstate 10 in California#Riverside County, I-10.. History Founded July 25, 1990, KYAV-LD has been previously affiliated with CNC, a Spanish-language news channel based in Colombia, and Mas Musica, a 24-hour Spanish-language music video channel. In January 2003, the station relaunched with Azteca Am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KCWQ-LD
KCWQ-LD (channel 2) is a low-power television station licensed to Palm Springs, California, United States, serving the Coachella Valley as an affiliate of The CW Plus. It is owned by the News-Press & Gazette Company alongside ABC affiliate KESQ-TV (channel 42) and four other low-power stations: Class A CBS affiliate KPSP-CD (channel 38), Class A Fox affiliate KDFX-CD (channel 33), Telemundo affiliate KUNA-LD (channel 15), and independent station KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KCWQ-LD's transmitter is located on Edom Hill northeast of Cathedral City and I-10. Along with other major Coachella Valley television stations, KCWQ identifies itself on-air using its cable designation (Palm Springs CW 5) rather than its over-the-air channel position. The unusual practice stems in part from the area's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States. In addition to its own di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KDFX-CD
KDFX-CD (channel 33) is a low-power, Class A television station licensed to both Indio and Palm Springs, California, United States, serving as the Fox affiliate for the Coachella Valley. It is owned by the News-Press & Gazette Company alongside ABC affiliate KESQ-TV (channel 42) and four other low-power stations: Class A CBS affiliate KPSP-CD (channel 38), CW affiliate KCWQ-LD (channel 2), Telemundo affiliate KUNA-LD (channel 15), and independent station KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KDFX-CD's transmitter is located on Edom Hill northeast of Cathedral City and I-10. Along with other major Coachella Valley television stations, KDFX identifies itself on-air using its cable designation (Fox 11) rather than its over-the-air channel position. The unusual practice stems in part from the area's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States. In addition to its own ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KUNA-LD
KUNA-LD (channel 15) is a low-power television station licensed to Indio, California, United States, serving the Coachella Valley as an affiliate of the Spanish-language network Telemundo. It is owned by the News-Press & Gazette Company alongside ABC affiliate KESQ-TV (channel 42), Class A CBS affiliate KPSP-CD (channel 38), Class A Fox affiliate KDFX-CD (channel 33.2), CW affiliate KCWQ-LD (channel 2), and independent station KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KUNA-LD's transmitter is located in the Indio Hills. In addition to its own digital signal, the station is simulcast in high definition on KPSP's second digital subchannel, and in standard definition on KESQ's eighth digital subchannel. Both KPSP and KESQ transmit from Edom Hill northeast of Cathedral City and I-10. History KUNA-LD signed on the air originally as K15EI on May 15, 1996, and then switched call letters to KUNA-LP on March 31, 2003. The station file ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coachella Valley
The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California in Riverside County. The valley has been referred to as Greater Palm Springs and occasionally the Palm Springs Area due to the historic prominence of the city of Palm Springs. The valley extends approximately southeast from the San Gorgonio Pass to the northern shore of the Salton Sea and the neighboring Imperial Valley, and is approximately wide along most of its length. It is bounded on the northeast by the San Bernardino and Little San Bernardino Mountains, and on the southwest by the San Jacinto and Santa Rosa Mountains. The Coachella Valley is notable as the location of several wintertime resort cities that have become popular destinations for full time retirees and seasonal residents known as snowbirds. The valley is also known for a number of annual events, including the Coachella Valley Music and Arts Festival, the Stagecoach Country Music Festival, and the R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
News-Press & Gazette Company
The News-Press & Gazette Company (NPG) is an American media company based in St. Joseph, Missouri, wholly owned and operated by the Bradley family. It is presided by Brian Bradley and David R. Bradley, with Hank Bradley (retired), Eric Bradley, and Kit Bradley serving on its board of directors. All are descendants of family patriarch Henry D. Bradley and his son, David Bradley Sr. News-Press & Gazette's properties include daily and weekly newspapers in Missouri and Kansas, radio and television stations in California, Idaho, Oregon, Colorado, Arizona, Missouri and Texas. The NPG group generally concentrates on the Kansas City and St. Joseph areas for their newspapers, and the western United States for their broadcasting properties. Many of News-Press & Gazette's television properties are top rated stations in their respective market. History The company traces it roots back to the '' St. Joseph Gazette'' which began publishing in 1845. The paper chronicled much of travel in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KUNA-FM
KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is owned by News-Press & Gazette Company, through its Gulf-California Broadcast Company subsidiary. History KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format. The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ..., citing the high popularity of country nationwide and the lack of a local country station on FM. The country music came to an end on October 1, 1993, when the station became a simulcast with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Palm Springs, California
Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land area. With multiple plots in Checkerboarding (land), checkerboard pattern, more than 10% of the city is part of the Agua Caliente Band of Cahuilla Indians reservation land and is the administrative capital of the Indigenous peoples of California#Reservations, most populated reservation in California. The population of Palm Springs was 44,575 as of the 2020 United States Census, 2020 census, but because Palm Springs is a retirement location and a winter snowbird (person), snowbird destination, the city's population triples between November and March. The majority of the snowbirds are Canadians. The city is noted for its mid-century modern architecture, design elements, arts and cultural scene, and recreational activities ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cathedral City, California
Cathedral City, colloquially known as "Cat City", is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. Situated between Palm Springs and Rancho Mirage, the city has the second largest population, after Indio, of the nine cities in the Coachella Valley. Its population was 51,493 at the 2020 census, a slight increase from 51,200 at the 2010 census. Prior to the arrival of European colonists, the land was part of the territory inhabited by the Cahuilla Indians. Today every other square mile of the city is part of the Agua Caliente Band of Cahuilla Indians reservation land. Development of a town began when a housing subdivision was built in 1925. It became an incorporated municipality in 1981. The city's name is derived from Cathedral Canyon located to the south of the city in the foothills of the Santa Rosa and San Jacinto Mountains National Monument. The canyon is said to have received its name because certain ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Penetration
Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published the Ansoff Matrix in the ''Harvard Business Review'' in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for an organization. This strategy involves selling current products or services to the existing market ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously). For example, Absolute Radio is simulcast on both AM and on satellite radio. Likewise, the BBC's Prom concerts were formerly simulcast on both BBC Radio 3 and BBC Television. Another application is the transmission of the original-language soundtrack of movies or TV series over local or Internet radio, with the television broadcast having been dubbed into a local language. Yet another is when a sports game, such as Super Bowl LVIII, is simulcast on multiple television networks at the same time. In the case of Super Bowl LVIII, the game's main broadcast channel was CBS, but viewers could watch it on other CBS-owned television channels or streaming services as well; Nickelodeon and Paramount+ showed the English-language broadcast, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
