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John Gillard
John Anthony Gillard (14 February 1933 – 28 October 2000) was an influential British teacher of advertising and design whose notable students included Sir John Hegarty, Michael Peters, and Graham Fink. In a joint letter to ''Design Week'' magazine shortly after his death, leading figures from the creative industries (including Hegarty, Peters, and designer Mary Lewis) described Gillard as "without question the greatest inspirational teacher that the UK design and advertising industry has ever had". Life and career Gillard grew up in Biggin Hill and studied at Beckenham School of Art and the Royal College of Art before beginning his career as an art director at The Whitefriars Press in 1958. He remained there until 1961, when he became creative director of an advertising and graphic design consultancy. Between 1961 and 1968, he also worked as a visiting lecturer at the London College of Printing, in the graphic design department headed by Tom Eckersley, where other notable ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Biggin Hill
Biggin Hill is a settlement on the south-eastern outskirts of Greater London, England, within the London Borough of Bromley. Within the boundaries of the historic county of Kent, prior to 1965 it was also in the administrative county of Kent. It is situated beyond London's urban sprawl, south-southeast of Charing Cross, with Keston to the north, New Addington to the north-west and Tatsfield, in the neighbouring county of Surrey, to the south. At the 2011 Census, Biggin Hill had a population of 9,951. Biggin Hill is one of the highest points of Greater London, rising to over above sea level. Biggin Hill Airport occupies land formerly used by RAF Biggin Hill, one of the principal fighter bases protecting London from German bombers during the Battle of Britain. History Historically, the settlement was known as Aperfield and formed part of the parish of Cudham. Biggin Hill was an ancient parish in the county of Kent, in the Diocese of Rochester, and under the Local Government ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cornelius Cardew
Cornelius Cardew (7 May 193613 December 1981) was an English experimental music composer, and founder (with Howard Skempton and Michael Parsons) of the Scratch Orchestra, an experimental performing ensemble. He later rejected experimental music, explaining why he had "discontinued composing in an avantgarde idiom" in his own programme notes to his Piano Album 1973. Biography Cardew was born in Winchcombe, Gloucestershire. He was the second of three sons whose parents were both artists—his father was the potter Michael Cardew. The family moved to Wenford Bridge Pottery Cornwall a few years after his birth where he was first nurtured as a chorister at Canterbury Cathedral, and later at The King's School, Canterbury which had evacuated to the Carlyon Bay Hotel for the war. His musical career thus began as a chorister. From 1953 to 1957, Cardew studied piano, cello, and composition at the Royal Academy of Music in London. Career Having won a scholarship to study at the recently es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Art School
An art school is an educational institution with a primary focus on the visual arts, including fine art – especially illustration, painting, photography, sculpture, and graphic design. Art schools can offer elementary, secondary, post-secondary, or undergraduate programs, and can also offer a broad-based range of programs (such as the liberal arts and sciences). There have been six major periods of art school curricula,Houghton, Nicholas. “Six into One: The Contradictory Art School Curriculum and How It Came About.” ''International Journal of Art & Design Education'', vol. 35, no. 1, Feb. 2016, pp. 107–120. and each one has had its own hand in developing modern institutions worldwide throughout all levels of education. Art schools also teach a variety of non-academic skills to many students. History There have been six definitive curricula throughout the history of art schools. These are "apprentice, academic, formalist, expressive, conceptual, and professional". Ea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reading College
Reading College is a further education college based in Reading, Berkshire, England. It has over 8,500 local learners on over 900 courses. The Kings Road site that is the principal location of Reading College has been used for further education since 1955, when the Reading Technical College was opened. This was renamed the Reading College of Technology in 1967 and the Reading College of Arts and Technology during the 1970s. Thanks to a merger with the Berkshire College of Art and Design (in Maidenhead), it became the Reading College and School of Arts and Design in 1997. It was taken over and became part of Thames Valley University in 2004. Thames Valley University continued to offer further education courses at the site, whilst also offering higher education courses more in keeping with its status as a university. In 2009, the Thames Valley University decided to concentrate on higher education. In 2010 the responsibility for further education, along with the Kings Road site, wer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy (agency)
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Middlesex University
Middlesex University London (legally Middlesex University and abbreviated MDX) is a public research university in Hendon, northwest London, England. The name of the university is taken from its location within the historic county boundaries of Middlesex. The university's history can be traced to 1878 when its founding institute, St Katharine's College, was established in Tottenham as a teacher training college for women. Having merged with several other institutes, the university was consolidated in its current form in 1992. It is one of the post-1992 universities (former polytechnics). Middlesex has a student body of over 19,000 in London and over 37,000 globally. The university has student exchange links with over 100 universities in 22 countries across Europe, the United States, and the world. More than 140 nationalities are represented at Middlesex's Hendon campus alone. Additionally, it has campuses in Malta, Dubai and Mauritius as well as a number of local offices acro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ealing Art College
Ealing Art College (or Ealing Technical College & School of Art) was a further education institution on St Mary's Road, Ealing, London, England. The site today is the Ealing campus of University of West London. History In the early 1960s the School of Art was composed of Fashion, Graphics, Industrial Design, Photography and Fine Art Departments, and the college was attended by notable musicians Freddie Mercury, Ronnie Wood and Pete Townshend. The College offered External London University courses in the 1960s. The BA degree and BSc Economics with specialisation in various components like Geography, Economics and Law, attracted many British and foreign students, and also lecturers from various London University Colleges. There was also a School of Liberal Arts that offered secretarial and undergraduate language courses in French, Spanish, German and Russian and included a semester at L'ecole d'interpretes, University of Geneva. It was considered revolutionary at the time. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kent Institute Of Art %26 Design
The Kent Institute of Art & Design (KIAD, often ) was an art school based across three campuses in the county of Kent, in the United Kingdom. It was formed by the amalgamation of three independent colleges: Canterbury College of Art, Maidstone College of Art and Rochester (Medway) College of Art. In turn KIAD merged with the Surrey Institute of Art & Design, University College on 1 August 2005 to form the University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester. In 2008, this gained full university status and became the University for the Creative Arts. KIAD offered further education, higher education, postgraduate and part-time courses at three campuses, in Canterbury, Maidstone and Rochester. History Maidstone College of Art was founded in 1867, and Rochester College of Art in 1886. The origin of Canterbury College of Art lies in the private art school founded by the Victorian animal painter Thomas Sidney Cooper in 1882, and known then ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Abbott Mead Vickers BBDO
Abbott Mead Vickers BBDO (AMV BBDO) is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media. AMV is part of the BBDO network, the third largest agency network in the world and part of the Omnicom Group. Company Overview AMV's in-house capability includes: community management, data analysis, video content production, live event management and brand partnerships. AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work: * Walkers Sandwich * Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ... 'You're not you when you're hungry' * The National Lottery '#' In August 2016, the agency lost the Sa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Abbott (advertising)
David John Abbott (11 October 1938 – 17 May 2014) was a British advertising executive who founded Abbott Mead Vickers BBDO. He was one of the most celebrated advertising executives in the world and regarded as the greatest copywriter of his generation. Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, The RSPCA, Sainsbury's Supermarkets and Chivas Regal. Career History Born in Hammersmith, west London, David Abbott won a scholarship to read History at Merton College, Oxford but left before graduating to nurse his sick father who was ill with cancer and who later died. Abbott started as a copywriter working in-house at Kodak after discovering a book at a market stall about advertising on Madison Avenue. In 1963 he then moved to the Mather & Crowther agency before moving to the Manhattan-based Doyle Dane Bernbach 1965. At Doyle Dane Bernbach, Abbott was taken under the wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unique Selling Proposition
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's " personal brand". Definition A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Howard Gossage
Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters." A non-conformist who railed against the norms of so-called scientific advertising in his day, Gossage introduced several innovative techniques to the advertising practice that would only become appreciated decades after his death. Gossage is credited with introducing the media theorist Marshall McLuhan to media and corporate leaders thereby providing McLuhan his entry into mainstream renown. More widely, Gossage was involved in some of the first environmental campaigning in the USA with the Sierra Club, and in the establishment of Friends of the Earth through his friendship with David Brower. Co-founder at age 36 of the advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
