John Jantsch
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John Jantsch
John Jantsch (born April 2, 1960) is an author, speaker, and marketing consultant who specializes in assisting small businesses. He is the author of ''Duct Tape Marketing'', ''The Referral Engine'', and '' The Commitment Engine''. Early career Jantsch grew up in Kansas City and attended the University of Kansas. In 2002, Jantsch created the Duct Tape Marketing System, which trains and licenses small business consultants. Two years later he added the Duct Tape Marketing Consultant Network. Duct Tape Marketing offers marketing workshops and consulting to small businesses looking to expand. Jantsch suggests treating small business marketing systematically and not creating individual "marketing events." One way to do this, Jantsch says, is to maintain a strong and consistent internet presence through blogs, social media, and forums tailored to small business interests. Author ''Duct Tape Marketing'' In 2007, Jantsch published ''Duct Tape Marketing: The World's Most Practical ...
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MSNBC
MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political commentary. As of September 2018, approximately 87 million households in the United States (90.7 percent of pay television subscribers) were receiving MSNBC. In 2019, MSNBC ranked second among basic cable networks averaging 1.8 million viewers, behind rival Fox News, averaging 2.5 million viewers. MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric's NBC unit, hence the network's naming. Microsoft divested itself of its stakes in the MSNBC channel in 2005 and its stakes in msnbc.com in July 2012. The general news site was rebranded as NBCNews.com, and a new msnbc.com was created as the online home of the cable channel. In the late summer of 2015, MSNBC revamped its programming by entering ...
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Pearson PLC
Pearson plc is a British multinational corporation, multinational publishing and education company headquartered in London, England. It was founded as a construction business in the 1840s but switched to publishing in the 1920s.J. A. Spender, Spender, J. A., ''Weetman Pearson: First Viscount Cowdray'' (London: Cassell (publisher), Cassell and Company Limited, 1930). It is the largest education company and was once the largest book publisher in the world. In 2013 Pearson merged its Penguin Books with German conglomerate Bertelsmann. In 2015, the company announced a change to focus solely on education. Pearson plc owns one of the GCSE Examination boards in the United Kingdom, examining boards for the UK, Edexcel. Pearson has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange in the form of American depositary receipts. History Construction business: 1844 to the 1920s The comp ...
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Thomas Nelson (publisher)
Thomas Nelson is a publishing firm that began in West Bow, Edinburgh, Scotland, in 1798, as the namesake of its founder. It is a subsidiary of HarperCollins, the publishing unit of News Corp. It describes itself as a "world leading publisher and provider of Christian content". Its most successful title to date is '' Heaven Is for Real''. In Canada, the Nelson imprint is used for educational publishing. In the United Kingdom, it was an independent publisher until 1962, and later became part of the educational imprint Nelson Thornes. British history Thomas Nelson Sr. founded the shop that bears his name in Edinburgh in 1798, originally as a second-hand bookshop at 2 West Bow, just off the city's Grassmarket, recognizing a ready market for inexpensive, standard editions of non-copyright works, which he attempted to satisfy by publishing reprints of classics. By 1822, the shop had moved to 9 West Bow, and a second shop had opened at 230 High Street, on the Royal Mile. In 1835, ...
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Peter Drucker
Peter Ferdinand Drucker (; ; November 19, 1909 – November 11, 2005) was an Austrian-American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives and self-control, and he has been described as "the founder of modern management". Drucker's books and articles, both scholarly and popular, explored how humans are organized across the business, government, and nonprofit sectors of society.Why Drucker Now?
, Drucker Institute.
He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice. His writings have predicted many of the ma ...
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Seth Godin
Seth W. Godin is an American author and former dot com business executive. Background After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in ''The Adventures of Buckaroo Banzai Across the 8th Dimension''). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. Business ventures Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published ''Permission Marketing: Turning strangers into friends and friends into customers''. In 1998, he sold Yoyodyne to Yahoo! for about $30 million
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CNNMoney
CNN Business (formerly CNN Money) is a financial news and information website, operated by CNN. The website was originally formed as a joint venture between CNN.com and Time Warner's ''Fortune'' and ''Money'' magazines. Since the spin-off of Time Warner's publishing assets as Time Inc. (and their subsequent sale to Meredith Corporation and later, to IAC's Dotdash), the site has since operated as an affiliate of CNN. History CNN Money launched in 2001, replacing CNNfn's website. Time Warner had also announced an intention to relaunch the CNNfn television network under the CNN Money moniker, but those plans were apparently scrapped. Prior to June 2014, the website was operated as a joint venture between CNN and two Time Warner-published business magazines; ''Fortune'' and ''Money''. In June 2014, Time Warner's publishing assets were spun-out as Time Inc.; as a result, all three properties launched separate web presences, and CNN Money introduced a new logo that removed the wordma ...
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Wall St
Wall Street is an eight-block-long street in the Financial District of Lower Manhattan in New York City. It runs between Broadway in the west to South Street and the East River in the east. The term "Wall Street" has become a metonym for the financial markets of the United States as a whole, the American financial services industry, New York–based financial interests, or the Financial District itself. Anchored by Wall Street, New York has been described as the world's principal financial center. Wall Street was originally known in Dutch as "de Waalstraat" when it was part of New Amsterdam in the 17th century, though the origins of the name vary. An actual wall existed on the street from 1685 to 1699. During the 17th century, Wall Street was a slave trading marketplace and a securities trading site, and from the early eighteenth century (1703) the location of Federal Hall, New York's first city hall. In the early 19th century, both residences and businesses occupied the a ...
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New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ...
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EBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold. In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and othe ...
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Hewlett-Packard
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses ( SMBs), and large enterprises, including customers in the government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'". The company won its first big contract in 1938 to provide test and measurement instruments for Walt Disney's production of the animated film ''Fantasia'', which allowed Hewlett and Packard to formally esta ...
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Verizon
Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in Midtown Manhattan, New York City, but is Delaware General Corporation Law, incorporated in Delaware. The company was formed in 1984 as Bell Atlantic as part of the breakup of the Bell System, break up of the Bell System into seven companies, each a Regional Bell Operating Company (RBOC), commonly referred to as "Baby Bells". Headquartered in Philadelphia, it originally had an operating area from New Jersey to Virginia. In 1997, Bell Atlantic expanded into New York (state), New York and the New England states by merging with fellow Baby Bell NYNEX. While Bell Atlantic was the surviving company, the merged company moved its headquarters from Philadelphia to NYNEX's old headquarters in New York City. In 2000, Bell Atlantic acquired GTE, whi ...
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